Stage Not Age
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| Author | : Susan Wilner Golden |
| Publisher | : Harvard Business Press |
| Total Pages | : 262 |
| Release | : 2022-06-14 |
| Genre | : Business & Economics |
| ISBN | : 163369948X |
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
| Author | : Lynda Gratton |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 299 |
| Release | : 2020-05-28 |
| Genre | : Self-Help |
| ISBN | : 152662284X |
What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.
| Author | : Ashton Applewhite |
| Publisher | : Celadon Books |
| Total Pages | : 302 |
| Release | : 2019-03-05 |
| Genre | : Self-Help |
| ISBN | : 1250311489 |
“Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride!
| Author | : Gabriel Bump |
| Publisher | : Algonquin Books |
| Total Pages | : 267 |
| Release | : 2020-02-04 |
| Genre | : Fiction |
| ISBN | : 1643750224 |
A New York Times Book Review Notable Book of 2020 Winner of the Ernest J. Gaines Award for Literary Excellence “A comically dark coming-of-age story about growing up on the South Side of Chicago, but it’s also social commentary at its finest, woven seamlessly into the work . . . Bump’s meditation on belonging and not belonging, where or with whom, how love is a way home no matter where you are, is handled so beautifully that you don’t know he’s hypnotized you until he’s done.” —Tommy Orange, The New York Times Book Review In this alternately witty and heartbreaking debut novel, Gabriel Bump gives us an unforgettable protagonist, Claude McKay Love. Claude isn’t dangerous or brilliant—he’s an average kid coping with abandonment, violence, riots, failed love, and societal pressures as he steers his way past the signposts of youth: childhood friendships, basketball tryouts, first love, first heartbreak, picking a college, moving away from home. Claude just wants a place where he can fit. As a young black man born on the South Side of Chicago, he is raised by his civil rights–era grandmother, who tries to shape him into a principled actor for change; yet when riots consume his neighborhood, he hesitates to take sides, unwilling to let race define his life. He decides to escape Chicago for another place, to go to college, to find a new identity, to leave the pressure cooker of his hometown behind. But as he discovers, he cannot; there is no safe haven for a young black man in this time and place called America. Percolating with fierceness and originality, attuned to the ironies inherent in our twenty-first-century landscape, Everywhere You Don’t Belong marks the arrival of a brilliant young talent.
| Author | : Daniel J. Levitin |
| Publisher | : Penguin |
| Total Pages | : 363 |
| Release | : 2020-01-07 |
| Genre | : Psychology |
| ISBN | : 1524744190 |
INSTANT TOP 10 BESTSELLER • New York Times • USA Today • Washington Post • LA Times “Debunks the idea that aging inevitably brings infirmity and unhappiness and instead offers a trove of practical, evidence-based guidance for living longer and better.”—Daniel H. Pink, author of When and Drive SUCCESSFUL AGING delivers powerful insights: • Debunking the myth that memory always declines with age • Confirming that "health span"—not "life span"—is what matters • Proving that sixty-plus years is a unique and newly recognized developmental stage • Recommending that people look forward to joy, as reminiscing doesn't promote health Levitin looks at the science behind what we all can learn from those who age joyously, as well as how to adapt our culture to take full advantage of older people's wisdom and experience. Throughout his exploration of what aging really means, using research from developmental neuroscience and the psychology of individual differences, Levitin reveals resilience strategies and practical, cognitive enhancing tricks everyone should do as they age. Successful Aging inspires a powerful new approach to how readers think about our final decades, and it will revolutionize the way we plan for old age as individuals, family members, and citizens within a society where the average life expectancy continues to rise.
| Author | : Florence Henderson |
| Publisher | : Center Street |
| Total Pages | : 212 |
| Release | : 2011-09-20 |
| Genre | : Biography & Autobiography |
| ISBN | : 1455504912 |
For millions of people around the world, Carol Brady is synonymous with motherhood, but growing up as the youngest of ten children in rural Indiana in the aftermath of the Great Depression, Florence Henderson lived a life quite different from that of the quintessential TV mom she later played on television. Florence's father was a dirt-poor tobacco tenant farmer who was nearly fifty years old when he married Florence's twenty-five-year-old mother, and was nearly seventy when Florence was born. Florence's childhood was full of deprivation and abandonment. Her father was an alcoholic at a time when there was no rehab or help for the disease. Their home rarely had electricity or running water. When she was twelve, Florence's mother left the family to work in Cleveland and never returned. Florence opens up about her childhood, as well as the challenges she's faced as an adult, including stage fright, postpartum depression, her extramarital affairs, divorce, her hearing loss, and heart problems. She writes with honesty and wisdom of how her faith and ability to survive has brought her through rough times to a life of profound joy and purpose.
| Author | : Holly Goldberg Sloan |
| Publisher | : Penguin |
| Total Pages | : 289 |
| Release | : 2016-08-02 |
| Genre | : Juvenile Fiction |
| ISBN | : 0147512808 |
Fans of E.B. White and Dick King-Smith will adore this heartwarming and funny animal adventure by the award-winning author of New York Times Bestseller Counting by 7s Mama has trained up her baby possums in the ways of their breed, and now it’s time for all of them—even little Appleblossom—to make their way in the world. Appleblossom knows the rules: she must never be seen during the day, and she must avoid cars, humans, and the dreaded hairies (sometimes known as dogs). Even so, Appleblossom decides to spy on a human family—and accidentally falls down their chimney! The curious Appleblossom, her faithful brothers—who launch a hilarious rescue mission—and even the little girl in the house have no idea how fascinating the big world can be. But they're about to find out! With dynamic illustrations, a tight-knit family, and a glimpse at the world from a charming little marsupial's point of view, this cozy animal story is a perfect read-aloud and a classic in the making.
| Author | : Vicki Larson |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 255 |
| Release | : 2022-04-04 |
| Genre | : Self-Help |
| ISBN | : 1538155621 |
Helps women break through the tired and hurtful stereotypes of aging to better reflect who they are, how they live, and what they want as they age. Who hasn’t heard the stereotypes about women of a "certain age?” That’s the age when women become invisible, irrelevant, undesirable, asexual, unhinged, dried-up, hormonal messes. It’s when women quickly slide into fragility and become forgetful, passive, weak, feeble, debilitated, disabled, dependent, and depressed. Or so the story goes. Not only are those outdated narratives sexist and ageist, they are also damaging to women’s physical, emotional, financial, romantic, and sexual health. It’s time to change them. In Not Too Old for That, Vicki Larson helps change the narrative about being a woman at midlife and older. She questions what we’ve been told aging would be like and encourages us to instead ask ourselves, what do we want it to be like, and how can we get there? The key is to be curious, open-minded, and intentional about the ways we are becoming our future selves.We have an opportunity to create new narratives of aging as a woman, ones that value women at all stages of life, not just youth, and it starts with us. Once the stereotypes that have held women back are broken down, women can move past them and rather than feel helpless as the years add up, they can discover and tap into just how much agency they have. Not only will this book help to create a less-ageist, less-sexist, more-inclusive future, it will release our daughters and all young women from a similar future.
| Author | : Jo Ann Jenkins |
| Publisher | : Public Affairs |
| Total Pages | : 274 |
| Release | : 2016-04-05 |
| Genre | : Family & Relationships |
| ISBN | : 1610396766 |
This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--
| Author | : Zoje Stage |
| Publisher | : St. Martin's Press |
| Total Pages | : 304 |
| Release | : 2018-07-17 |
| Genre | : Fiction |
| ISBN | : 125017077X |
One of Entertainment Weekly’s Must-Read Books for July | People Magazine's Book of the Week | One of Bustle's "Fifteen Books With Chilling Protagonists That Will Keep You Guessing" | One of PopSugar's "25 Must-Read Books That Will Make July Fly By!" | One of the "Biggest Thrillers of the Summer"—SheReads | A Barnes and Noble Blog Best Thriller for July! | "New & Noteworthy" —USA Today | "Summer 2018 Must-Read"—Bookish | "One of 11 Crime Novels You Should Read in July"—Crime Reads | "Best Summer Reads for 2018"—Publishers Weekly | "The Five Best Horror Books of 2018-2019"—Forbes "Gripping"—InStyle "Propulsive."—New York Times Book Review "A wholly original and terrifically creepy story."—Refinery29 "A twisty, delirious read"—EntertainmentWeekly.com "A deliciously creepy read."—New York Post MEET HANNA: Seven-year-old Hanna is a sweet-but-silent angel in the eyes of her adoring father Alex. He’s the only person who understands her. But her mother Suzette stands in her way, and she’ll try any trick she can think of to get rid of her. Ideally for good. MEET SUZETTE: Suzette loves her daughter, but after years of expulsions and strained home schooling, her precarious health and sanity are weakening day by day. She’s also becoming increasingly frightened by Hanna’s little games, while her husband Alex remains blind to the failing family dynamics. Soon, Suzette starts to fear that maybe their supposedly innocent baby girl may have a truly sinister agenda. A battle of wills between mother and daughter reveals the frailty and falsehood of familial bonds in award-winning playwright and filmmaker Zoje Stage’s tense novel of psychological suspense, Baby Teeth. “Unnerving and unputdownable, Baby Teeth will get under your skin and keep you trapped in its chilling grip until the shocking conclusion.”—New York Times bestselling author Lisa Scottoline “We Need to Talk About Kevin meets Gone Girl meets The Omen...a twisty, delirious read that will constantly question your sympathies for the two characters as their bond continues to crumble.”—Entertainment Weekly “A pulse-spiking thriller.”—PopSugar
