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| Author | : Grant Ian Thrall |
| Publisher | : Oxford University Press |
| Total Pages | : 274 |
| Release | : 2002-04-18 |
| Genre | : Science |
| ISBN | : 0195360397 |
This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.
| Author | : James B. Pick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 418 |
| Release | : 2008-01-02 |
| Genre | : Business & Economics |
| ISBN | : 0471729981 |
Exploit the advantages of Geographic Information Systems in your business Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles. Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. In this book, you’ll find out: What GIS is and how it can be integrated into your organization’s existing information infrastructure. How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization. The expanding roles of GIS and spatial technologies in the web and mobile environments. The ethical, legal, and security issues of special technologies How to conduct a cost/benefit and ROI analyses for GIS. Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.
| Author | : James B. Pick |
| Publisher | : IGI Global |
| Total Pages | : 524 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9781591403999 |
This book contains state-of-the-art research studies on the concepts, theory, processes, and real world applications of geographical information systems (GIS) in business. Its chapters are authored by many of the leading experts in applying GIS and geospatial science to business. The book utilizes a wide variety of approaches and methodologies including conceptual theory development, research frameworks, quantitative and qualitative methods, case studies, systems design, DSS theory, and geospatial analysis combined with point-of-sale. Since relatively little research has been published on GIS in business, this book is pioneering and should be the principal compendium of the latest research in this area. The book impacts not only the underlying definitions, concepts, and theories of GIS in business and industry, but its practice as well.
| Author | : Maphanyane, Joyce Gosata |
| Publisher | : IGI Global |
| Total Pages | : 481 |
| Release | : 2017-08-10 |
| Genre | : Technology & Engineering |
| ISBN | : 1522534415 |
The impacts of climate change are beginning to be felt throughout the world, yet there is no clear explanation as to how these changes will alter our future. The research being conducted within the geospatial science field is pivotal to understanding the effects the global environment is experiencing. The Handbook of Research on Geospatial Science and Technologies is an essential scholarly reference source that evaluates the current methodologies and trends in geospatial science, and how these insights provide society with more efficient and effective ways to manage natural resources. Featuring discussions on relevant topics such as cartography, geographical information systems, remotely sensed data, and sustainability management, this publication is an informative resource for all academicians, students, scientists, and researchers that are interested in emerging developments within geospatial science.
| Author | : Vít Pászto |
| Publisher | : Springer Nature |
| Total Pages | : 320 |
| Release | : 2019-11-06 |
| Genre | : Science |
| ISBN | : 3030266265 |
This open access book is based on "Spationomy – Spatial Exploration of Economic Data", an interdisciplinary and international project in the frame of ERASMUS+ funded by the European Union. The project aims to exchange interdisciplinary knowledge in the fields of economics and geomatics. For the newly introduced courses, interdisciplinary learning materials have been developed by a team of lecturers from four different universities in three countries. In a first study block, students were taught methods from the two main research fields. Afterwards, the knowledge gained had to be applied in a project. For this international project, teams were formed, consisting of one student from each university participating in the project. The achieved results were presented in a summer school a few months later. At this event, more methodological knowledge was imparted to prepare students for a final simulation game about spatial and economic decision making. In a broader sense, the chapters will present the methodological background of the project, give case studies and show how visualisation and the simulation game works.
| Author | : Gérard Cliquet |
| Publisher | : John Wiley & Sons |
| Total Pages | : 236 |
| Release | : 2013-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1118614143 |
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
| Author | : Michael F. Goodchild |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 481 |
| Release | : 2004 |
| Genre | : Mathematics |
| ISBN | : 0195152700 |
Thinking spatially in the social sciences / Michael F. Goodchild and Donald G. Janelle -- Inferring the behavior of households from remotely sensed changes in land cover : current methods and future directions / Bruce Boucek and Emilio F. Moran -- Geovisualization of human activity patterns using 3D GIS : a time-geographic approach / Mei-Po Kwan and Jiyeong Lee -- Agent-based modeling : from individual residential choice to urban residential dynamics / Itzhak Benenson. Too much of the wrong kind of data : implications for the practice of micro-scale spatial modeling / David O'Sullivan -- Neighborhood-level analysis. Identifying ethnic neighborhoods with census data : group concentration and spatial clustering / John R. Logan and Wenquan Zhang. Spatial analyses of homicide with areal data / Steven F. Messner and Luc Anselin. Spatial (dis)advantage and homicide in Chicago neighborhoods / Robert J. Sampson and Jeffrey D. Morenoff. Measuring spatial diffusion of shots fired activity across city neighborhoods / Jacqueline Cohen and George Tita. The spatial structure of urban political discussion networks / Munroe Eagles, Paul Bélanger, and Hugh W. Calkins -- Region-level analysis. Mapping social exclusion and inclusion in developing countries : spatial patterns of Sào Paulo in the 1990s / Gilberto Cǎmara, Aldaiza Sposati, Dirce Koga, Antonio Miguel Monteiro, Frederico Roman Ramos, Eduardo Camargo, and Suzana Druck Fuks. Business location and spatial externalities : tying concepts to measures / Stuart H Sweeney and Edward J. Feser. Updating spatial perspectives and analytical frameworks in urban research / Qing Shen. Spatial analysis of regional income inequality / Sergio J. Rey. Shaping policy decisions with spatial analysis / Ted K. Bradshaw and Brian Muller. Geographical approaches for reconstructing past human behavior from prehistoric roadways / John Kantner -- Multi-scale spatial perspectives. Time, space, and archaeological landscapes : establishing connections in the first millennium BC / Patrick Daly and Gary Lock. Spatial perspectives in public health / Anthony C. Gatrell and Janette E. Rigby. The role of spatial analysis in demographic research / John R. Weeks. Spatial interaction models of international telecommunication flows / Jean-Michel Guldmann. Planning scenario visualization and assessment : a cellular automata based integrated spatial decision support system / Roger White, Bas Straatman, and Guy Engelen.
| Author | : Gérard Cliquet |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2020-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1786305801 |
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
| Author | : Isolde Brade |
| Publisher | : Routledge |
| Total Pages | : 214 |
| Release | : 2006-09-27 |
| Genre | : Architecture |
| ISBN | : 113415285X |
Chapter 1 Post-industrial vs. post-socialist: Post-industrial trends and points for investigation in the post-socialist metropolis -- chapter 2 Changes in the functions of St Petersburg as a prerequisite for structural change in the city -- chapter 3 Transformation, tertiary sector and city space: Time'space approach -- chapter 4 Transformation and specific forms of spatial saturation -- chapter 5 The spatial transformation of vertical business structures -- chapter 6 Territorial complex building -- chapter 7 Post-transformation urban space: The results of spatial saturation and the spatial organization of new business forms -- chapter 8 Post-transformation vs. modernization: Conclusions.
| Author | : Upinder Dhar |
| Publisher | : Excel Books India |
| Total Pages | : 868 |
| Release | : 2008 |
| Genre | : Marketing |
| ISBN | : 9788174465870 |
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
