Social Media Intelligence A Complete Guide 2020 Edition
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| Author | : Wendy W. Moe |
| Publisher | : Cambridge University Press |
| Total Pages | : 205 |
| Release | : 2014-02-24 |
| Genre | : Computers |
| ISBN | : 1107656036 |
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
| Author | : Karen E. Sutherland |
| Publisher | : Springer Nature |
| Total Pages | : 618 |
| Release | : |
| Genre | : |
| ISBN | : 9819994969 |
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Kartik Hosanagar |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2020-03-10 |
| Genre | : Business & Economics |
| ISBN | : 0525560904 |
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms--decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators--that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally--as well as on history, computer science, and psychology--to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence.
| Author | : Cyril Onwubiko |
| Publisher | : Springer Nature |
| Total Pages | : 476 |
| Release | : 2023-03-07 |
| Genre | : Science |
| ISBN | : 9811964149 |
This book highlights advances in Cyber Security, Cyber Situational Awareness (CyberSA), Artificial Intelligence (AI) and Social Media. It brings together original discussions, ideas, concepts and outcomes from research and innovation from multidisciplinary experts. It offers topical, timely and emerging original innovations and research results in cyber situational awareness, security analytics, cyber physical systems, blockchain technologies, machine learning, social media and wearables, protection of online digital service, cyber incident response, containment, control, and countermeasures (CIRC3). The theme of Cyber Science 2022 is Ethical and Responsible use of AI. Includes original contributions advancing research in Artificial Intelligence, Machine Learning, Blockchain, Cyber Security, Social Media, Cyber Incident Response & Cyber Insurance. Chapters “Municipal Cybersecurity—A Neglected Research Area? A Survey of Current Research", "The Transnational Dimension of Cybersecurity: The NIS Directive and its Jurisdictional Challenges" and "Refining the Mandatory Cybersecurity Incident Reporting under the NIS Directive 2.0: Event Types and Reporting Processes” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
| Author | : i-intelligence |
| Publisher | : |
| Total Pages | : 325 |
| Release | : 2019-08-17 |
| Genre | : |
| ISBN | : 9781686887482 |
2018 version of the OSINT Tools and Resources Handbook. This version is almost three times the size of the last public release in 2016. It reflects the changing intelligence needs of our clients in both the public and private sector, as well as the many areas we have been active in over the past two years.
| Author | : Ulrike Rohn |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 477 |
| Release | : 2024-05-20 |
| Genre | : Business & Economics |
| ISBN | : 3110793490 |
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
| Author | : Matteo Di Cristofaro |
| Publisher | : Taylor & Francis |
| Total Pages | : 254 |
| Release | : 2023-08-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 100091559X |
This book showcases the unique possibilities of corpus linguistic methodologies in engaging with and analysing language data from social media, surveying current approaches, and offering guidelines and best practices for doing language analysis. The book provides an overview of how language in social media has been approached by linguists and non-linguists, before delving into the identification of the datasets requirements needed to pursue investigations in social media, and of the technical aspects of particular platforms that may influence the analysis, such as emoticons, retweets, and metadata. Sample Python code, along with general guidelines for using it, is provided to empower researchers to apply these techniques in their own work, supported by actual examples from three real-life case studies. Di Cristofaro highlights the full potential of using these methodologies in analysing social media language data and the ways in which they might pave the way for future applications of data analysis and processing for corpus linguistics. The book will be key reading for researchers in corpus linguistics and linguists and social scientists interested in data-driven analysis of social media.
| Author | : Derek Hansen |
| Publisher | : Morgan Kaufmann |
| Total Pages | : 301 |
| Release | : 2010-09-14 |
| Genre | : Computers |
| ISBN | : 0123822300 |
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation
| Author | : Vijay Kumar Yadav |
| Publisher | : Vijay Kumar Yadav |
| Total Pages | : 57 |
| Release | : 2024-05-23 |
| Genre | : Computers |
| ISBN | : |
Artificial Intelligence and the Internet: A Comprehensive Guide offers an in-depth exploration of the transformative synergy between AI and the internet. The book begins with a detailed **Introduction to Artificial Intelligence and the Internet**, defining AI, tracing the internet’s evolution, and exploring their interconnectedness. The **Historical Context and Evolution** chapter delves into the origins of AI and the internet, highlighting key milestones in their development. Readers gain foundational knowledge through the **Fundamentals of Artificial Intelligence**, covering machine learning, deep learning, neural networks, natural language processing, and AI algorithms. Understanding the **Internet’s Structure and Function** is crucial, with explanations on how it operates, protocols, web technologies, and the Internet of Things (IoT). The book then examines **AI’s Role in Enhancing Internet Technologies**, showcasing applications in search engines, personalization, web security, and content management. **The Internet as a Catalyst for AI Development** discusses data availability, big data analytics, cloud computing, and open-source collaboration. Practical **Applications of AI on the Internet** include e-commerce, social media analytics, customer service, and online education. Addressing **Challenges and Ethical Considerations**, the guide covers privacy, AI bias, accountability, and ethical usage. **Future Trends and Innovations** explore quantum computing, AI in cybersecurity, and Web 3.0. Real-world examples in **Case Studies and Real-World Implementations** provide insights into AI’s impact on search engines, personalized advertising, content platforms, and smart home technologies. Finally, **AI and Internet Governance** and the **Conclusion and Future Directions** discuss regulatory frameworks, international collaborations, and the future of AI and the internet, advocating for responsible innovation. This book offers a detailed exploration of how AI and the internet have evolved, how they work together, and how they are shaping the future. Artificial Intelligence and the Internet: A Comprehensive Guide is your go-to resource for understanding the past, present, and future of AI and the internet. Whether you’re a student, professional, or tech enthusiast, this book offers invaluable insights into the technologies that are reshaping our world.
