Smart Things To Know About Brands Branding
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Author | : John L. Mariotti |
Publisher | : Capstone |
Total Pages | : 244 |
Release | : 1999-10-15 |
Genre | : Business & Economics |
ISBN | : 9781841120393 |
The rules of branding are changing by the minute - smart advice to keep yours on top.
Author | : Rob Meyerson |
Publisher | : Business Expert Press |
Total Pages | : 233 |
Release | : 2021-12-14 |
Genre | : Business & Economics |
ISBN | : 1637421567 |
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author | : Byron Sharp |
Publisher | : OUP Australia & New Zealand |
Total Pages | : 246 |
Release | : 2010-03-11 |
Genre | : Business & Economics |
ISBN | : 9780195573565 |
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author | : John L. Mariotti |
Publisher | : Capstone |
Total Pages | : 372 |
Release | : 2000-11-15 |
Genre | : Business & Economics |
ISBN | : 9781841120959 |
The five smartest things to know about marketing at the speed of light in the new economy.
Author | : James Leibert |
Publisher | : John Wiley & Sons |
Total Pages | : 300 |
Release | : 2005-01-14 |
Genre | : Business & Economics |
ISBN | : 1841126225 |
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesses operate and James Leibert explains them. Smart Business will enable readers to fast track their business skills. Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere!
Author | : Denise Lee Yohn |
Publisher | : John Wiley & Sons |
Total Pages | : 278 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 111861125X |
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author | : N. Hollis |
Publisher | : Springer |
Total Pages | : 226 |
Release | : 2017-06-30 |
Genre | : Medical |
ISBN | : 1137510382 |
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.
Author | : Catherine Kaputa |
Publisher | : Nicholas Brealey |
Total Pages | : 430 |
Release | : 2012-09-16 |
Genre | : Business & Economics |
ISBN | : 1857889347 |
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Author | : |
Publisher | : e-agency |
Total Pages | : 84 |
Release | : 2004 |
Genre | : Brand name products |
ISBN | : 0976058200 |
Author | : Jonathan Yudelowitz |
Publisher | : John Wiley & Sons |
Total Pages | : 196 |
Release | : 2005-01-14 |
Genre | : Business & Economics |
ISBN | : 184112625X |
Smart Leadership provides a completely up to date overview of thecurrent thinking on leadership. It outlines the latest theories andprinciples you need to apply to be a successful leader and includestips and wisdom from the greatest business thinkers andwriters. Smart books are essential primers to the key issues facing businesspeople. They are practical and action-oriented, providing instantknowledge for ambitious and hungry professionals who want to make alasting impression throughout their career. Smart books aredesigned to give killer approaches to key business subjects, anddeliver sound principles in a style that is both informative andhas attitude. They are the prefect resource for time-starved,information-hungry business people everywhere!