Creating Signature Stories

Creating Signature Stories
Author: David Aaker
Publisher: Morgan James Publishing
Total Pages: 157
Release: 2018-01-02
Genre: Business & Economics
ISBN: 168350612X

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

A Course Called Scotland

A Course Called Scotland
Author: Tom Coyne
Publisher: Simon & Schuster
Total Pages: 336
Release: 2019-06-04
Genre: Sports & Recreation
ISBN: 1476754292

NEW YORK TIMES BESTSELLER * “One of the best golf books this century.” —Golf Digest Tom Coyne’s A Course Called Scotland is a heartfelt and humorous celebration of his quest to play golf on every links course in Scotland, the birthplace of the game he loves. For much of his adult life, bestselling author Tom Coyne has been chasing a golf ball around the globe. When he was in college, studying abroad in London, he entered the lottery for a prized tee time in Scotland, grabbing his clubs and jumping the train to St. Andrews as his friends partied in Amsterdam; later, he golfed the entirety of Ireland’s coastline, chased pros through the mini-tours, and attended grueling Qualifying Schools in Australia, Canada, and Latin America. Yet, as he watched the greats compete, he felt something was missing. Then one day a friend suggested he attempt to play every links course in Scotland and qualify for the greatest championship in golf. The result is A Course Called Scotland, “a fast-moving, insightful, often funny travelogue encompassing the width of much of the British Isles” (GolfWeek), including St. Andrews, Turnberry, Dornoch, Prestwick, Troon, and Carnoustie. With his signature blend of storytelling, humor, history, and insight, Coyne weaves together his “witty and charming” (Publishers Weekly) journey to more than 100 legendary courses in Scotland with compelling threads of golf history and insights into the contemporary home of golf. As he journeys Scotland in search of the game’s secrets, he discovers new and old friends, rediscovers the peace and power of the sport, and, most importantly, reaffirms the ultimate connection between the game and the soul. It is “a must-read” (Golf Advisor) rollicking love letter to Scotland and golf as no one has attempted it before.

Signature Course Stories

Signature Course Stories
Author: Lori Holleran Steiker
Publisher: School of Undergraduate Studies at the University of Texas at Austin
Total Pages: 0
Release: 2015-06-01
Genre: Education
ISBN: 9781477307946

This compendium of student and faculty essays, augmented with the history and details of the Signature Course program, paints a colorful picture of the Signature Courses that have transformed the undergraduate core curriculum at the University of Texas at Austin. These groundbreaking courses embrace the mission of connecting every first-year student at one of the nation’s best research universities with distinguished faculty members utilizing innovative teaching techniques in unique learning environments. The professors’ areas of expertise and passion are the vehicle for this rigorous intellectual experience, in which students develop a common set of important college-level skills in research, writing, information literacy, communication, and discussion through an approach that is interdisciplinary, collaborative, experiential, and contemporary. Ultimately, the courses teach effective and critical thinking that transforms young participants into adults ready for their academic experiences, their disciplines, their careers, and their contributions in the world.

A Course Called America

A Course Called America
Author: Tom Coyne
Publisher: Simon and Schuster
Total Pages: 416
Release: 2021-05-25
Genre: Sports & Recreation
ISBN: 1982128070

NEW YORK TIMES BESTSELLER Globe-trotting golfer Tom Coyne has finally come home. And he’s ready to play all of it. After playing hundreds of courses overseas in the birthplace of golf,​ Coyne, the bestselling author of A Course Called Ireland and A Course Called Scotland, returns to his own birthplace and delivers a “heartfelt, rollicking ode to golf…[as he] describes playing golf in every state of the union, including Alaska: 295 courses, 5,182 holes, 1.7 million total yards” (The Wall Street Journal). In the span of one unforgettable year, Coyne crisscrosses the country in search of its greatest golf experience, playing every course to ever host a US Open, along with more than two hundred hidden gems and heavyweights, visiting all fifty states to find a better understanding of his home country and countrymen. Coyne’s journey begins where the US Open and US Amateur got their start, historic Newport Country Club in Rhode Island. As he travels from the oldest and most elite of links to the newest and most democratic, Coyne finagles his way onto coveted first tees (Shinnecock, Oakmont, Chicago GC) between rounds at off-the-map revelations, like ranch golf in Eastern Oregon and homemade golf in the Navajo Nation. He marvels at the golf miracle hidden in the sand hills of Nebraska and plays an unforgettable midnight game under bright sunshine on the summer solstice in Fairbanks, Alaska. More than just a tour of the best golf the United States has to offer, Coyne’s quest connects him with hundreds of American golfers, each from a different background but all with one thing in common: pride in welcoming Coyne to their course. Trading stories and swing tips with caddies, pros, and golf buddies for the day, Coyne adopts the wisdom of one of his hosts in Minnesota: the best courses are the ones you play with the best people. But, in the end, only one stop on Coyne’s journey can be ranked the Great American Golf Course. Throughout his travels, he invites golfers to debate and help shape his criteria for judging the quintessential American course. Should it be charmingly traditional or daringly experimental? An architectural showpiece or a natural wonder? Countless conversations and gut instinct lead him to seek out a course that feels bold and idealistic, welcoming yet imperfect, with a little revolutionary spirit and a damn good hot dog at the turn. He discovers his long-awaited answer in the most unlikely of places. Packed with fascinating tales from American golf history, comic road misadventures, illuminating insights into course design, and many a memorable round with local golfers and celebrity guests alike, A Course Called America is “a delightful, entertaining book even nongolfers can enjoy” (Kirkus Reviews).

Golf Course Design

Golf Course Design
Author: Robert Muir Graves
Publisher: John Wiley & Sons
Total Pages: 468
Release: 1998-07-23
Genre: Architecture
ISBN: 9780471137849

Zwei der berühmtesten Golfplatzarchitekten aller Zeiten beantworten Ihnen hier jede erdenkliche Frage zum Thema der Gestaltung von Golfplätzen - von der Finanzierung über die Lage der Löcher und die Wartung des Rasens bis hin zur Entwicklung und Veränderung vorhandener Anlagen. Eine Fundgrube nicht nur für Landschaftsgestalter, sondern auch für interessierte Golfer!

Mermaids on the Golf Course: Stories

Mermaids on the Golf Course: Stories
Author: Patricia Highsmith
Publisher: W. W. Norton & Company
Total Pages: 238
Release: 2003-07-17
Genre: Fiction
ISBN: 0393345653

The great revival of interest in Patricia Highsmith continues with this work that reveals the chilling reality behind the idyllic facade of American suburban life. The stories collected in Mermaids on the Golf Course are among Highsmith's most mature, psychologically penetrating works. As in the title story, in which a man's brush with death endows his everyday desires with tragic consequences, the warm familiarities of middle-class life become the eerie setting for Highsmith's chilling portrayals of violence, secrecy, and madness.

Golf Courses

Golf Courses
Author:
Publisher: Rizzoli Publications
Total Pages: 210
Release: 2011-03-01
Genre: Sports & Recreation
ISBN: 0789322390

Photographer David Cannon began his career in sports photography twenty-five years ago and is considered the premier golf photographer in the world. Having played at more than seven hundred golf courses in over fifty countries, Cannon photographs with a true golfer's eye, offering an extraordinary window into some of the world's most celebrated courses—with more than 40 in North America, dozens in Asia and the South Pacific, and several in both Africa and the Middle East. Savor a view from the 11th hole of the incomparable and historic St. Andrews's Old Course bathed in golden afternoon light; glimpse giraffes and elephants from any green at Leopard Creek, South Africa; vicariously experience Pirate's Plank, the harrowing 15th hole at Cape Kidnappers, New Zealand, which is set at the very end of the clifftop fairway surrounded by dramatic 500-foot drops to the ocean; and take in the serene sea view from the signature 18th hole of the very private Seminole Golf Course in Florida. Golf Courses stunningly captures the singular genius and beauty of golf courses. It is a comprehensive collection of the world's best courses by revered designers including Donald Ross, Pete Dye, and Robert Trent Jones, Sr., and such new talent as Steve Smyers and Tom Doak, among many others—all of whom skillfully orchestrate the exceptional union of nature and course design on five continents. This deluxe, limited-edition volume features over two hundred sumptuous color photographs of courses, some of which have never been photographed or published previously, in full spreads and gatefolds—some measuring over five feet in length—and includes a numbered print signed by the photographer. Golf Courses: Fairways of the World will be strictly limited to 5,000 copies.

Stories From The Course - The Humours Of Golf

Stories From The Course - The Humours Of Golf
Author: A. J. Belfour
Publisher: Read Books Ltd
Total Pages: 26
Release: 2011-10-12
Genre: Sports & Recreation
ISBN: 1447490460

The Humours of Golf by Arthur James Balfour (25 July 1848 - 19 March 1930). Balfour was known from early life as a cultured musician, and as well as being heavily involved in politics he also became an enthusiastic golf player, becoming captain of the Royal and Ancient Golf Club of St Andrews in 1894-1895.