Service And Operations Management

Service And Operations Management
Author: Cengiz Haksever
Publisher: World Scientific Publishing Company
Total Pages: 691
Release: 2017-12-26
Genre: Business & Economics
ISBN: 9813209461

The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting.This book takes a multidisciplinary approach to services and operational management challenges; it draws upon the theory and practice in many fields of study such as economics, management science, statistics, psychology, sociology, ethics and technology, to name a few. It contains chapters most textbooks do not include, such as ethics, management of public and non-profit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles.An Instructor's Solutions Manual is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].

Email Marketing

Email Marketing
Author: Jeanniey Mullen
Publisher: John Wiley & Sons
Total Pages: 312
Release: 2011-03-10
Genre: Computers
ISBN: 1118059352

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Siebel EAI

Siebel EAI
Author:
Publisher: MOHAMMED AZIZUDDIN AAMER
Total Pages: 577
Release:
Genre:
ISBN: