Brandsplaining

Brandsplaining
Author: Jane Cunningham
Publisher: Penguin UK
Total Pages: 240
Release: 2021-02-18
Genre: Business & Economics
ISBN: 0241456010

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Racism, Sexism, and the Media

Racism, Sexism, and the Media
Author: Clint C. Wilson
Publisher: SAGE
Total Pages: 337
Release: 2013
Genre: Language Arts & Disciplines
ISBN: 1452217513

This fourth edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

Everyday Sexism

Everyday Sexism
Author: Laura Bates
Publisher: Macmillan
Total Pages: 315
Release: 2016-04-05
Genre: Social Science
ISBN: 1466876662

“Laura Bates has challenged the normalization of sexism, and created a place where both men and women can see it and change it.” —Gloria Steinem The Everyday Sexism Project was founded by writer and activist Laura Bates in April 2012. It began life as a website where people could share their experiences of daily, normalized sexism, from street harassment to workplace discrimination to sexual assault and rape. The Project became a viral sensation, attracting international press attention from The New York Times to French Glamour,Grazia South Africa, to the Times of India and support from celebrities such as Rose McGowan, Amanda Palmer, Mara Wilson, Ashley Judd, James Corden, Simon Pegg, and many others. The project has now collected over 100,000 testimonies from people around the world and launched new branches in twenty-five countries worldwide. Everyday Sexism has been credited with helping to spark a new wave of feminism. “Laura Bates didn’t just begin a movement, she has started a revolution.” —Liz Plank, Senior Correspondent at Mic and host of Flip the Script “A startlingly astute analysis on violence and inequality.” —Lauren Wolfe, journalist and Director of the Women’s Media Center’s Women Under Siege Project “Powerful.” —Stephen Dunbar-Johnson, President of International at The New York Times “Pioneering.” —Telegraph “A must-read for every woman.” —Cosmopolitan (UK) “This is an important work and if I had my way would be compulsory school reading across the globe.” —Feminist Times “Laura Bates deftly makes visible the spider web of oppression that holds us back and binds us all together.” —Jaclyn Friedman, co-author of Yes Means Yes: Visions of Female Sexual Power and a World Without Rape

Encyclopedia of Gender in Media

Encyclopedia of Gender in Media
Author: Mary Kosut
Publisher: SAGE
Total Pages: 529
Release: 2012-05-18
Genre: Language Arts & Disciplines
ISBN: 1412990793

The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society.

Sidelined

Sidelined
Author: Julie DiCaro
Publisher: Penguin
Total Pages: 289
Release: 2022-03-15
Genre: Sports & Recreation
ISBN: 1524746126

“Sidelined is the feminist sports book we've all been waiting for.” —Jessica Valenti Shrill meets Brotopia in this personal and researched look at women's rights and issues through the lens of sports, from an award-winning sports journalist and women's advocate In a society that is digging deep into the misogyny underlying our traditions and media, the world of sports is especially fertile ground. From casual sexism, like condescending coverage of women’s pro sports, to more serious issues, like athletes who abuse their partners and face only minimal consequences, this area of our culture is home to a vast swath of gender issues that apply to all of us—whether or not our work and leisure time revolve around what happens on the field. No one is better equipped to examine sports through this feminist lens than sports journalist Julie DiCaro. Throughout her experiences covering professional sports for more than a decade, DiCaro has been outspoken about the exploitation of the female body, the covert and overt sexism women face in the workplace, and the male-driven toxicity in sports fandom. Now, through candid interviews, personal anecdotes, and deep research, she's tackling these thorny issues and exploring what America can do to give women a fair and competitive playing field in sports and beyond. Covering everything from the abusive online environment at Barstool Sports to the sexist treatment of Serena Williams and professional women's teams fighting for equal pay and treatment, and looking back at pioneering women who first took on the patriarchy in sports media, Sidelined will illuminate the ways sports present a microcosm of life as a woman in America—and the power in fighting back.

Racism, Sexism, and the Media

Racism, Sexism, and the Media
Author: Clint C. Wilson
Publisher: SAGE
Total Pages: 346
Release: 2003-08-28
Genre: Language Arts & Disciplines
ISBN: 9780761925163

This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

Featuring Females

Featuring Females
Author: Ellen Cole
Publisher: Amer Psychological Assn
Total Pages: 231
Release: 2005-01-01
Genre: Social Science
ISBN: 9781591472780

Featuring Females analyzes the portrayals of women in a variety of outlets including reality television shows, films, print and electronic news programming, magazines, video games, and commercial advertising. And how aging, race/ethnicity, body image, gender roles, sexual orientation and relationships, and violence are treated in the media.

Critical Storytelling in Uncritical Times

Critical Storytelling in Uncritical Times
Author: Nicholas D. Hartlep
Publisher: BRILL
Total Pages: 163
Release: 2017-01-01
Genre: Education
ISBN: 9463510052

Critical Storytelling in Uncritical Times shares the stories of undergraduate students and educators in U.S. higher education. Storytellers in this volume grapple with issues of bullying, stigma surrounding mental health, cultural barriers, gender inequity, and other forms of struggle in educational settings. The disciplinary backgrounds of the authors are diverse, including Psychology, English, Communication Studies, Business, and Educational Foundations. The authors write stories about their role(s) in resisting (or failing to resist) oppressive conditions in schooling, and their contributions draw attention to critical problems in 21st century education. This anthology was planned, written, and edited by students and four faculty members. The stories shared in each chapter were completely at the discretion of the contributor. By making themselves vulnerable, participants investigated stories of personal and social import. This book engages a community of critical voices in an age where critical storytelling has never mattered more.

Racism, Sexism, and the Media

Racism, Sexism, and the Media
Author: Clint C Wilson II
Publisher: SAGE Publications
Total Pages: 337
Release: 2012-10-03
Genre: Language Arts & Disciplines
ISBN: 1452290008

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

How Racism and Sexism Killed Traditional Media

How Racism and Sexism Killed Traditional Media
Author: Joshunda Sanders
Publisher: Bloomsbury Publishing USA
Total Pages: 216
Release: 2015-08-11
Genre: Language Arts & Disciplines
ISBN: 1440830827

An evaluative examination that challenges the media to rise above the systematic racism and sexism that persists across all channels, despite efforts to integrate. The Internet and social networks have opened up new avenues of communication for women and people of color, but the mainstream news is still not adequately including minority communities in the conversation. Part of the Racism in America series, How Racism and Sexism Killed the Traditional Media: Why the Future of Journalism Depends on Women and People of Color reveals the lack of diversity that persists in the communication industry. Uncovering and analyzing the racial bias in the media and in many newsrooms, this book reveals the lesser-known side of the media—newsrooms and outlets that are often fraught with underlying racist and sexist tension. Written by a veteran journalist of color, this title brings an insider's perspective combined with interviews from industry experts. The book analyzes the traditional media's efforts to integrate both women and people of color into legacy newsrooms, highlighting their defeats and minor successes. The author examines the future of women and people of color in the mainstream media.