Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
Author: Yanwu Yang
Publisher: Elsevier
Total Pages: 213
Release: 2013-11-23
Genre: Computers
ISBN: 0124115047

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Putting Auction Theory to Work

Putting Auction Theory to Work
Author: Paul Milgrom
Publisher: Cambridge University Press
Total Pages: 378
Release: 2004-01-12
Genre: Business & Economics
ISBN: 1139449168

This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.

Auctions

Auctions
Author: Paul Klemperer
Publisher: Princeton University Press
Total Pages: 263
Release: 2018-06-05
Genre: Business & Economics
ISBN: 0691186294

Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most important markets; and this book describes how auction theory has also become an invaluable tool for understanding economics. Auctions: Theory and Practice provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these. Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes. Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics.

Negotiation, Auctions, and Market Engineering

Negotiation, Auctions, and Market Engineering
Author: Henner Gimpel
Publisher: Springer Science & Business Media
Total Pages: 242
Release: 2008-02-05
Genre: Computers
ISBN: 3540775544

This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006. The 17 revised full papers presented were carefully selected and reviewed. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them.

Spectrum Auctions and Competition in Telecommunications

Spectrum Auctions and Competition in Telecommunications
Author: Gerhard Illing
Publisher: MIT Press
Total Pages: 332
Release: 2003-12-23
Genre: Business & Economics
ISBN: 9780262263214

Leading experts in industrial organization and auction theory examine the recent European telecommunication license auction experience. In 2000 and 2001, several European countries carried out auctions for third generation technologies or universal mobile telephone services (UMTS) communication licenses. These "spectrum auctions" inaugurated yet another era in an industry that has already been transformed by a combination of staggering technological innovation and substantial regulatory change. Because of their spectacular but often puzzling outcomes, these spectrum auctions attracted enormous attention and invited new research on the interplay of auctions, industry dynamics, and regulation. This book collects essays on this topic by leading analysts of telecommunications and the European auction experience, all but one presented at a November 2001 CESifo conference; comments and responses are included as well, to preserve some of the controversy and atmosphere of give-and-take at the conference.The essays show the interconnectedness of two important and productive areas of modern economics, auction theory and industrial organization. Because spectrum auctions are embedded in a dynamic interaction of consumers, firms, legislation, and regulation, a multidimensional approach yields important insights. The first essays discuss strategies of stimulating new competition and the complex interplay of the political process, regulation, and competition. The later essays focus on specific spectrum auctions. Combining the empirical data these auctions provide with recent advances in microeconomic theory, they examine questions of auction design and efficiency and convincingly explain the enormous variation of revenues in different auctions.

Auctions

Auctions
Author: Paul Klemperer
Publisher: Princeton University Press
Total Pages: 262
Release: 2004-03-28
Genre: Business & Economics
ISBN: 0691119252

Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most important markets; and this book describes how auction theory has also become an invaluable tool for understanding economics. Auctions: Theory and Practice provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these. Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes. Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics.

Issues in Competition Law and Policy: Jurisprudence

Issues in Competition Law and Policy: Jurisprudence
Author:
Publisher: American Bar Association
Total Pages: 840
Release: 2008
Genre: Law
ISBN:

This massive 3-volume, hardcover examination of the history, design and enforcement of competition law is for judges, enforcement officials, lawyers, and economists-anyone who wishes to understand the jurisprudential, substantive, and methodological issues confronting modern competition law and policy. The authors of this book include policy makers, academics, economists, and lawyers from across the globe, ensuring a variety of perspectives and approaches on competition law and policy.

The Economic Theory of Auctions

The Economic Theory of Auctions
Author: Paul Klemperer
Publisher: Edward Elgar Publishing
Total Pages: 712
Release: 2000
Genre: Business & Economics
ISBN:

This two-volume set collects critical papers in the economic theory of auctions. Klemperer (economics, Oxford U.) starts with an introduction that summarizes the most basic concepts of auction theory. Next, 31 papers discuss early literature; introduction to the recent literature; the basic analysis of optimal auctions, revenue, equivalence, and marginal revenues; risk aversion; correlation and affiliation; asymmetries; entry costs and the number of bidders; and collusion. In Volume II, 27 papers cover multiunit auctions; royalties, incentive, contracts and payments for quality; double auctions, etc.; other topics (budget constraints, externalities between bidders, jump bidding, war of attrition, and competing auctioneers); and testing the theory. The set lacks a subject index. Annotation copyrighted by Book News, Inc., Portland, OR

Electricity Auctions

Electricity Auctions
Author: Luiz Maurer
Publisher: World Bank Publications
Total Pages: 181
Release: 2011-07-25
Genre: Business & Economics
ISBN: 082138824X

Electricity-contract auctions have been getting increased attention as they have emerged as a successful mechanism to procure new generation capacity and. This book presents a comprehensive overview of international experiences in auction design and implementation.