SENSE THINK ACT
| Author | : Stefan Szczelkun |
| Publisher | : Stefan Szczelkun |
| Total Pages | : 184 |
| Release | : 2018-03-03 |
| Genre | : Art |
| ISBN | : 1870736109 |
Sense Think Act
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Experiential Marketing
| Author | : Bernd H. Schmitt |
| Publisher | : Simon and Schuster |
| Total Pages | : 447 |
| Release | : 2000-12-11 |
| Genre | : Business & Economics |
| ISBN | : 0743219511 |
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Seeing Like a Rover
| Author | : Janet Vertesi |
| Publisher | : University of Chicago Press |
| Total Pages | : 331 |
| Release | : 2015-04-22 |
| Genre | : Science |
| ISBN | : 022615601X |
In the years since the Mars Exploration Rover Spirit and Opportunity first began transmitting images from the surface of Mars, we have become familiar with the harsh, rocky, rusty-red Martian landscape. But those images are much less straightforward than they may seem to a layperson: each one is the result of a complicated set of decisions and processes involving the large team behind the Rovers. With Seeing Like a Rover, Janet Vertesi takes us behind the scenes to reveal the work that goes into creating our knowledge of Mars. Every photograph that the Rovers take, she shows, must be processed, manipulated, and interpreted—and all that comes after team members negotiate with each other about what they should even be taking photographs of in the first place. Vertesi’s account of the inspiringly successful Rover project reveals science in action, a world where digital processing uncovers scientific truths, where images are used to craft consensus, and where team members develop an uncanny intimacy with the sensory apparatus of a robot that is millions of miles away. Ultimately, Vertesi shows, every image taken by the Mars Rovers is not merely a picture of Mars—it’s a portrait of the whole Rover team, as well.
Think ACT Stay Safe with the R.E.A.C.T. Approach to Self Defence
| Author | : Stephen W. Collins |
| Publisher | : Steve Collins |
| Total Pages | : 131 |
| Release | : 2001 |
| Genre | : Health & Fitness |
| ISBN | : 0007102364 |
As the newspapers and television constantly remind us, violent crime is on the increase, violence that can strike at you anywhere and at any time - on holiday, at work, on nights' out or during any one of a thousand everyday situations. But even if you are confronted by the unthinkable, you don't have to become a victim. This important new book shows you how you can protect yourself regardless of your age, sex or level of fitness by using the simple but effective REACT formula: R: Recognise E: Evaluate A: Alternatives C: Concentrate T: Terminate Using clear and concise step-by-step instructions, reinforced with many illustrations and diagrams, each of these five basic principles is expanded and explained in such a way that they quickly become 'second nature'. Following this sequence in any circumstance will allow you to recognise potential threats, decide on the best form of action to take and equip you carry to this through. While The R.E.A.C.T. Self defence System does concentrate on a dozen or so straightforward but effective self-protection combat techniques, it is not just another self-defence book, full of impractical or ineffective martial arts routines. What it does is heighten your perception of danger, letting you understand what could be happening to you and enables you to do something about it before it does.
Sense Think ACT
| Author | : STEFAN. SZCZELKUN |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2018-01-03 |
| Genre | : |
| ISBN | : 9781870736121 |
This is a new colour edition of a collection of exercises previously available through IngramSpark. The book is really about rethinking the basis of human culture with a view to evolving a more rational and global culture arising from play with the basic faculties that we all share as humans.
If Comix
| Author | : Central Books Limited |
| Publisher | : Stefan Szczelkun |
| Total Pages | : 204 |
| Release | : 1990-09-05 |
| Genre | : |
| ISBN | : 9781870736091 |
Sense Think Act will find wide appeal as a retro-styled exercise book, illustrated from Szczelkun's research notebooks. There is much to delight and challenge readers. 200 or so exercises allow the reader to experience elements of sensing, thinking and acting. Behind this practice is an idea of cultural renewal starting from basic human abilities
Don't Make Me Think
| Author | : Steve Krug |
| Publisher | : Pearson Education |
| Total Pages | : 325 |
| Release | : 2009-08-05 |
| Genre | : Computers |
| ISBN | : 0321648781 |
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Cognitive Behavioural Therapy Made Simple
| Author | : Seth J. Gillihan |
| Publisher | : Hachette UK |
| Total Pages | : 199 |
| Release | : 2020-10-29 |
| Genre | : Psychology |
| ISBN | : 152933649X |
TEN SIMPLE STRATEGIES TO MANAGE ANXIETY, DEPRESSION, WORRY AND OTHER COMMON MENTAL HEALTH CONCERNS. Cognitive behavioural therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioural Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioural therapy and applying them to your life. Written by licensed psychologist and bestselling author Seth Gillihan, Cognitive Behavioural Therapy Made Simple replaces workbook pages and technical language with quick and highly accessible cognitive behavioural therapy strategies that can be used on an as-needed basis. Presented with simple and straightforward language, Cognitive Behavioural Therapy Made Simple encourages readers to succeed with: - Practical explanations of 10 essential CBT principles: such as challenging negative thought patterns, behavioural activation, and overcoming procrastination, organized in a similar structure to in-person cognitive behavioural therapy - Supportive guidance: for creating goals and outlining strategies to help yourself meet them - Helpful self-evaluation sections: to help you track your progress and reflect on what you've learned using cognitive behavioural therapy For people who are interested in realizing the proven benefits of CBT, Cognitive Behavioural Therapy Made Simple is a vital resource that will promote personal growth as you overcome challenges and improve your wellbeing.
Understanding Intelligence
| Author | : Rolf Pfeifer |
| Publisher | : MIT Press |
| Total Pages | : 724 |
| Release | : 2001-07-27 |
| Genre | : Computers |
| ISBN | : 9780262250795 |
The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. By the mid-1980s researchers from artificial intelligence, computer science, brain and cognitive science, and psychology realized that the idea of computers as intelligent machines was inappropriate. The brain does not run "programs"; it does something entirely different. But what? Evolutionary theory says that the brain has evolved not to do mathematical proofs but to control our behavior, to ensure our survival. Researchers now agree that intelligence always manifests itself in behavior—thus it is behavior that we must understand. An exciting new field has grown around the study of behavior-based intelligence, also known as embodied cognitive science, "new AI," and "behavior-based AI." This book provides a systematic introduction to this new way of thinking. After discussing concepts and approaches such as subsumption architecture, Braitenberg vehicles, evolutionary robotics, artificial life, self-organization, and learning, the authors derive a set of principles and a coherent framework for the study of naturally and artificially intelligent systems, or autonomous agents. This framework is based on a synthetic methodology whose goal is understanding by designing and building. The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. The reader is guided through a series of case studies that illustrate the design principles of embodied cognitive science.
Sense-think-act
| Author | : Kurt David Malmstrom |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 2001 |
| Genre | : Mobile robots |
| ISBN | : |
