Semantic Leaps
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| Author | : Seana Coulson |
| Publisher | : Cambridge University Press |
| Total Pages | : 328 |
| Release | : 2001-01-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780521643610 |
Semantic Leaps explores how people combine knowledge from different domains in order to understand and express new ideas. Concentrating on dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. By addressing linguistic phenomena often ignored in traditional meaning research, Coulson explains how processes of cross-domain mapping, frame-shifting, and conceptual blending enhance the explanatory adequacy of traditional frame-based systems for natural language processing. The focus is on how the constructive processes speakers use to assemble, link, and adapt simple cognitive models underlie a broad range of productive language behavior.
| Author | : Keith J. Holyoak |
| Publisher | : MIT Press |
| Total Pages | : 340 |
| Release | : 1996-01-31 |
| Genre | : Psychology |
| ISBN | : 9780262581448 |
Analogy—recalling familiar past situations to deal with novel ones—is a mental tool that everyone uses. Analogy can provide invaluable creative insights, but it can also lead to dangerous errors. In Mental Leaps two leading cognitive scientists show how analogy works and how it can be used most effectively. Keith Holyoak and Paul Thagard provide a unified, comprehensive account of the diverse operations and applications of analogy, including problem solving, decision making, explanation, and communication. Holyoak and Thagard present their own theory of analogy, considering its implications for cognitive science in general, and survey examples from many other domains. These include animal cognition, developmental and social psychology, political science, philosophy, history of science, anthropology, and literature. Understanding how we draw analogies is important for people interested in the evolution of thinking in animals and in children; for those whose focus is on either creative thinking or errors of everyday reasoning; for those concerned with how decisions are made in law, business, and politics; and for those striving to improve education. Mental Leaps covers all of this ground, emphasizing the principles that govern the use of analogy and keeping technical matters to a minimum. A Bradford Book
| Author | : John I. Saeed |
| Publisher | : John Wiley & Sons |
| Total Pages | : 359 |
| Release | : 2011-08-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1444358758 |
The third edition of this popular textbook provides an engaging and accessible introduction to semantics for students new to the field. Explores the basic concepts and methods of the field and discusses some of the most important contemporary lines of research Contains new solutions to chapter exercises in order to familiarize the student with the practice of semantic description Completely revised and updated to reflect recent theoretical developments Includes new sections on classifiers and noun classes, as well as conceptual integration
| Author | : Mireille Ravassat |
| Publisher | : A&C Black |
| Total Pages | : 287 |
| Release | : 2011-06-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1441184279 |
This innovative volume testifies to the current revived interest in Shakespeare's language and style and opens up new and captivating vistas of investigation. Transcending old boundaries between literary and linguistic studies, this engaging collaborative book comes up with an original array of theoretical approaches and new findings. The chapters in the collection capture a rich diversity of points of view and cover such fields as lexicography, versification, dramaturgy, rhetorical analyses, cognitive and computational corpus-based stylistic studies, offering a holistic vision of Shakespeare's uses of language. The perspective is deliberately broad, confronting ideas and visions at the intersection of various techniques of textual investigation. Such novel explorations of Shakespeare's multifarious artistry and amazing inventiveness in his use of language will cater for a broad range of readers, from undergraduates, postgraduates, scholars and researchers, to poetry and theatre lovers alike.
| Author | : Rachel Giora |
| Publisher | : Psychology Press |
| Total Pages | : 196 |
| Release | : 2001-09-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135585369 |
First published in 2001. Volume 16, Numbers 3&4. This special issue is an attempt to record the state of the art of psycholinguistics research into figurative language. There are quite a number of models addressing distinct issues and aiming to solve different problems—the mark of a maturing field. Indeed, not one theory is tailored to solve all the problems. Rather, each model, while aiming at generality, also recognizes its limitation. Despite specializing in different topics, most of the theories presented here have some things in common. For one, most of them dispense with the literal/ nonliteral divide, proposing, instead, models that are capable of handling literal as well as figurative language. Some models focus on the role primary meanings play in comprehension, others shed light on context effects, and some models seem to encompass both in terms of the accumulating effects of constraints (whether linguistic or contextual).
| Author | : John Farrell |
| Publisher | : Springer |
| Total Pages | : 281 |
| Release | : 2017-03-17 |
| Genre | : Literary Criticism |
| ISBN | : 3319489771 |
This book explores the logic and historical origins of a strange taboo that has haunted literary critics since the 1940s, keeping them from referring to the intentions of authors without apology. The taboo was enforced by a seminal article, “The Intentional Fallacy,” and it deepened during the era of poststructuralist theory. Even now, when the vocabulary of “critique” that has dominated the literary field is under sweeping revision, the matter of authorial intention has yet to be reconsidered. This work explains how “The Intentional Fallacy” confused different kinds of authorial intentions and how literary critics can benefit from a more up-to-date understanding of intentionality in language. The result is a challenging inventory of the resources of literary theory, including implied readers, poetic speakers, omniscient narrators, interpretive communities, linguistic indeterminacy, unconscious meaning, literary value, and the nature of literature itself.
| Author | : Gerald Zaltman |
| Publisher | : Harvard Business Press |
| Total Pages | : 273 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 1422121151 |
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
| Author | : Bonnie Howe |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 258 |
| Release | : 2014-10-24 |
| Genre | : Religion |
| ISBN | : 3110384159 |
Writing, reading, and interpretation are acts of human minds, requiring complex cognition at every point. A relatively new field of studies, cognitive linguistics, focuses on how language and cognition are interconnected: Linguistic structures both shape cognitive patterns and are shaped by them. The Cognitive Linguistics in Biblical Interpretation section of the Society of Biblical Literature gathers scholars interested in applying cognitive linguistics to biblical studies, focusing on how language makes meaning, how texts evoke authority, and how contemporary readers interact with ancient texts. This collection of essays represents first fruits from the first six years (2006–2012) of that effort, drawing on cognitive metaphor study, mental spaces and conceptual blending, narrative theory, and cognitive grammar. Contributors include Eve Sweetser, Ellen van Wolde, Hugo Lundhaug and Jesper T. Nielsen.
| Author | : Vernon K. Robbins |
| Publisher | : SBL Press |
| Total Pages | : 520 |
| Release | : 2016-09-02 |
| Genre | : Religion |
| ISBN | : 0884141683 |
Engaging resources for understanding the importance of bodies and spaces in producing and interpreting persuasive language This volume collects essays that represent intellectual milestones that are informing sociorhetorical interpretation during the twenty-first century. The essays are arranged into five parts: (1) Topos; (2) Cultural Geography and Critical Spatiality; (3) Rhetorolects and Conceptual Blending; (4) Rhetography; and (5) Rhetorical Force. Features: Tools for integrating multiple approaches to biblical interpretation Resources that emphasize the importance of language that prompts mental pictures in effective rhetoric Essays from classicists, rhetoricians, and biblical scholars
| Author | : Salvatore Attardo |
| Publisher | : SAGE Publications |
| Total Pages | : 985 |
| Release | : 2014-02-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483364704 |
The Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.
