Marketing on a Shoestring Budget

Marketing on a Shoestring Budget
Author: Deborah Pitel
Publisher: Rowman & Littlefield
Total Pages: 185
Release: 2016-04-08
Genre: Business & Economics
ISBN: 1442263520

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Science by the People

Science by the People
Author: Aya H. Kimura
Publisher: Rutgers University Press
Total Pages: 240
Release: 2019-09-13
Genre: Nature
ISBN: 081359507X

Studies show that citizen science projects--projects involving nonprofessionals--face dilemmas ranging from austerity to presumed boundaries between science and activism. By unpacking the politics of citizen science, this book aims to help people negotiate a complex political landscape and choose paths moving toward social change and environmental sustainability.

Make: Maverick Scientist

Make: Maverick Scientist
Author: Forrest M. Mims
Publisher: Maker Media, Inc.
Total Pages: 262
Release: 2024-02-14
Genre: Biography & Autobiography
ISBN: 1680458159

Maverick Scientist is the memoir of Forrest Mims, who forged a distinguished scientific career despite having no academic training in science. Named one of the "50 Best Brains in Science" by Discover magazine, Forrest shares what sparked his childhood curiosity and relates a lifetime of improbable, dramatic, and occasionally outright dangerous experiences in the world of science. At thirteen he invented a new method of rocket control. At seventeen he designed and built an analog computer that could translate Russian into English and that the Smithsonian collected as an example of an early hobby computer. While majoring in government at Texas A&M University, Forrest created a hand-held, radar-like device to help guide the blind. And during his military service, he had to be given special clearance to do top secret laser research at the Air Force Weapons Lab. Why? Because while he lacked the required engineering degree, they wanted his outside-the-box thinking on the project. He went on to co-found MITS, Inc., producer of the first commercially successful personal computer, wrote a series of electronics books for Radio Shack that sold more than seven million copies, and designed the music synthesizer circuit that became known as the infamous Atari Punk Console. All this came before he started consulting for NASA's Goddard Space Flight Center, and NOAA's famous Mauna Loa Observatory, and earning the prestigious Rolex Award. This intimate portrait of a self-made scientist shares a revelatory look inside the scientific community, and tells the story of a lifelong learner who stood by his convictions even when pressured by the establishment to get in line with conventional wisdom. With dozens of personal photos and illustrations, Maverick Scientist serves as proof that to be a scientist, you simply need to do science.

Forrest Mims' Science Experiments

Forrest Mims' Science Experiments
Author: Forrest M. Mims III
Publisher: Maker Media, Inc.
Total Pages: 307
Release: 2016-08-03
Genre: Science
ISBN: 1680451138

Forrest M. Mims is a revered contributor to Make: magazine, where his popular columns about science-related topics and projects for Makers are evergreen treasures. Collected together here for the first time, these columns range from such simple projects as building an LED tracker for hand-launched night rockets to such challenging builds as transforming strings of data into unique musical compositions. A variety of photography and imaging projects are featured, including an ultra-sensitive twilight photometer that measures the elevation of layers of dust, smoke, and smog from around 3,000 feet to the top of the stratosphere at 31 miles! Most of the projects can be done with a collection of simple electronic components, such as LEDs, transistors, resistors, and batteries. To inspire and motivate readers, the book also includes profiles of such famous Makers as President Thomas Jefferson and Microsoft co-founder Paul Allen.

Communicating Science

Communicating Science
Author: Toss Gascoigne
Publisher: ANU Press
Total Pages: 994
Release: 2020-09-14
Genre: Science
ISBN: 1760463663

Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

Debating Climate Change

Debating Climate Change
Author: Elizabeth L Malone
Publisher: Routledge
Total Pages: 160
Release: 2009-12
Genre: Business & Economics
ISBN: 1136546154

As greenhouse gas emissions continue unabated and contentious voices fill the air, the question gains urgency: How can people with widely varying viewpoints agree to address climate change? Each participant in the debate seems to have a different agenda, from protecting economic growth in developing countries to protecting the energy industry in industrialized countries, from those aghast at the damage done to the Earth to optimists who think we just need to adjust our technological approach. Debating Climate Change sorts through the tangle of arguments surrounding climate change to find paths to unexpected sites of agreement. Using an innovative sociological approach - combined discourse and social network analyses - Elizabeth L. Malone analyzes 100 documents representing a range of players in this high-stakes debate. Through this she shows how even the most implacable adversaries can find common ground - and how this common ground can be used to build agreement. Written in a clear, accessible style, this original research and insightful use of communication analysis will help advance understanding and negotiation on climate change throughout the pivotal times to come. Published with Science in Society

Science Firsts

Science Firsts
Author: Robert E. Adler
Publisher: Turner Publishing Company
Total Pages: 311
Release: 2003-05-01
Genre: Science
ISBN: 0471463132

Be on hand to witness some of the most monumental scientific discoveries of the past three millennia This engaging collection offers readers the unique experience of being on hand to witness some of the most epic breakthrough in the history of science. From ancient Greeks Thales and Pythagoras to Enrico Fermi, Francis Watson and James Crick, and even Dolly the Sheep, Science Firsts provides an unparalleled opportunity to peer over the shoulders of great scientists as they become the first to set eyes on new worlds. Over the course of thirty-five concise, superbly written accounts, science writer Robert Adler takes readers on an lively journey through nearly three millennia of epic scientific discovery, offering accessible explanations of the science involved along with vivid historical and biographical details that help place the discoveries and their discoverers in context for contemporary readers.