Sales Promotion And Brand Equity Perception
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| Author | : Dr. Mrityunjay Kumar |
| Publisher | : Ashok Yakkaldevi |
| Total Pages | : 194 |
| Release | : 2020-03-19 |
| Genre | : Art |
| ISBN | : 1678014206 |
FMCG Market:- Fast Moving Consumer Goods (FMCG) called as Consumer Packaged Goods (CPG).FMCG products are those products which normally purchased by the consumers at a regular interval. Activities of FMCG industry are Production, Distribution, Marketing, Selling, Financing, Purchasing, etc. FMCG industry also actively engaged in Operations, Supply chain, and in General Management. [Source: cii.in] FMCG industry is the fourth largest sector with total market size of US$20.1 billion. Indian FMCG Sector is estimated to grow 60 percent by 2011. FMCG industry provides a wide range of consumable products. In India the competition among FMCG companies is gradually increasing and thus investment in FMCG sector is also increasing. [Source: cii.in] FMCG products include packaged food, dairy products, detergents, coffee, tea, soaps, tobacco, cigarettes, glassware, paper products, pharmaceuticals, consumer electronics, plastic goods, printing and stationery, household products, photography, soft drinks, dry cells, greeting cards, gifts, watches, etc. The low operational cost, strong distribution networks, new technologies and growth in competitive FMCG companies etc. are a few things which holds potential in FMCG industry. Population growth is also a factor which is responsible of success of this industry.
| Author | : M. Joseph Sirgy |
| Publisher | : Praeger |
| Total Pages | : 256 |
| Release | : 1986-08-05 |
| Genre | : Computers |
| ISBN | : |
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
| Author | : Vasudevan Sundararajan |
| Publisher | : Blue Rose Publishers |
| Total Pages | : 375 |
| Release | : 2023-07-13 |
| Genre | : Education |
| ISBN | : 9358191147 |
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
| Author | : Kevin Lane Keller |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Laure Lavorata |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 202 |
| Release | : 2018-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1787145549 |
This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.
| Author | : S. Umit Kucuk |
| Publisher | : Springer Nature |
| Total Pages | : 306 |
| Release | : 2023-03-21 |
| Genre | : Business & Economics |
| ISBN | : 3031182154 |
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.
| Author | : Bahaaeddin Alareeni |
| Publisher | : Springer Nature |
| Total Pages | : 1075 |
| Release | : 2024 |
| Genre | : Artificial intelligence |
| ISBN | : 3031652037 |
This book presents a groundbreaking exploration into the dynamic synergy between artificial intelligence and business development. Titled "AI Integration for Business Development: Navigating Opportunities, Unleashing Potential, Managing Risks," it serves as an indispensable guide for leaders and visionaries aiming to harness the transformative power of AI. The book introduces a comprehensive journey that unveils the strategic integration of AI into business development strategies. This book shows how to navigate a myriad of opportunities, strategically unleash untapped potential, and adeptly manage risks in the ever-evolving landscape of artificial intelligence. Through meticulous insights, real-world examples, and actionable strategies, readers gain the knowledge to make informed decisions and drive competitive advantage. This book presents not only a roadmap for identifying lucrative opportunities but also a blueprint for unlocking the full potential of AI technologies. Whether you are a seasoned executive, entrepreneur, or decision-maker, this book empowers you to proactively manage risks inherent in AI adoption, ensuring resilience and adaptability in your business model. Discover how to stay ahead in the rapidly changing business landscape, shaping the future of your business development initiatives. This book is your indispensable companion, offering profound insights into AI integration and empowering you to seize the transformative potential of AI. This book is your key to charting a course toward sustained success and innovation in the dynamic world of modern business.
| Author | : Steve Ogden-Barnes |
| Publisher | : Business Expert Press |
| Total Pages | : 197 |
| Release | : 2015-01-12 |
| Genre | : Business & Economics |
| ISBN | : 163157048X |
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
| Author | : Dr Astha Joshi Dr Geeta Nema |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9386501139 |
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 998 |
| Release | : 2019-07-05 |
| Genre | : Business & Economics |
| ISBN | : 1522592830 |
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
