Sales And Marketing The Six Sigma Way
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| Author | : Michael Webb |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 2013-01-09 |
| Genre | : |
| ISBN | : 9780615751887 |
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
| Author | : Clyde M. Creveling |
| Publisher | : Pearson Education |
| Total Pages | : 322 |
| Release | : 2006-02-17 |
| Genre | : Business & Economics |
| ISBN | : 0132712873 |
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261
| Author | : R. Eric Reidenbach |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Marketing |
| ISBN | : 9780873897686 |
| Author | : Ian Cox |
| Publisher | : John Wiley & Sons |
| Total Pages | : 581 |
| Release | : 2016-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1118905687 |
Streamline data analysis with an intuitive, visual Six Sigma strategy Visual Six Sigma provides the statistical techniques that help you get more information from your data. A unique emphasis on the visual allows you to take a more active role in data-driven decision making, so you can leverage your contextual knowledge to pose relevant questions and make more sound decisions. You'll learn dynamic visualization and exploratory data analysis techniques that help you identify occurrences and sources of variation, and the strategies and processes that make Six Sigma work for your organization. The Six Sigma strategy helps you identify and remove causes of defects and errors in manufacturing and business processes; the more pragmatic Visual approach opens the strategy beyond the realms of statisticians to provide value to all business leaders amid the growing need for more accessible quality management tools. See where, why, and how your data varies Find clues to underlying behavior in your data Identify key models and drivers Build your own Six-Sigma experience Whether your work involves a Six Sigma improvement project, a design project, a data-mining inquiry, or a scientific study, this practical breakthrough guide equips you with the skills and understanding to get more from your data. With intuitive, easy-to-use tools and clear explanations, Visual Six Sigma is a roadmap to putting this strategy to work for your company.
| Author | : 50minutes, |
| Publisher | : 50 Minutes |
| Total Pages | : 25 |
| Release | : 2015-09-02 |
| Genre | : Business & Economics |
| ISBN | : 2806265916 |
Boost quality and consistency in your business! This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time. In 50 minutes you will be able to: • Follow the DMAIC methodology to successfully implement the Six Sigma method in your company • Focus on the three most important factors: customers, employees and processes • Form a strategy that focuses on product quality improvement according to the expectations of your customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
| Author | : Dee Jacob |
| Publisher | : Simon and Schuster |
| Total Pages | : 322 |
| Release | : 2009-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1439181217 |
Millions of readers remember The Goal, the landmark business novel that sets forth by way of story the essential principles of Eliyahu Goldratt's innovative methods of production. Now, from the AGI-Goldratt Institute and Jeff Cox, the same creative writer who co-authored The Goal, comes VELOCITY, the book that reveals how to achieve outstanding bottom-line results by integrating the world's three most powerful continuous improvement disciplines: Lean, Six Sigma, and Goldratt's Theory of Constraints. Used by the United States Navy and United States Marine Corps to dramatically improve some of the most complex, logistically vast supply chains in the world, the VELOCITY APPROACH draws on the strengths of all three disciplines to deliver breakthrough performance gains. In physics, speed with direction is velocity; in business, the application of VELOCITY means your organization can achieve operational speed with strategic direction to outmaneuver competitors, gain loyalty with customers, and rapidly build sustainable earnings growth -- in as little as one or two business quarters. Dee Jacob and Suzan Bergland, two princi-pals of AGI, have been teaching the concepts, techniques, and tools of VELOCITY to major corporations, including Procter & Gamble, ITT, and Northrop Grumman, for years. Now they unlock the door for you to see how to apply their insights and methods to your organization -- be it business, not-for-profit, manufacturing, or service based -- in order to shorten lead times, slash inventories, reduce production variability, and increase sales. Writer Jeff Cox returns with the vivid, realistic style that made The Goal so readable yet so edifying. Thrust into the presidency of the subsidiary company where she has managed sales and marketing, Amy Cieolara is mandated by her corporate superiors to implement Lean Six Sigma (LSS) in order to appease a key customer. Assigned to help her is LSS Master Black Belt Wayne Reese, installed as her operations manager. But as time goes on and corporate pressure mounts, Amy finds she has to start thinking for herself -- and learning from everyone around her -- and she arrives at the series of steps that form the core of the VELOCITY APPROACH. VELOCITY offers keen insight into the human and organizational factors that so often derail growth while teaching you proven, practical techniques for restarting and revving up the internal engines of your company to reach new levels of success. Colorful characters, believable situations, and everything from dice games to AGI's "reality tree" techniques make this business novel a vital resource for everyone seeking to deliver business improvement in these challenging economic times -- and far into the future.
| Author | : Michael Webb |
| Publisher | : |
| Total Pages | : |
| Release | : 2014-09-10 |
| Genre | : |
| ISBN | : 9780977107223 |
Why are B2B sales and marketing problems so persistent? Why don't digital and social marketing, lead generation, sales training, CRM systems, and even so-called sales process improve sales productivity and profit?In Sales Process Excellence, Michael Webb traces sales and marketing problems to their root causes in traditional management methods, such as pushing product, setting quotas, and trying harder while doing the same things over again. He explains why these methods actually create barriers for leaders, and reveals an alternative that avoids them. What's the alternative? Sales process excellence. Drawing on years of experience with B2B sales managers, general managers, and process excellence leaders, Webb shows how you can engage your team to:* Learn what customers want from your salespeople, your channels, and on your website* Design your process to tell you who will buy, who won't, and why* Increase margins and accountability, while earning field salespeople's cooperation and respect * Synchronize marketing, sales, and service into a smooth production flow, and then accelerate it* Use data you didn't know you had to drive decisions that reliably grow your businessWebb illustrates data-driven ways to motivate and guide sales and marketing teams with a precision approaching that found in production operations. In this book, you will learn how:* A food packager doubled sales productivity, creating a new market where no one else could compete* A water filter distributor revived its growth by moving salespeople from servicing dealers to selling to new customers through those dealers* A paint supplier achieved its five year plan in four years by transforming itself from selling commodities to selling high-margin services* A dozen other companies opened sales bottlenecks, developed new products, reduced waste, and increased deal flow.Stop relying on wasteful promotions, undependable sales heroes, and management methods pitting people against one another. In this book you will learn proven principles for finding customer value and locking in profit in ways competitors can't imitate, while increasing predictability and reducing business risks.
| Author | : Navdeep S. Sodhi |
| Publisher | : FT Press |
| Total Pages | : 286 |
| Release | : 2007-09-17 |
| Genre | : Business & Economics |
| ISBN | : 0132703610 |
Apply Six Sigma to Your #1 Business Challenge: Pricing “Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic—a seminal book on a topic critical to profitability.” —Robert Cross, Chairman and CEO, Revenue Analytics Inc. and author of Revenue Management “Six Sigma Pricing provides companies with a practical toolkit to improve their price management. The authors show executives how to use Six Sigma tools in their pricing processes and instantly improve profits and their bottom-line. This is a truly ‘must-have’ resource for managers everywhere.” —Eric Mitchell, President, Professional Pricing Society Many companies have developed solid sales strategies– but without equally good pricing operations, those strategies alone will not add a dime to the bottom line. The goal of pricing operations is to consistently control price deviations in transactions and contracts over time and across customer segments. This goal of ensuring the prices are not too low or too high in different transactions relative to guidelines lends itself perfectly to Six Sigma. Using the authors’ breakthrough Six Sigma-based approach, you can systematically eliminate pricing-related revenue leaks, driving higher profits without alienating customers. You’ll learn how to define pricing “defects,” gather and analyze relevant pricing data, review pricing-agreement processes, identify and control failures, implement improvements, and then ensure continuous, ongoing improvement in price, profits and customer satisfaction. The book reflects the authors’ pioneering experience implementing Six Sigma pricing. Whether you’re a business leader, strategist, manager, consultant, or Six Sigma specialist, it will help you or your client recover profits that have been slipping through the cracks in pricing operations. •Learn why Six Sigma Pricing makes sense Why you should target pricing operations, and how to do it • Identify profit leaks from inefficient pricing operations Why “sloppy pricing” occurs, how to find it, and how to root it out • Illuminate your current pricing processes, so you can improve them Understand your market-facing and internally focused pricing processes pertaining to product launch and lifecycle price management, price increases due to escalation in costs of raw materials, promotions, and discounting • Set up your pricing operations for continuous improvement in line with your pricing and sales strategy Use Six Sigma to improve and control processes, ensuring alignment with agreed-upon strategy for pricing and sales • Create an organization that is successful at pricing Align different functions and levels of the company to achieve targeted profits
| Author | : Edward Abramowich |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2005-02-01 |
| Genre | : Business & Economics |
| ISBN | : 9780470821336 |
Six Sigma has had a substantial impact on the way many businesses are run today. Companies that adopt Six Sigma send a strong message to their customers and shareholders that they are committed to delivering the highest quality product and service at competitive prices. Such companies commit people, time and resources to looking at the issues of the business with the view of developing long term, sustainable improvements. It is this level of commitment combined with a rigorous improvement methodology and the focus on customers that distinguishes Six Sigma from other improvement initiatives. Over the years, Six Sigma has become commonplace in a variety of industries both operational and service oriented in nature. This has been in response to the intensely competitive environment that most businesses today operate in. This book provides a framework on how companies can apply Six Sigma methodologies to where it can make the biggest difference, to drive growth. The approach outlined enables companies to focus their Six Sigma initiatives on growth by expanding its scope from continuous improvement to one of continuous innovation. It applies the structured Six Sigma methodology to understanding customers and their problems in depth, so that companies can continuously work to offer product and services that customer's value. It is aimed at helping companies with existing Six Sigma initiatives to focus them towards growth as well as to help non-Six Sigma companies enhance their Sales and Marketing efforts by giving them the Six Sigma tool set.
| Author | : David Shaked |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 263 |
| Release | : 2013-11-03 |
| Genre | : Business & Economics |
| ISBN | : 074946951X |
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first book to use approaches in business improvement as well as organizational change for optimum organizational performance and improved agility. Combining the energy and motivation released through a strengths-based approach with the focus on quality and efficiency generated by lean six sigma, it offers practitioners from all disciplines the opportunity to understand each other and work successfully together to drive effective and powerful change programmes.
