Sacha Noam Baron Cohen (born 13 October 1971) is a British actor, comedian, screenwriter, and film producer. He is best known for creating and portraying fictional characters Ali G, Borat Sagdiyev, Brüno, Admiral General Aladeen, and Erran Morad. Like his idol Peter Sellers, he adopts a variety of accents and guises for his characters and rarely appears out of character.In most of his routines, Baron Cohen's characters interact with unsuspecting people, documentary style, who do not realise they are being set up for comic situations and self-revealing ridicule. His other work includes voicing King Julien XIII in the Madagascar film series (2005-2012) and appearing in Sweeney Todd: The Demon Barber of Fleet Street (2007), Hugo (2011) and Les Misérables (2012). He made a cameo as a BBC News Anchor in Anchorman 2: The Legend Continues (2013). In 2016, he played an English football hooligan brother of an MI6 spy in the comedy film Grimsby, and co-starred as Time in the fantasy sequel Alice Through the Looking Glass. In 2018, Baron Cohen created and starred in Who Is America? for Showtime, his first television project since Da Ali G Show.