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| Author | : Cassandra Case |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1999 |
| Genre | : Greece |
| ISBN | : 9781568996059 |
While visiting the Origins of Western Cultures exhibit at the Smithsonian's Museum of Natural History, Tomas finds himself back in time, competing in the Olympic Games in ancient Greece.
| Author | : Matt Hart |
| Publisher | : HarperCollins |
| Total Pages | : 432 |
| Release | : 2020-10-06 |
| Genre | : Sports & Recreation |
| ISBN | : 0062917803 |
"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
| Author | : Geoff Hollister |
| Publisher | : Meyer & Meyer Verlag |
| Total Pages | : 362 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 184126234X |
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
| Author | : Chris Lear |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 291 |
| Release | : 2011-04-01 |
| Genre | : Sports & Recreation |
| ISBN | : 0762774576 |
Top five Best Books About Running, Runner's World Magazine Top three Best Books About Running, readers of Runner's World Magazine (December 2009) A phenomenal portrait of courage and desire that will do for college cross-country what John Feinstein's A Season on the Brink did for college basketball.
| Author | : Tom Jordan |
| Publisher | : Rodale Books |
| Total Pages | : 178 |
| Release | : 2012-12-19 |
| Genre | : Biography & Autobiography |
| ISBN | : 1623360773 |
The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos
| Author | : Phil Knight |
| Publisher | : Simon and Schuster |
| Total Pages | : 368 |
| Release | : 2016-04-26 |
| Genre | : Biography & Autobiography |
| ISBN | : 1501135937 |
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
| Author | : Steve Bence |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2021-10 |
| Genre | : |
| ISBN | : 9780977230631 |
Since its start in 1972, Nike has employed nearly half a million people. Only four have outlasted Steve Bence. In "1972," Nike's Program Director in Footwear Sourcing and Manufacturing - and an All-American runner at Oregon in the 1970s - shares about his coach, Bill Bowerman; his friend, Steve Prefontaine; his running career at the UO; and his 40-plus year at Nike. Regarding the latter, Bence offers the seldom told manufacturing story from Nike's early years. Combined, he has created a book that belongs on every running enthusiast's shelf. Phil Knight, Nike cofounder: "Steve Bence, a nationally ranked 800-meter runner and 40-plus year teammate of mine at Nike, brings a unique perspective on the Nike story. I enjoyed his book and think you will, too."
| Author | : Christopher McDougall |
| Publisher | : Profile Books |
| Total Pages | : 296 |
| Release | : 2010-12-09 |
| Genre | : Sports & Recreation |
| ISBN | : 184765228X |
A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.
| Author | : Joshua Hunt |
| Publisher | : Melville House |
| Total Pages | : 305 |
| Release | : 2018-10-23 |
| Genre | : Sports & Recreation |
| ISBN | : 1612196926 |
The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
| Author | : Ed Caesar |
| Publisher | : Simon and Schuster |
| Total Pages | : 256 |
| Release | : 2016-10-18 |
| Genre | : Health & Fitness |
| ISBN | : 1451685858 |
"In this spellbinding book, journalist Ed Caesar takes us into the world of elite marathoners: some of the greatest runners on earth. Through the stories of these rich characters, like Kenyan Geoffrey Mutai, around whom the narrative is built, Caesar traces the history of the marathon as well as the science, physiology, and psychology involved in running so fast for so long. And he shows us why this most democratic of races retains its brutal, enthralling appeal--and why we are drawn to test ourselves to the limit, "--Amazon.com.
