Cambio social y Relaciones Públicas
Author | : Kathy Matilla |
Publisher | : Editorial UOC |
Total Pages | : 172 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646503 |
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Author | : Kathy Matilla |
Publisher | : Editorial UOC |
Total Pages | : 172 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646503 |
Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 474 |
Release | : 2017-12-12 |
Genre | : Business & Economics |
ISBN | : 1317150635 |
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : Elisenda Estanyol |
Publisher | : Taylor & Francis |
Total Pages | : 109 |
Release | : 2022-09-02 |
Genre | : Business & Economics |
ISBN | : 1000781917 |
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 805 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1135845549 |
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : United Nations. Economic Commission for Latin America |
Publisher | : |
Total Pages | : 696 |
Release | : 2008 |
Genre | : Electronic journals |
ISBN | : |
Author | : Sergi Torner |
Publisher | : Taylor & Francis |
Total Pages | : 867 |
Release | : 2023-10-31 |
Genre | : Foreign Language Study |
ISBN | : 042952109X |
Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography presenta una panorámica integrada de la lexicografía del español. Supone un informe del estado actual y una prospectiva de futuro de la lexicografía de esta lengua bajo las posibilidades que hoy ofrece su tratamiento informático. Principales características: Capítulos dedicados a los aspectos semánticos, sintácticos, morfológicos, fonéticos, pragmáticos y ortográficos que recogen y permiten los diccionarios Análisis de rasgos ideológicos y antropológicos y atención a las consultas de los usuarios en busca de información Revisión sobre las tecnologías y los métodos actuales para la elaboración de diccionarios Estado de la cuestión sobre la investigación lexicográfica en la actualidad Análisis detallado de diccionarios generales, especializados y bilingües Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography es una obra pensada para tener una visión global de la realidad, de las posibilidades y de las necesidades actuales en un sector vital de la lingüística aplicada y el procesamiento del español. Se trata de un recurso fundamental tanto para profesores como para estudiantes de lexicografía del español y de lingüística. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography offers an integrated perspective on the lexicography of Spanish. It presents a report on the current state and insight on the future of the lexicography of Spanish relying on the possibilities that computer processing provides. Main features: Chapters that cover the semantic, syntactic, morphological, phonetic, pragmatic and orthographic aspects that are considered in dictionaries. Analyses of ideological and anthropological traits and a focus on the queries of users when searching for information. A revision of the current technology and methods for creating dictionaries. Current state of the art research on lexicography. A detailed analysis of general, specialized and bilingual dictionaries. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography proposes a global overview of the reality, the possibilities and the needs of today in an essential branch of applied linguistics and the treatment of Spanish. This is an essential resource for instructors and students of Spanish lexicography and of linguistics.
Author | : Marianne Braig |
Publisher | : Iberoamericana Editorial |
Total Pages | : 428 |
Release | : 2009 |
Genre | : Architecture |
ISBN | : 9788484894698 |
El libro propone pensar el espacio y la esferas públicos como categorías transdisciplinarias para comprender las transformaciones profundas acaecidas en la región en las sociedades postautoritarias de América Latina.
Author | : Apolonija Šušteršič |
Publisher | : |
Total Pages | : 160 |
Release | : 2013 |
Genre | : Architects as artists |
ISBN | : |
Not quite artist, not quite architect, Apolonija uteric? calls herself