Comunicación especializada y divulgación en la red

Comunicación especializada y divulgación en la red
Author: Gianluca Pontrandolfo
Publisher: Routledge
Total Pages: 203
Release: 2021-11-29
Genre: Foreign Language Study
ISBN: 0429575866

Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgación y de la comunicación especializada en español. El volumen presenta un modelo teórico para el estudio de la divulgación en los géneros digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metáfora, la polifonía o los encuadres discursivos) que permiten caracterizar cómo se comunican contenidos especializados a un público lego. La investigación se basa en el corpus WebLesp, que contiene distintos géneros digitales en cuatro ámbitos sectoriales: medicina, derecho, economía y ciencia. El volumen se dirige a investigadores expertos y principiantes, así como a alumnado y profesorado, interesados en la lingüística española, el análisis de género, el análisis del discurso, el español para fines específicos y la lingüística de corpus. Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.

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Publisher: IICA
Total Pages: 200
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The Role of Information Professionals in the Knowledge Economy

The Role of Information Professionals in the Knowledge Economy
Author: Javier Tarango
Publisher: Chandos Publishing
Total Pages: 150
Release: 2017-05-16
Genre: Education
ISBN: 0128112239

The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries. In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to support such paradigm shifts. This comprehensive book presents the case for this paradigm shift and is an ideal resource for information professionals who are interested in new avenues of exploration. - Promotes the idea that an information professional is the right person to offer support in the knowledge economy - Provides guidance on how to provide and develop a scientific culture in an institution - Identifies information competencies that are important for information managers in scientific communication - Redefines the profile of professional information graduates and identifies this new skillset as a job opportunity

Niños y jóvenes ante las redes y pantallas

Niños y jóvenes ante las redes y pantallas
Author: Ma. Amor Pérez Rodríguez
Publisher: Editorial GEDISA
Total Pages: 150
Release: 2016-01-15
Genre: Language Arts & Disciplines
ISBN: 8416572070

Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.

Global Value Chains in Latin America

Global Value Chains in Latin America
Author: Pablo Pérez Akaki
Publisher: Springer Nature
Total Pages: 336
Release: 2023-07-15
Genre: Business & Economics
ISBN: 3031331036

​This book examines the governance and institutional dimensions of the global value chain (GVC) and the barriers of local firms to participate in chains. Focusing on Latin America, this collection analyzes agribusiness and agri-food chains in order to evaluate the common challenges in the production and trade of coffee, cocoa, maize, sugar, Tequila and Mezcal in Mexico and Central America. Additionally, there are studies of knowledge-intensive industries of aerospace and automotive. Addressing the need for sustainable economic development in developing countries from the study of value chains, this work presents a conceptual framework and empirical cases that highlight the impact of GVC in the Latin American region and will appeal to international business and international trade researchers.

Leadership and Organizational Sustainability

Leadership and Organizational Sustainability
Author: Elia Socorro Díaz Nieto
Publisher: Taylor & Francis
Total Pages: 258
Release: 2023-06-27
Genre: Business & Economics
ISBN: 1000890252

The book presents a new type of leadership focused on sustainable human development and organizational sustainability, which is based on the self-realization of the person of the leader, which means the satisfaction of their needs, according to the scale of Abraham Maslow, through integral human development in all aspects of life. Because the term "leader" appears to refer to anyone with the authority to confer a position with subordinates, the reality within organizations has shown that a leader must go further and demonstrate commitment, awareness, and concern for the common good. Which person has these characteristics? People who have had more opportunity to develop in different areas of their being, resulting in them being conceived as more educated. The qualities in a person are the basis of leadership. Education and practice are much more important than all hereditary and genetic codes. This volume explores the various ways of making explicit the dimensions of social, economic, and environmental sustainability through knowledge management that addresses the identification, collection, processing, circulation, use, exchange, and preservation of knowledge within operating systems and the context of organizations, considering issues that contribute to sustainability – human and organizational – where the leader is the main actor and the means is knowledge management.

Librarianship and Human Rights

Librarianship and Human Rights
Author: Toni Samek
Publisher: Elsevier
Total Pages: 231
Release: 2014-07-21
Genre: Language Arts & Disciplines
ISBN: 1780631030

In this book, the reader will encounter a myriad of urgent library and information voices reflecting contemporary local, national, and transnational calls to action on conflicts generated by failures to acknowledge human rights, by struggles for recognition and representation, by social exclusion, and the library institution's role therein. These voices infuse library and information work worldwide into social movements and the global discourse of human rights, they depict library and information workers as political actors, they offer some new possibilities for strategies of resistance, and they challenge networks of control. This book's approach to library and information work is grounded in practical, critical, and emancipatory terms; social action is a central pattern. This book is conceived as a direct challenge to the notion of library neutrality, especially in the present context of war, revolution, and social change. This book, for example, locates library and information workers as participants and interventionists in social conflicts. The strategies for social action worldwide documented in this book were selected because of their connection to elements of the Universal Declaration of Human Rights (1948) that relate particularly to core library values, information ethics, and global information justice. - The first monograph of its kind - Locates librarianship front and centre in knowledge societies - Mainstreams critical librarianship

Comunicación corporativa: Claves y escenarios

Comunicación corporativa: Claves y escenarios
Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
Total Pages: 211
Release: 2015-07-31
Genre: Business & Economics
ISBN: 8490646570

Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.