Real Impact Marketing 2e
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Author | : Stefan Michel |
Publisher | : |
Total Pages | : 174 |
Release | : 2021-08-30 |
Genre | : |
ISBN | : 9783907311028 |
Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.
Author | : Rochelle Grayson |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2021-06-21 |
Genre | : |
ISBN | : 1119713269 |
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author | : Roddy Mullin |
Publisher | : |
Total Pages | : 312 |
Release | : 2018 |
Genre | : Marketing |
ISBN | : 9780815359951 |
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Author | : Jennifer Rowley |
Publisher | : Routledge |
Total Pages | : 245 |
Release | : 2016-05-23 |
Genre | : Business & Economics |
ISBN | : 1317116771 |
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 404 |
Release | : 2021-01-12 |
Genre | : |
ISBN | : 0198829256 |
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author | : Michael V. Marn |
Publisher | : John Wiley & Sons |
Total Pages | : 306 |
Release | : 2004-04-12 |
Genre | : Business & Economics |
ISBN | : 0471690023 |
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Author | : Krishnamacharyulu C. S. G. |
Publisher | : Pearson Education India |
Total Pages | : 612 |
Release | : 2011-09 |
Genre | : Marketing |
ISBN | : 9788131732632 |
Author | : Harsh V. Verma |
Publisher | : Pearson Education India |
Total Pages | : 680 |
Release | : 2012 |
Genre | : Services industries |
ISBN | : 9788131754474 |
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Frank-Martin Belz |
Publisher | : John Wiley & Sons |
Total Pages | : 354 |
Release | : 2012-10-29 |
Genre | : Business & Economics |
ISBN | : 1119966191 |
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com