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| Author | : Abraham Naftali Oppenheim |
| Publisher | : Burns & Oates |
| Total Pages | : 322 |
| Release | : 1992 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Research methods and evaluation in the social sciences, including market research.
| Author | : Paul J. Lavrakas |
| Publisher | : SAGE Publications |
| Total Pages | : 1073 |
| Release | : 2008-09-12 |
| Genre | : Social Science |
| ISBN | : 150631788X |
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
| Author | : Malcolm Williams |
| Publisher | : SAGE |
| Total Pages | : 236 |
| Release | : 2003-02-24 |
| Genre | : Social Science |
| ISBN | : 9780761964223 |
This accessible, well-judged text provides students with a matchless introduction to generic research skills.
| Author | : Norman M. Bradburn |
| Publisher | : John Wiley & Sons |
| Total Pages | : 446 |
| Release | : 2004-05-17 |
| Genre | : Business & Economics |
| ISBN | : 0787973432 |
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
| Author | : Paul C. Beatty |
| Publisher | : John Wiley & Sons |
| Total Pages | : 816 |
| Release | : 2019-12-05 |
| Genre | : Mathematics |
| ISBN | : 111926362X |
A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 270 |
| Release | : 2013-03-20 |
| Genre | : |
| ISBN | : 9264191658 |
These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
| Author | : Dawn Burton |
| Publisher | : SAGE |
| Total Pages | : 521 |
| Release | : 2000-03-15 |
| Genre | : Social Science |
| ISBN | : 0857022180 |
With indispensable advice for students from all social science backgrounds, this handbook provides the core conceptual and practical skills to embark on succesful research. The organization of the book reflects the knowledge that is required in order to become a competent and effective researcher. It follows the life-cycle of the research project: it begins with a discussion of ethical and philosphical issues; presents guides to both quantitative and qualitative data collection and analysis; provides help on using computers in research; and includes advice on how to write up and present a research project. Based on the UK Economic and Social Research Council advice on the training which students should undertake in preparation for postgraduate research, this book will be invaluable for all beginning researchers.
| Author | : David H. Folz |
| Publisher | : SAGE |
| Total Pages | : 210 |
| Release | : 1996-04-24 |
| Genre | : Political Science |
| ISBN | : 0761901531 |
This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation
| Author | : Matthew Harrison |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 400 |
| Release | : 2016-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749475862 |
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
