Purposeful Digital Transformation
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| Author | : Ranjay Gulati |
| Publisher | : HarperCollins |
| Total Pages | : 326 |
| Release | : 2022-02-08 |
| Genre | : Business & Economics |
| ISBN | : 0063088932 |
Thinkers50 Top 10 Best New Management Books for 2022 A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.
| Author | : Tracey Greene-Washington |
| Publisher | : Elite Online Publishing |
| Total Pages | : 142 |
| Release | : 2020-10-20 |
| Genre | : |
| ISBN | : 9781513660530 |
Rise and make intentional choices as you lean into a journey of transformation. Whether you realize it or not, in this moment you are called into something bigger than yourself that requires the creation of intentional purpose and alignment. In doing so, you inevitably have to navigate the necessary messy middle of change, which is the gap between your current state and your desired purpose. The messy middle is the space where the painful, often unspoken work takes place. That work you whisper about to your most trusted confidants. The sacred work you often do not prioritize that ultimately moves you from success to significance. But you have to choose it and step into your game-changer posture to position your leadership and leaderful organization to drive innovation and change for the future. Learn from Tracey's Journey "What If" Questions Transformation Defining Moments Clarity Audacious Boldness Through imbalance and dis-ease, and grappling with challenging moments in her personal and professional life, Tracey Greene-Washington survived the messy middle of transformation and emerged as a true game changer who continues to evolve in the work to address complex social change. She takes you through a series of critical "what if" questions to guide you into your game-changer posture, allowing you to rise and make intentional choices as you lean into a journey of transformation, defining moments, clarity, and audacious boldness.
| Author | : Brian Solis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2013-03-11 |
| Genre | : Business & Economics |
| ISBN | : 111845653X |
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
| Author | : Josie Ahlquist |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2020 |
| Genre | : Educational technology |
| ISBN | : 9781003444244 |
| Author | : Martin R. Fellenz |
| Publisher | : Routledge |
| Total Pages | : 194 |
| Release | : 2022-04-07 |
| Genre | : Business & Economics |
| ISBN | : 1000569098 |
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 pandemic in early 2020, an assessment of where management education stands and where it is going is timely. This book brings together management education scholars, practitioners, and stakeholders to identify trends and to critically analyse key challenges from their respective perspectives. They consider the requirements for providing relevant management education in the future and explore changes and opportunities around themes such as responsibility, sustainability, innovation, competitive strategy, and technological change. The different perspectives of the authors contribute distinct insights and form a fascinating kaleidoscope of reflections on the present and predictions and prescriptions for the future of management education. The result is a comprehensive volume that will be essential reading for scholars and administrators committed to the growth and development of management education. It also will be of keen interest to management educators as well as management learners who will shape and be shaped by the management education of the future.
| Author | : Brian Solis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 263 |
| Release | : 2015-10-13 |
| Genre | : Business & Economics |
| ISBN | : 1118526805 |
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
| Author | : Christian Helbig |
| Publisher | : Springer Nature |
| Total Pages | : 266 |
| Release | : 2021 |
| Genre | : Education |
| ISBN | : 3030558789 |
This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.
| Author | : Jeffrey Rum |
| Publisher | : Lulu.com |
| Total Pages | : 216 |
| Release | : 2017-11-16 |
| Genre | : Computers |
| ISBN | : 1387204645 |
Post with Purpose shows you how to develop a thorough and actionable digital marketing strategy based on cutting edge tools in the industry. Ê Inspired by his consulting practice and educational workshops at Ignite Academy, Jeffrey Rum created this pioneering step-by-step guide to help purpose-driven organizations reach their audiences effectively and ignite real action. From creating your brand story and identifying key channels, Rum shows you how to deliver winning digital strategies that are meaningful, manageable, and measurable. Ê The ideas and steps outlined in this book are accessible and easy to implement. With its practical guidelines and readily applicable techniques, Post with Purpose is more of a workbook than a textbook. This influential book will help you ask the right questions while creating your digital strategy and arm you with simple tools and templates needed to reach your marketing goals.
| Author | : Tom Goodwin |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 241 |
| Release | : 2018-04-03 |
| Genre | : Business & Economics |
| ISBN | : 074948229X |
Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
| Author | : Rory Vaden |
| Publisher | : TarcherPerigee |
| Total Pages | : 258 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 0399170626 |
You've tried managing your time. You've tried prioritizing your time. Now discover how to multiply it. Do you feel like you're busier than ever - yet never caught up? You're not alone. Many of us are tired, frustrated, and stressed from being overworked at the office and at home, with no concrete plan for getting it all under control without compromising our well-being. In Procrastinate on Purpose, self-discipline strategist Rory Vaden presents a different approach for how to identify and focus on what's important. Instead of one more calendar, checklist, or gadget, he points out that what we really need is an understanding of the emotional reasons we fail to maximize our time - and he then reveals the five 'permissions' we can grant ourselves in order to get better results while creating more margin in our daily lives. In this paradigm-shifting book, you will discover how to- Identify your most significant priorities, in business and in life Create more time to do the things you love without sacrificing results Say no to the things that don't matter, and yes to the things that do Implement systems that give you more time tomorrow than you have today Gain control and inner peace by adopting the 'multiplier mindset' Informed by Southwestern Consulting's work with thousands of busy clients, and interspersed with Vaden's case studies that reveal the 'multiplier mindset' at work, this insightful, practical book will turn everything you thought you knew about time upside-down-and it will change the way you work and live. From the New York Timesbestselling author of Take the Stairs- A bold new way to get things done. 'Managing your time is a lot like managing your money. It's not about the numbers; it's about your behavior. The best time-management tricks in the world won't do you much good if they don't actually make your life better. In Procrastinate on Purpose, Rory builds on what we've all heard about time management and adds the two things that have always been missing- emotion and significance.' Dave Ramsey, New York Timesbestselling author and nationally syndicated radio show host 'If you've ever thought, 'I wish I had more time,' read the great principles of this book. And then I dare you to do what Rory does- live them.' Jon Acuff, New York Timesbestselling author of Start andQuitter 'Procrastinate on Purposewill alter the way the professional world thinks about time - I've never read anything like it. Useful, unique, and relevant . . . this is an absolute must-read for every leader.' Sue Schick, CEO of UnitedHealthcare of Pennsylvania and Delaware 'This book is a game-changer.' Jon Gordon, bestselling author of The Energy Busand The Carpenter 'Every once in a while a book comes along that completely shifts the way an entire generation thinks about a specific topic. When it comes to time management and productivity, Procrastinate on Purposemay be the one!' Andy Andrews, New York Timesbestselling author of The Traveler's Giftand The Noticer
