Marketing

Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Total Pages: 686
Release: 2003
Genre: Business & Economics
ISBN: 9789702604006

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Nuevas Alturas (Reader)

Nuevas Alturas (Reader)
Author: Angela Labarca
Publisher: Heinle & Heinle Publishers
Total Pages: 228
Release: 1992-02
Genre: Foreign Language Study
ISBN: 9780838423363

Tesauro ISOC de economía

Tesauro ISOC de economía
Author: Angel Villagrá Rubio
Publisher: Editorial CSIC - CSIC Press
Total Pages: 774
Release: 2008
Genre: Language Arts & Disciplines
ISBN: 9788400086404

La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.

Media and Metamedia Management

Media and Metamedia Management
Author: Francisco Campos Freire
Publisher: Springer
Total Pages: 514
Release: 2016-11-21
Genre: Technology & Engineering
ISBN: 3319460684

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Motivational Interviewing, Second Edition

Motivational Interviewing, Second Edition
Author: William R. Miller
Publisher: Guilford Press
Total Pages: 428
Release: 2002-04-12
Genre: Psychology
ISBN: 9781572305632

This bestselling work has introduced hundreds of thousands of professionals and students to motivational interviewing (MI), a proven approach to helping people overcome ambivalence that gets in the way of change. William R. Miller and Stephen Rollnick explain current thinking on the process of behavior change, present the principles of MI, and provide detailed guidelines for putting it into practice. Case examples illustrate key points and demonstrate the benefits of MI in addictions treatment and other clinical contexts. The authors also discuss the process of learning MI. The volume’s final section brings together an array of leading MI practitioners to present their work in diverse settings.

Long Walk to Freedom

Long Walk to Freedom
Author: Nelson Mandela
Publisher: Little, Brown
Total Pages: 598
Release: 2008-03-11
Genre: Biography & Autobiography
ISBN: 0759521042

"Essential reading for anyone who wants to understand history – and then go out and change it." –President Barack Obama Nelson Mandela was one of the great moral and political leaders of his time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Peace Prize and the presidency of his country. After his triumphant release in 1990 from more than a quarter-century of imprisonment, Mandela was at the center of the most compelling and inspiring political drama in the world. As president of the African National Congress and head of South Africa's antiapartheid movement, he was instrumental in moving the nation toward multiracial government and majority rule. He is still revered everywhere as a vital force in the fight for human rights and racial equality. Long Walk to Freedom is his moving and exhilarating autobiography, destined to take its place among the finest memoirs of history's greatest figures. Here for the first time, Nelson Rolihlahla Mandela told the extraordinary story of his life -- an epic of struggle, setback, renewed hope, and ultimate triumph. The book that inspired the major motion picture Mandela: Long Walk to Freedom.