Public Relations Values And Cultural Identity
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| Author | : Enric Ordeix |
| Publisher | : P.I.E-Peter Lang S.A., Editions Scientifiques Internationales |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Conference papers and proceedings |
| ISBN | : 9782875742513 |
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
| Author | : Patricia A. Curtin |
| Publisher | : SAGE Publications |
| Total Pages | : 321 |
| Release | : 2007-01-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452213283 |
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
| Author | : Carl H. Botan |
| Publisher | : Taylor & Francis |
| Total Pages | : 534 |
| Release | : 2023-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1000830853 |
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0415887275 |
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
| Author | : Øyvind Ihlen |
| Publisher | : Routledge |
| Total Pages | : 540 |
| Release | : 2018-04-17 |
| Genre | : Business & Economics |
| ISBN | : 1351984454 |
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
| Author | : Chiara Valentini |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 656 |
| Release | : 2021-02-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110554259 |
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
| Author | : Nilanjana Bardhan |
| Publisher | : Routledge |
| Total Pages | : 309 |
| Release | : 2011-01-31 |
| Genre | : Business & Economics |
| ISBN | : 1135236836 |
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
| Author | : Kevin V. Mulcahy |
| Publisher | : Springer |
| Total Pages | : 243 |
| Release | : 2016-11-21 |
| Genre | : Political Science |
| ISBN | : 1137435437 |
This book places the study of public support for the arts and culture within the prism of public policy making. It is explicitly comparative in casting cultural policy within a broad sociopolitical and historical framework. Given the complexity of national communities, there has been an absence of comparative analyses that would explain the wide variability in modes of cultural policy as reflections of public cultures and cultural identity. The discussion is internationally focused and interdisciplinary. Mulcahy contextualizes a wide variety of cultural policies and their relation to politics and identity by asking a basic question: who gets their heritage valorized and by whom is this done? The fundamental assumption is that culture is at the heart of public policy as it defines national identity and personal value.
| Author | : Jacquie L'Etang |
| Publisher | : Routledge |
| Total Pages | : 447 |
| Release | : 2015-08-11 |
| Genre | : Business & Economics |
| ISBN | : 131791886X |
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
| Author | : Alison Theaker |
| Publisher | : Routledge |
| Total Pages | : 424 |
| Release | : 2020-10-26 |
| Genre | : Business & Economics |
| ISBN | : 100020877X |
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
