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| Author | : James E. Grunig |
| Publisher | : Routledge |
| Total Pages | : 240 |
| Release | : 2016-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1136696296 |
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2020-07-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000149013 |
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 249 |
| Release | : 2014-06-03 |
| Genre | : Business & Economics |
| ISBN | : 1136695397 |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
| Author | : Don W. Stacks |
| Publisher | : Guilford Publications |
| Total Pages | : 417 |
| Release | : 2016-11-23 |
| Genre | : Business & Economics |
| ISBN | : 146252270X |
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 264 |
| Release | : 2014-06-03 |
| Genre | : Business & Economics |
| ISBN | : 1136695389 |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
| Author | : Sangeeta Waldron |
| Publisher | : Business Expert Press |
| Total Pages | : 162 |
| Release | : 2019-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1949991652 |
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 601 |
| Release | : 2003-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1135645493 |
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
| Author | : Enric Ordeix |
| Publisher | : P.I.E-Peter Lang S.A., Editions Scientifiques Internationales |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Conference papers and proceedings |
| ISBN | : 9782875742513 |
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
| Author | : Pat Bowman |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 193 |
| Release | : 2014-05-20 |
| Genre | : Business & Economics |
| ISBN | : 1483102742 |
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.
| Author | : Eyun-Jung Ki |
| Publisher | : Routledge |
| Total Pages | : 394 |
| Release | : 2015-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317516346 |
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
