Shopping at Giant Foods

Shopping at Giant Foods
Author: Alfred Yee
Publisher: University of Washington Press
Total Pages: 215
Release: 2003
Genre: Business & Economics
ISBN: 0295983043

From the 1930s through the 1970s, Chinese American owned supermarkets rose to prominence and phenomenal success in Northern California only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee’s study of this trajectory is an insider’s view of a fascinating era in Asian American immigration and entrepreneurship.