Tourism

Tourism
Author: Argentina
Publisher:
Total Pages: 16
Release: 1998
Genre: Argentina
ISBN:

Tourism

Tourism
Author: Mexico
Publisher:
Total Pages: 20
Release: 1998
Genre: Tourism
ISBN:

Corporate Entrepreneurship and Innovation in Tourism and Hospitality

Corporate Entrepreneurship and Innovation in Tourism and Hospitality
Author: Teresa Aguiar-Quintana
Publisher: Taylor & Francis
Total Pages: 349
Release: 2024-05-13
Genre: Business & Economics
ISBN: 1040003990

The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Author: Santos, José Duarte
Publisher: IGI Global
Total Pages: 283
Release: 2019-08-30
Genre: Business & Economics
ISBN: 1522597859

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage

Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage
Author: Álvarez-García, José
Publisher: IGI Global
Total Pages: 485
Release: 2018-08-31
Genre: Business & Economics
ISBN: 1522557318

Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it. The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.

Multilevel Approach to Competitiveness in the Global Tourism Industry

Multilevel Approach to Competitiveness in the Global Tourism Industry
Author: Teixeira, Sérgio Jesus
Publisher: IGI Global
Total Pages: 393
Release: 2019-10-25
Genre: Business & Economics
ISBN: 1799803678

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Tourism and Responsibility

Tourism and Responsibility
Author: Martin Mowforth
Publisher: Routledge
Total Pages: 256
Release: 2007-10-18
Genre: Science
ISBN: 1134097891

This book discusses the responsibility, or otherwise, of tourism activities in Latin America and the Caribbean. It considers issues such as the reduction of poverty through tourism and the conflict between increasing volumes of air travel spent in our continuing search for pleasure and the resulting contribution to global warming. The authors believe that tourism can only be adequately assessed through a consideration of how it fits into the structure of power. It is also argued that tourism cannot be analyzed without a consideration of its impacts on and links with development. This relationship between tourism, responsibility, power and development is explored in chapters covering both the macro and the micro level of responsibility. The authors look at methods of practising tourism responsibly or irresponsibly at the personal, company, national and international levels. The questions and dilemmas of "placing" responsibility in the tourism industry are examined throughout. Widely illustrating all these themes and issues with examples and case studies from throughout the sub-continent, this book will be of importance to students and academics and to the work of practitioners of development and tourism-related projects run by both governmental and non-governmental aid and development agencies.

Handbook of Research on Cultural Tourism and Sustainability

Handbook of Research on Cultural Tourism and Sustainability
Author: Ribeiro de Almeida, Claudia
Publisher: IGI Global
Total Pages: 482
Release: 2022-04-22
Genre: Business & Economics
ISBN: 1799892182

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Creating Heritage for Tourism

Creating Heritage for Tourism
Author: Catherine Palmer
Publisher: Routledge
Total Pages: 457
Release: 2018-07-27
Genre: Business & Economics
ISBN: 1351331868

What does ‘heritage’ mean in the twenty-first century? Traditional ideas of heritage involve places where objects, landscapes, people and ideas are venerated and reproduced over time as an inheritance for future generations. To speak of heritage is to speak of a relationship between the past, the present and the future. However, it is a past recreated for economic gain, hence sectors such as culinary tourism, ecotourism, cultural tourism and film tourism have employed the heritage label to attract visitors. This interdisciplinary book furthers understanding on how heritage is socially constructed, interpreted and experienced within different geographic and cultural contexts, in both Western and non-Western settings. Subjects discussed include Welsh linguistic heritage, tango, mushroom tourism, Turkish coffee, literary tourism and the techniques employed to construct tourist accommodation. By focusing upon heritage creation in the context of tourism, the book moves beyond traditional debates about ‘authentic heritage’ to focus on how something becomes heritage for use in the present. This timely volume will be of interest to students and researchers in tourism, heritage studies, geography, museum studies and cultural studies.