Project Marketing
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| Author | : Milind Trivikram Phadtare |
| Publisher | : Taylor & Francis |
| Total Pages | : 93 |
| Release | : 2022-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1000828085 |
This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
| Author | : Derek Miles |
| Publisher | : International Labour Organization |
| Total Pages | : 164 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9789221087458 |
| Author | : Hedley Smyth |
| Publisher | : Routledge |
| Total Pages | : 337 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1134506333 |
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
| Author | : Olivier Mesly |
| Publisher | : CRC Press |
| Total Pages | : 277 |
| Release | : 2020-01-24 |
| Genre | : Business & Economics |
| ISBN | : 1351987534 |
Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
| Author | : Bernard Cova |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 2002-04-26 |
| Genre | : Business & Economics |
| ISBN | : |
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
| Author | : Shankar Sankaran |
| Publisher | : Cambridge University Press |
| Total Pages | : 944 |
| Release | : 2017-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1108293689 |
In recent years, organizational project management (OPM) has emerged as a field focused on how project, program and portfolio management practices strategically help firms realize organizational goals. There is a compelling need to address the totality of project-related work at the organizational level, providing a view of organizations as a network of projects to be coordinated among themselves, integrated by the more permanent organization, and to move away from a focus on individual projects. This comprehensive volume provides views from a wide range of international scholars researching OPM at a cross-disciplinary level. It covers concepts, theories and practices from disciplines allied to management, such as strategic management, organization sciences and behavioural science. It will be a valuable read for scholars and practitioners alike, who are looking to enrich their understanding of OPM and further investigate this new phenomenon.
| Author | : MILIND T. PHADTARE |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 297 |
| Release | : 2014-07-30 |
| Genre | : Business & Economics |
| ISBN | : 8120350057 |
The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.
| Author | : Roland Gareis |
| Publisher | : Taylor & Francis |
| Total Pages | : 612 |
| Release | : 2018-06-22 |
| Genre | : Business & Economics |
| ISBN | : 0429797087 |
This book gives managers an integrative approach to project, program, and change management. It describes the differences between change in projects versus programs with case studies in both areas and the different life cycles. While the project and change comprise much of the book, it is up to date with its emphasis on agile, scrum, and benefits. The book also describes methods to both initiate and manage a change and what must be done for success and business value.
| Author | : John E. Triantis |
| Publisher | : CRC Press |
| Total Pages | : 341 |
| Release | : 2021-06-28 |
| Genre | : Business & Economics |
| ISBN | : 100040689X |
For many organizations, the way in which processes and projects are selected and executed is a fundamental factor in how well they can prosper in today’s marketplace. By improving efficiency, driving productivity and reducing costs, organizations can increase throughput, improve service and bring new products to market faster. The aim of this book is to show how to assess chances of project success at the idea stage in order to direct resources to promising projects and conserve resources. In doing that, it presents effective project execution processes, practices, and experiences that help to select the right projects and do them right. This is a mindset changing book from project speed and cost cutting to discipline, execution excellence, and competitive advantage. It is about effective business development using a practical approach to select the right projects and do them successfully. It describes how to evaluate and predict the likelihood of project success at the idea stage before resources are expended to develop projects. Each chapter describes how to evaluate planned project development and implementation, rate its performance, and identify gaps to be filled to achieve project execution excellence. The book is designed to guide the assessment of each project stage to uncover areas in need of improvement with focus on prediction of project success. Hence, each chapter stands on its own and assesses key elements of project stages to determine how well they are executed. The journey of project execution described is based on predicting project success at the idea stage and begins with understanding differences in large project requirements and their effects on the way they should be done. The evaluation of the idea’s origin and reasons for pursuing a project is done with help from an experienced facilitator/moderator. The reason for it is that this individual is engaged to assess likelihood of success from an external, independent, critical, and objective perspective before the project begins.
| Author | : Gerold Patzak |
| Publisher | : Linde Verlag GmbH |
| Total Pages | : 509 |
| Release | : 2012-07-02 |
| Genre | : Law |
| ISBN | : 3709402891 |
Modern project management is increasingly important, as it is very well suited for fulfilling today’s demands on companies, especially regarding the efficient cooperation of individuals, as well as the development of a goal- and solution-oriented approach. A project can be understood as a temporary company, since all essential enterprise management functions must be performed in projects as well. The project management approach applied in the present book is a holistic management concept. In addition to project planning and control, it also covers the topics of teamwork, communication, and the organizational integration of projects into companies. This book provides a guideline for performing individual projects, for professionally selecting projects that are vital for company success (project portfolio, program), for improving project management quality, and for consequently focusing company work on the current environmental requirements (project-oriented company). Additionally, numerous practical examples and case-studies of different project types illustrate the implementation of the presented methods. Further relevant aspects of today’s project management approaches, such as projects as business cases, procurement and contract design, virtual teamwork, project management career paths, agile project management, or Stage-Gate approaches are integrated into the actual edition. This book contributes to the further development of project management knowledge, and to the establishment of a professional project manager profile. Requirements on competencies and qualifications of project managers are integrated according to the international IPMA and PMI standards.
