Professional Search Engine Optimization With Aspnet A Developers Guide To Seo
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| Author | : Cristian Darie |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2007-09-04 |
| Genre | : Computers |
| ISBN | : 0470131470 |
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
| Author | : Cristian Darie |
| Publisher | : John Wiley & Sons |
| Total Pages | : 387 |
| Release | : 2007-04-18 |
| Genre | : Computers |
| ISBN | : 0470168900 |
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
| Author | : Karli Watson |
| Publisher | : Apress |
| Total Pages | : 716 |
| Release | : 2009-04-30 |
| Genre | : Computers |
| ISBN | : 1430210737 |
Teaching readers how to best use the free development tools offered by Microsoft to build an online product catalog, this guide offers an intimate understanding of every piece of code they write, enabling them to build their own flexible Web sites with ASP.NET 3.5.
| Author | : Lon Safko |
| Publisher | : John Wiley & Sons |
| Total Pages | : 794 |
| Release | : 2010-10-01 |
| Genre | : Business & Economics |
| ISBN | : 0470912685 |
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
| Author | : Bill Evjen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 1864 |
| Release | : 2011-01-07 |
| Genre | : Computers |
| ISBN | : 1118058682 |
Professional ASP.NET 3.5 SP1 In C# and VB ASP.NET 3.5 brings the power of Visual Studio 2008 along with the multitude of language improvements in C# 2008 and Visual Basic 2008 as well as powerful new technology called LINQ, together with the ASP.NET 2.0 Framework you already know and love. Packed with valuable coverage of ASP.NET 3.5 SP1, this essential resource offers both C# and VB examples throughout the book, and shares new and updated content on the ADO.NET Entity Framework, ADO.NET Dynamic Data, and ADO.NET Data Services. While ASP.NET 3.5 boasts server controls like the ListView and the incredibly flexible GridView, it also includes advancements in AJAX technology combined with JavaScript debugging features in Visual Studio 2008. With this book, a stellar author team covers the new controls in the AJAX toolbox, the back button history, and script combining, and they also examine the new capabilities of WCF including changes to DataContractSerializer. In addition, the accompanying CD-ROM features the entire book in PDF format. What you will learn from this book The concepts underlying the server control and its pivotal role in ASP.NET development How to create templated ASP.NET pages using the master page feature How to work with data from enterprise databases including SQL Server Ways to debug, package, and deploy ASP.NET applications, monitor their health and performance, and handle errors How to retrieve, update, and delete data quickly and logically using LINQ with side-by-side examples comparing LINQ to existing techniques Ways to localize your web site in multiple languages for a world-wide audience Methods for adding AJAX capabilities to your ASP.NET applications The many benefits of the new data access additions Ways to use and extend the Provider Model for accessing data stores, processes, and more What freeware tools you need in Scott Hanselman's ASP.NET Ultimate Developer Tools appendix Who this book is for This book is for programmers and developers who are looking to make the transition to ASP.NET 3.5 SP1 with Visual Studio 2008 and either C# 3.0 (2008) or Visual Basic 9 (2008). CD-ROM includes the full book in PDF format and a selection of 7 Wrox Blox mini e-books including: Internet Explorer 8 and Its Impact on Your ASP.NET Web Sites Jumping from ASP.NET to Silverlight 2 Leverage LINQ in ASP.NET 3.5 Projects Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : Imar Spaanjaars |
| Publisher | : John Wiley & Sons |
| Total Pages | : 840 |
| Release | : 2010-07-23 |
| Genre | : Computers |
| ISBN | : 0470881623 |
The definitive programming guide to ASP.NET, by popular author and Microsoft MVP Imar Spaanjaars Updated for ASP.NET 4, this introductory book retains its helpful examples and step-by-step format from the previous version and keeps the style of offering code examples written in both C# and Visual Basic. Beloved author and Microsoft ASP.NET MVP walks you through ASP.NET, Microsoft's technology for building dynamically generated Web pages from database content. You'll discover many improvements that ASP.NET 4 offers over the previous version, such as the ASP.NET MVC framework, Ajax improvements, jQuery support, and more. You'll gradually build a Web site example that takes you through the processes of building basic ASP.NET Web pages, adding features with pre-built server controls, designing consistent pages, displaying data, and more. Popular author and Microsoft ASP.NET MVP Imar Spaanjaars updates you on the latest updates to ASP.NET 4, Microsoft's technology for building dynamic Web pages from database content Shows you how the 4 version differs from ASP.NET 3.5 and reviews its new features, including the ASP.NET MVC framework, various Ajax improvements, jQuery support, and more Spaanjaars's distinct writing style puts you at ease with learning ASP.NET 4.
| Author | : Imar Spaanjaars |
| Publisher | : John Wiley & Sons |
| Total Pages | : 873 |
| Release | : 2014-03-06 |
| Genre | : Computers |
| ISBN | : 1118846966 |
Build your ASP.NET 4.5.1 skills with real-world instruction In this comprehensive guide to getting started with ASP.NET 4.5.1, best-selling author Imar Spaanjaars provides a firm foundation for coders new to ASP.NET and key insights for those not yet familiar with the important updates in the 4.5.1 release. Readers learn how to build full-featured ASP.NET websites using Visual Studio Express 2013 for Web, Microsoft’s free development tool for ASP.NET web applications. Beginning ASP.NET 4.5.1 guides you through the process of creating a fully functional, database-driven website, from creation of the most basic site structure all the way down to the successful deployment of the website to a production environment. Beginning ASP.NET 4.5.1: in C# and VB: Explains how to get started with ASP.NET 4.5.1, including an introduction to Microsoft’s Visual Studio Express 2013 for Web Features helpful examples for designing websites with CSS and HTML and how to overcome common formatting problems Shares techniques for managing server controls in ASP.NET, including standard controls, HTML controls, and data controls Provides real-world tips for creating consistent page layouts throughout your websites Covers practical functionality issues like validating user input, sending e-mail from your website, and processing data at the server Details what the ASP.NET state engine is and why it is important Shows how to access and modify data in a SQL Server database Includes coverage of jQuery, LINQ, and the Entity Framework Explores measures to take for optimal security
| Author | : John I Jerkovic |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 498 |
| Release | : 2009-11-09 |
| Genre | : Computers |
| ISBN | : 1449383076 |
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition
| Author | : John West |
| Publisher | : John Wiley & Sons |
| Total Pages | : 553 |
| Release | : 2012-05-29 |
| Genre | : Computers |
| ISBN | : 047093901X |
Professional Sitecore Development offers comprehensive information for programmers learning the CMS and experienced Sitecore developers alike. This guidance can help your organization minimize implementation cost and time to web, increasing revenue while decreasing IT costs. With this book, you will learn how to implement solutions with Sitecore, how the Sitecore architecture enhances the ASP.NET development process, how to use Sitecore’s extensive Application Programming Interfaces, and how to deploy the website. Professional Sitecore Development provides coverage on a range of topics including: • Installing and configuring Sitecore • Implementing an information architecture and transforming content into web pages • Using the Sitecore security infrastructure, managing errors, and testing automatically • Managing Sitecore projects, optimizing performance, and scaling Sitecore solutions • Tips, tricks, and best practices for working with the CMS • Extending Sitecore and integrating external systems, including coverage of configuration, events, pipelines, and Sitecore’s user interface technology If you're looking for a solution for web content management, then Sitecore is your answer and this book will get you started using this valuable software today.
| Author | : James Chambers |
| Publisher | : Microsoft Press |
| Total Pages | : 1008 |
| Release | : 2016-11-29 |
| Genre | : Computers |
| ISBN | : 1509304096 |
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Through four complete sprints, this book takes you through every step needed to build brand new cross-platform web apps with ASP.NET Core, and make them available on the Internet. You won't just master Microsoft's revolutionary open source ASP.NET Core technology: you'll learn how to integrate the immense power of MVC, Docker, Azure Web Apps, Visual Studio and Visual Studio Code, C#, JavaScript, TypeScript, and Entity Framework. Working through the authors' carefully designed sprints, you'll start with a blank canvas, move through software architecture and design, adjusting to user feedback, recovering from mistakes, builds, testing, deployment, maintenance, refactoring, and more. Along the way, you'll learn techniques for delivering state-of-the-art software to users more rapidly and repeatably than ever before.
