Production Management Sbpd Publications
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| Author | : |
| Publisher | : SBPD Publications |
| Total Pages | : 298 |
| Release | : 2021-12-22 |
| Genre | : Business & Economics |
| ISBN | : |
1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control.
| Author | : Dr. F. C. Sharma |
| Publisher | : sbpd publications |
| Total Pages | : 298 |
| Release | : 2020-12-12 |
| Genre | : Business & Economics |
| ISBN | : 935167116X |
It is a great pleasure in presenting ‘Production Management’ as a Text Book for B. Com. classes. The Book has been written strictly in accordanceCONTENT 1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control. with the latest syllabus of different universities.
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 330 |
| Release | : 2021-12-22 |
| Genre | : Business & Economics |
| ISBN | : |
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 180 |
| Release | : 2021-12-22 |
| Genre | : Antiques & Collectibles |
| ISBN | : |
1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 272 |
| Release | : 2022-05-10 |
| Genre | : Business & Economics |
| ISBN | : |
1.Financial Management : Nature, Scope and Objectives, 2. Cost of Capital and Financing Decision, 3. Capital Budgeting, 4. Capital Structure : Theories and Determinants, 5.Operating and Financial Leverage 6. Dividend Policy and Models, 7. Management of Working Capital.
| Author | : Sanjay Gupta, |
| Publisher | : SBPD Publications |
| Total Pages | : 386 |
| Release | : 2022-05-10 |
| Genre | : Business & Economics |
| ISBN | : |
1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,
| Author | : O. P. Gupta |
| Publisher | : SBPD Publications |
| Total Pages | : 311 |
| Release | : 2022-02-15 |
| Genre | : Business & Economics |
| ISBN | : |
1. Foundations of Indian Business, 2. Liberalisation and Globalisation, 3. Innovation, Skill Development and Make-in-India Movement, 4. Social Responsibility and Ethics, 5. Emerging Opportunities in Business, 6. Forms of Business Organisations : Sole Proprietorship or Sole Trade, 7. Joint Hindu Family Business, 8. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 9. Co-operative Societies, 10. Company/Joint Stock Company, 11. Choice of Form of Business Organisations and Starting a Business, 12. Public Sector Enterprises, 13. Forms of Public Sector Enterprises, 14. Global Enterprises (Multinational Companies) and Public Private Partnership, 15. International Business, 16. The Process of Management, 17. Planning, 18. Decision-Making, 19. Organizing, 20. Departmentation, 21. Delegation and Decentralisation of Authority, 22. Leadership, 23. Motivation, 24. Communication, 25. Control, 26. Marketing Management, 27. Financial Management, 28. Human Resource Management and Human Relations.
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 357 |
| Release | : 2021-11-19 |
| Genre | : Business & Economics |
| ISBN | : |
1. Introduction to Human Resource Management, 2. Human Resource Development, 3. The Organising Function of Human Resource Management, 4. Human Resource Policies, Procedures and Programmes, 5. Strategic Human Resource Management, 6. Strategic Control, 7. Productivity and Improvement, 8. Job Analysis and Work Measurement, 9. Job Design and Ergonomics, 10. Human Resource Planning, 11. Recruitment, 12. Selection, 13. Career Planning and Development, 14. Employee Training, 15. Performance Appraisal, 16. Mobility-Transfers, Promotions and Separations, 17. Employee Compensation, 18. Job Evaluation, 19. Legislative Measures for Employee’s Compensation, 20. Employee Discipline, 21. Grievance Handling, 20. Trade Unions.
| Author | : Dr. F. C. Sharma, Dr. R. S. Kulshrestha |
| Publisher | : RAJEEV BANSAL |
| Total Pages | : 296 |
| Release | : 2021-05-31 |
| Genre | : Business & Economics |
| ISBN | : |
1. Introduction to Financial Management, 2. Organisation and Functions of Financial Management, 3. Capital Structure : Concept and Theories, 4. Operating and Financial Leverages, 5. Capital Budgeting, 6. Dividend Policy, Investment Management 1. Security and Investment : A General Introduction, 2. Portfolio Management, 3. Investment Environment and Organisation/Media, 4. The Investment Process and Outlets, 5. Credit Rating, 6. Risk and Return—Concept and Analysis, 7. The Making of Portfolio, 8. Portfolio Analysis and Diversification, 9. Portfolio—Markowitz Model, 10. Fundamental Analysis, 11. Technical Analysis, 12. Indian Stock Market-I (Primary Market), 13. Indian Stock Market-II (Secondary Market), 14. Regulation of Indian Stock Exchanges, 15. National Stock Exchanges (NSE), 16. The Securities and Exchange Board of India (SEBI).
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 254 |
| Release | : 2021-12-22 |
| Genre | : Business & Economics |
| ISBN | : |
1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.
