International Business

International Business
Author: S. Tamer Cavusgil
Publisher: Pearson Australia
Total Pages: 657
Release: 2014-08-01
Genre: Business & Economics
ISBN: 1486011381

The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.

The Past, Present and Future of International Business and Management

The Past, Present and Future of International Business and Management
Author: Timothy Devinney
Publisher: Emerald Group Publishing
Total Pages: 668
Release: 2010-07-27
Genre: Business & Economics
ISBN: 0857240854

A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological toolkit.

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Author: Kenneth D. Bahn
Publisher: Springer
Total Pages: 556
Release: 2015-05-08
Genre: Business & Economics
ISBN: 3319170465

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Author: Harlan E. Spotts
Publisher: Springer
Total Pages: 524
Release: 2014-11-05
Genre: Business & Economics
ISBN: 3319118854

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

International Business: The New Realities

International Business: The New Realities
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Education AU
Total Pages: 679
Release: 2011-12-12
Genre: Business & Economics
ISBN: 1486006779

Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.

Conducting Market Research for International Business

Conducting Market Research for International Business
Author: S. Tamer Cavusgil
Publisher: Business Expert Press
Total Pages: 130
Release: 2009-03-01
Genre: Business & Economics
ISBN: 1606490265

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Institutional Theory in International Business

Institutional Theory in International Business
Author: Laszlo Tihanyi
Publisher: Emerald Group Publishing
Total Pages: 498
Release: 2012-06-04
Genre: Business & Economics
ISBN: 1780529090

Part of "Advances in International Management" series, this title presents contemporary research by leading and emerging scholars working on institutional theory. It also presents theoretical frameworks of institutions and proposes interesting ideas that provide the foundation for doctoral dissertations and research projects.