Primer Of Public Relations Research Second Edition
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Author | : Don W. Stacks |
Publisher | : Guilford Press |
Total Pages | : 384 |
Release | : 2010-07-13 |
Genre | : Business & Economics |
ISBN | : 1606239155 |
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Author | : Don W. Stacks |
Publisher | : Guilford Publications |
Total Pages | : 417 |
Release | : 2016-11-23 |
Genre | : Business & Economics |
ISBN | : 146252270X |
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author | : Doug Newsom |
Publisher | : |
Total Pages | : 436 |
Release | : 2004 |
Genre | : Public relations |
ISBN | : 9780534563301 |
Author | : Tom Kelleher |
Publisher | : |
Total Pages | : 456 |
Release | : 2020-01-15 |
Genre | : |
ISBN | : 9780199029914 |
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author | : Carolyn Mae Kim |
Publisher | : Taylor & Francis |
Total Pages | : 227 |
Release | : 2020-12-29 |
Genre | : Business & Economics |
ISBN | : 1000290603 |
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author | : James H. Svara |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 273 |
Release | : 2014-02-07 |
Genre | : Education |
ISBN | : 1449619029 |
This concise text is a reader friendly primer to the fundamentals of administrative responsibility and ethics. Your students will come away with a clear understanding of why ethics are important to administrators in governmental and non-profit organizations, and how these administrators can relate their own personal values to the norms of the public sector. Since the publication of the first edition of The Ethics Primer, there has been significant change in the climate of public affairs that impacts the discussion of ethics for those who serve the public in governmental and nonprofit organizations. The new edition reflects those changes in three major areas: • Ethics in an era of increasing tension between political leaders and administrators over the role and size of government. • Ethical choices in making fiscal cuts or imposing new taxes in the face of the greatest economic crisis since the Depression. • Ethical challenges to established practices in public organizations. The Second Edition also offers thoroughly updated data and sources throughout, as well as examples that incorporate new research and new developments in government and politics. The Second Edition of The Ethics Primer for Public Administrators in Government and Nonprofit Organizations: • Introduces readers to the fundamentals of administrative responsibility and provides comprehensive coverage of the important elements of ethics. • Features an accessible and interactive approach to maximize understanding of the subject. • Includes information on the nature of public service and the ethical expectations of public administrators, as well factors that may lead to unethical behavior. • Written from a political perspective, the book addresses questions that are highly salient to persons working in government and nonprofits. • Offers helpful ways to link ethics and management in order to strengthen the ethical climate in a public organization.
Author | : Ronald D. Smith |
Publisher | : Routledge |
Total Pages | : 492 |
Release | : 2007-07-10 |
Genre | : Business & Economics |
ISBN | : 1135634424 |
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : W. Timothy Coombs |
Publisher | : John Wiley & Sons |
Total Pages | : 154 |
Release | : 2013-07-08 |
Genre | : Business & Economics |
ISBN | : 1118554043 |
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Author | : Christine Daymon |
Publisher | : Routledge |
Total Pages | : 306 |
Release | : 2005-06-29 |
Genre | : Business & Economics |
ISBN | : 1134596081 |
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author | : Gini Dietrich |
Publisher | : Pearson Education |
Total Pages | : 165 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.