Presense Speaks On Communication Journalism And Perception Management
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| Author | : Prime Point Srinivasan |
| Publisher | : Prime Point Foundation |
| Total Pages | : 318 |
| Release | : 2021-10-01 |
| Genre | : Business & Economics |
| ISBN | : |
This is a Digest of articles published in the eMagazine PreSense over a period of 10 years. In this book, more than 165 articles are presented. They cover the various aspects of communication tools, internet and social media communication, media management, drafting of press releases, perceptiuon management, image audit, brand management, crisis communication, etc.
| Author | : Sherwyn Morreale |
| Publisher | : Frontiers Media SA |
| Total Pages | : 166 |
| Release | : 2024-05-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 2832549136 |
The coronavirus pandemic mandated unexpected 'instant transitions' to remote learning and accelerated student demand for online courses. As a result, colleges and universities in the U.S. and around the world began and have continued to expand their online courses and degree programs. The online learning industry is projected to pass $370 billion by 2026 and one third of post-secondary school administrators indicate they will continue to offer both remote and online course options even after their campuses completely resume offering in-person, face-to-face courses. Students have demonstrated there is an increased demand for online courses as well. A national survey of 1,413 students, registered at U.S. higher education institutions in fall 2020 and spring 2021, said their experiences with learning remotely during the pandemic left them with a positive attitude toward online and hybrid courses. This increased interest calls attention to the need for more scholarly examination of online teaching and learning.
| Author | : Rudolf Beger |
| Publisher | : Springer |
| Total Pages | : 687 |
| Release | : 2018-06-22 |
| Genre | : Business & Economics |
| ISBN | : 9811304025 |
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
| Author | : Robert Johnson |
| Publisher | : Constitutions of the Countries |
| Total Pages | : 494 |
| Release | : 2015 |
| Genre | : Political Science |
| ISBN | : 0198725019 |
Annotation Written by leading scholars and practitioners, this book explores the specifics of what happens at the end of military intervention. It draws upon on a wide range of post-1945 examples from a variety of regions and periods, providing a foundational source on what forms a crucial element of past and present interventions.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 362 |
| Release | : 2014-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1466661836 |
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
| Author | : Sarah Maltby |
| Publisher | : Routledge |
| Total Pages | : 162 |
| Release | : 2013-02-28 |
| Genre | : Social Science |
| ISBN | : 1136335560 |
This book examines the practices of actors involved in the media reportage of war, and the ways in which these practices may influence the conduct of modern military operations. War is a complex phenomenon which raises numerous questions about the organization of society that continue to challenge all those involved in its study. Increasingly, this includes the need to engage theoretically and empirically with the progressive collapse between the ways in which wars are conducted and the manner in which they are reported in the media. Drawing on the work of Erving Goffman, Military Media Management offers a distinctly new approach to our appreciation of the dynamic relationship between war and media; one that is fundamentally a product of social relations between those engaged in reporting war, and those conducting war campaigns. By exploring how and why the military manage information in particular ways, the text succeeds in providing a framework through which wider sociological investigation of this relationship can be understood. This book will be of much interest to students of military and security studies, media studies, war and conflict studies and IR in general.
| Author | : Mark Durkin |
| Publisher | : Taylor & Francis |
| Total Pages | : 167 |
| Release | : 2018-02-05 |
| Genre | : Business & Economics |
| ISBN | : 1317217659 |
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
| Author | : Kathleen M. Cumiskey |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2013-08-29 |
| Genre | : Computers |
| ISBN | : 1136746528 |
As an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.
| Author | : Piera Centobelli |
| Publisher | : Academic Conferences and publishing limited |
| Total Pages | : 757 |
| Release | : 2022-09-01 |
| Genre | : Business & Economics |
| ISBN | : 1914587456 |
| Author | : Silvius, Gilbert |
| Publisher | : IGI Global |
| Total Pages | : 366 |
| Release | : 2016-02-02 |
| Genre | : Business & Economics |
| ISBN | : 1466698683 |
The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.
