The Network Challenge (Chapter 21)

The Network Challenge (Chapter 21)
Author: Franklin Allen
Publisher: Pearson Education
Total Pages: 40
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015518

Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.

The Network Challenge (Chapter 5)

The Network Challenge (Chapter 5)
Author: Dawn Iacobucci
Publisher: Pearson Education
Total Pages: 41
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015348

This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.

The Network Challenge (Chapter 14)

The Network Challenge (Chapter 14)
Author: Christophe Van den Bulte
Publisher: Pearson Education
Total Pages: 38
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015097

Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.

The Network Challenge (Chapter 22)

The Network Challenge (Chapter 22)
Author: Howard Kunreuther
Publisher: Pearson Education
Total Pages: 37
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015526

Networks increase interdependencies, which creates challenges for managing risks. This is especially apparent in areas such as security and enterprise risk management, where the actions of a single player in an interconnected network can wreak havoc on everyone in the network. The network, in this case, is only as strong as its weakest link. There are related problems in encouraging investments for prevention and protection, because the expected payoffs from such measures by one player are affected by the actions of other players in the network. This chapter examines the challenges of interdependent security (IDS) and strategies for addressing these, including coordination with broader networks such as industry organizations and government.

The Network Challenge (Chapter 10)

The Network Challenge (Chapter 10)
Author: Manuel E. Sosa
Publisher: Pearson Education
Total Pages: 45
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015399

Complex products, such as airplanes and automobiles, are designed by networks of design teams working on different components, often across organizations. The challenge in managing these networks is to decompose the project into manageable pieces but then coordinate the entire network to produce the best overall design. In this chapter, Manuel Sosa offers insights on this challenge. He examines the design structure matrix (DSM) as a project management tool for planning complex development efforts and discusses the engineering and managerial implications of considering complex products as networks of interconnected subsystems and components. In particular, he considers the impact of modularity on interactions among subcomponents. Finally, he examines organizational communications, overlaying product interfaces with communications interfaces of development teams to understand where communication links may be missing or unnecessary. The discussion offers insights on any complex design and coordination challenge, where networks of individuals or teams work together to contribute to a larger whole.

The Network Challenge (Chapter 18)

The Network Challenge (Chapter 18)
Author: Eric K. Clemons
Publisher: Pearson Education
Total Pages: 26
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015135

The instant messaging generation, wired and integrated into broad, flat networks almost from birth, will not function as their predecessors did when injected into the social networks that form their professional organizations. IM’ers are creating their own network styles and content, as well as their own informal, back-channel networks, different from those of their more senior coworkers, and more compatible with their personal styles and loyalties. If their adoption of workplace communications norms indeed differs from that of their predecessors, how will these individuals function differently as employees, and how will organizations need to adapt their training, their managerial styles, and their expectations of employees’ motivations, performance, and loyalty to incorporate these new employees? After reviewing the literature on social networks, the authors explore a few prominent and visible trends that affect employers and employees: (1) changing communications technologies and their implication for social organization; (2) changing perception of fact, technique, and reality, and implications for authority and decision styles; and (3) outsourcing, downsizing, and the erosion of organizational loyalty. They then offer qualitative impressions, as well as insights from an online survey (of 80 respondents), and explore implications for managers and organizations.

The Network Challenge (Chapter 3)

The Network Challenge (Chapter 3)
Author: Alan M. Kantrow
Publisher: Pearson Education
Total Pages: 32
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015313

Human knowledge and traditions can persist long after their relevance disappears, particularly in an environment of rapid change. Organizational routines often continue in force long after memory of their purpose has been lost. But memory is rarely lost entirely. It usually lingers, in distributed fragments, in an organization’s social networks and can, when needed, be reassembled. This chapter examines the role of such networks in the process of memory loss and recovery.

The Network Challenge (Chapter 20)

The Network Challenge (Chapter 20)
Author: Prashant Kale
Publisher: Pearson Education
Total Pages: 32
Release: 2009-05-19
Genre: Business & Economics
ISBN: 013701550X

In an environment of rapid and discontinuous change, managers have turned to alliances to access the resources they need. But research on alliances shows that more than half fail, demonstrating the difficulty of managing these relationships. Based on their extensive research on alliances, the authors explore the relational capabilities needed for building and managing successful alliances. Using the case of Royal Philips, they explore the role of strategy, structure, systems, people, and culture in alliance success. They also discuss the need for ongoing adaptation and renewal of relational capabilities as the business and its environment change.

The Network Challenge (Chapter 12)

The Network Challenge (Chapter 12)
Author: Colin Crook
Publisher: Pearson Education
Total Pages: 40
Release: 2009-05-19
Genre: Business & Economics
ISBN: 0137015062

Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.