Advertising Management : Theory & Practice
Author | : Dr. Mahendra Kumar Padhy |
Publisher | : Laxmi Publications |
Total Pages | : 275 |
Release | : 2011-06 |
Genre | : |
ISBN | : 938085689X |
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Author | : Dr. Mahendra Kumar Padhy |
Publisher | : Laxmi Publications |
Total Pages | : 275 |
Release | : 2011-06 |
Genre | : |
ISBN | : 938085689X |
Author | : Library of Congress. Copyright Office |
Publisher | : Copyright Office, Library of Congress |
Total Pages | : 2006 |
Release | : 1961 |
Genre | : Copyright |
ISBN | : |
Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)
Author | : Library of Congress. Copyright Office |
Publisher | : |
Total Pages | : 1300 |
Release | : 1964 |
Genre | : American literature |
ISBN | : |
Author | : Albert Wesley Frey |
Publisher | : |
Total Pages | : 620 |
Release | : 1961 |
Genre | : Advertising |
ISBN | : |
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Mark Tarallo |
Publisher | : CRC Press |
Total Pages | : 272 |
Release | : 2021-08-06 |
Genre | : Business & Economics |
ISBN | : 1000412113 |
In one modest-sized volume, this book offers three valuable sets of knowledge. First, it provides best practice guidance on virtually every large-scale task a modern manager may be involved in—from recruiting and hiring to onboarding and leading teams, and from employee engagement and retention to performance management and working with difficult employees. Second, it explains the essential concepts and practice of a range of effective leadership styles—including (but not limited to) servant leadership, crisis leadership, change agent leadership, and diversity and inclusion leadership. Third, it offers brief case studies from select CISOs and CSOs on how these management and leadership principles and practices play out in real-life workplace situations. The best practice essentials provided throughout this volume will empower aspiring leaders and also enable experienced managers to take their leadership to the next level. Many if not most CISOs and other leaders have had very little, if any, formal training in management and leadership. The select few that have such training usually obtained it through academic courses that take a theoretical, broad brush approach. In contrast, this book provides much actionable guidance in the nitty-gritty tasks that managers must do every day. Lack of management practical knowledge puts CISOs and CSOs at a disadvantage vis-a-vis other executives in the C-suite. They risk being pigeonholed as “security cops” rather than respected business leaders. Many articles on these subjects published in the press are too incomplete and filled with bad information. And combing through the few high-quality sources that are out there, such as Harvard Business Publishing, can take hundreds of dollars in magazine subscription and book purchase fees and weeks or months of reading time. This book puts all the essential information into your hands through a series of concise chapters authored by an award-winning writer.
Author | : Library of Congress. Copyright Office |
Publisher | : |
Total Pages | : 506 |
Release | : 1967 |
Genre | : Copyright |
ISBN | : |
Author | : Rudani R.B. |
Publisher | : S. Chand Publishing |
Total Pages | : 441 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 8121931681 |
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author | : Library of Congress. Copyright Office |
Publisher | : |
Total Pages | : 750 |
Release | : 1974 |
Genre | : American drama |
ISBN | : |
Author | : Frank Walter Raffety |
Publisher | : |
Total Pages | : 280 |
Release | : 1912 |
Genre | : Business |
ISBN | : |