The Power of Positive Thinking in Business

The Power of Positive Thinking in Business
Author: Scott W. Ventrella
Publisher: Simon and Schuster
Total Pages: 234
Release: 2001-06-24
Genre: Business & Economics
ISBN: 0743217314

One of the most powerful forces in business today is the positive psychology movement -- overcoming self-defeating attitudes and developing our talents and positive traits. Much of the new thinking, in fact, stems directly from the concepts in Norman Vincent Peale's great classic bestseller, The Power of Positive Thinking, which has been translated into forty-two languages and has sold over 22 million copies. Now, after years of extensive research and field testing, working in cooperation with the Peale Center and major corporations nationwide, Scott Ventrella has adapted those concepts into a systematic program for people in business to achieve greater levels of personal and professional performance. The Power of Positive Thinking in Business provides a practical way for each of us to develop and actually strengthen the ten traits of a positive thinker. Inevitably, our performance rises to new levels when we learn how to overcome negative attitudinal barriers such as fear, lack of self-confidence, and low self-esteem, and instead develop the traits that characterize a positive thinker: optimism, enthusiasm, belief, integrity, courage, confidence, determination, patience, calmness, and focus. The Power of Positive Thinking in Business encourages us to concentrate on objective, rational thinking instead of self-limiting beliefs and negative self-talk. The result is an increased ability to deal effectively with tough situations and difficult people, in both business environments and personal lives. Together, rational thinking and the ten traits of a positive thinker can turn defeatist behavior into productive actions that will overcome the toughest of challenges with powerful, positive results. Best of all, these practical yet powerful concepts are applicable to businesspeople at all levels, disciplines, and functions within an organization, and have been adapted to appeal to people of all faiths.

The Marketing Power of Emotion

The Marketing Power of Emotion
Author: John O'Shaughnessy
Publisher:
Total Pages: 283
Release: 2003
Genre: Business & Economics
ISBN: 0195150562

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Green Marketing as a Positive Driver Toward Business Sustainability

Green Marketing as a Positive Driver Toward Business Sustainability
Author: Naidoo, Vannie
Publisher: IGI Global
Total Pages: 378
Release: 2019-07-26
Genre: Business & Economics
ISBN: 1522595600

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

The Power of Positive Profit

The Power of Positive Profit
Author: Graham Foster
Publisher: John Wiley & Sons
Total Pages: 307
Release: 2007-02-16
Genre: Business & Economics
ISBN: 0470097922

When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy.

The Power Of Positive Deviance

The Power Of Positive Deviance
Author: Richard Pascale, Sternin Jerry Sternin Monique
Publisher: Harvard Business Press
Total Pages: 249
Release: 2010-06
Genre:
ISBN: 1422110664

Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it? In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change. With vivid, firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including: · Mobilizing communities to discover "invisible" solutions in their midst · Using innovative designs to "act" your way into a new way of thinking instead of thinking your way into a new way of acting · Confounding the organizational "immune response" seeking to sustain the status quo Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community. Richard Pascale is an associate fellow of Templeton College, Oxford University, and author or coauthor of numerous books, including Managing on the Edge, Surfing the Edge of Chaos, and The Art of Japanese Management. Jerry Sternin was the world's leading expert in the application of positive deviance as a tool for addressing social and behavioral change. Monique Sternin has been an equal partner in these efforts and now heads the Positive Deviance Institute at Tufts University

Illuminate

Illuminate
Author: David M. Corbin
Publisher: John Wiley & Sons
Total Pages: 90
Release: 2009-07-28
Genre: Business & Economics
ISBN: 0470498455

Learn to create a positive work environment by accentuating the positive and illuminating the negative Illuminate argues that we can't create positive work environments without accepting the existence of the negative. Though "positive thinking" has its place in the work world, we can't ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature. The key is that negative situations and conditions should be introduced and dealt with in a strictly positive light. The result is an organization able to look at itself honestly and stay alert to possible threats. A unique kind of business book, Illuminate is written in the style of an allegorical fable that teaches you a three-step process for confronting, examining, and fixing any problem in the office. Offers practical ways for dealing with negative situations to achieve positive outcomes Serious wisdom wrapped in a fictional format Author David Corbin operates a successful consultancy that helps industry and government maximize productivity and, therefore, profitability Corbin is also the star and co-director of the hit 2007 self-help film Pass It On; he is featured in the 2009 Napoleon Hill Foundation Film, Three Feet From Gold If your corporate culture can't deal with the negative without creating more negativity, this is the perfect guide for creating and sustaining a culture of positive change.

The Power of Positive Leadership

The Power of Positive Leadership
Author: Jon Gordon
Publisher: John Wiley & Sons
Total Pages: 217
Release: 2017-04-24
Genre: Business & Economics
ISBN: 1119351979

We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today.

Power of Marketing

Power of Marketing
Author: Nelly Nailatie Ma'arif
Publisher: Penerbit Salemba
Total Pages: 203
Release: 2008
Genre: Marketing
ISBN: 979691445X

Youtility

Youtility
Author: Jay Baer
Publisher: Penguin
Total Pages: 242
Release: 2013-06-27
Genre: Business & Economics
ISBN: 1101633883

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.