Popularizing Science In The Digital Era
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| Author | : Sichen Xia |
| Publisher | : Taylor & Francis |
| Total Pages | : 153 |
| Release | : 2023-06-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000898148 |
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
| Author | : Peter J. Bentley |
| Publisher | : Oxford University Press |
| Total Pages | : 307 |
| Release | : 2012-03-22 |
| Genre | : Computers |
| ISBN | : 019969379X |
"[The author] explores how [computer science] grew from its theoretical conception by pioneers such as Turing, through its growth spurts in the Internet, its difficult adolescent stage where the promises of AI were never achieved and dot-com bubble burst, to its current stage as a (semi)mature field, now capable of remarkable achievements."--Publisher's description.
| Author | : Rebecca Onion |
| Publisher | : UNC Press Books |
| Total Pages | : 241 |
| Release | : 2016-10-04 |
| Genre | : Science |
| ISBN | : 1469629488 |
From the 1950s to the digital age, Americans have pushed their children to live science-minded lives, cementing scientific discovery and youthful curiosity as inseparable ideals. In this multifaceted work, historian Rebecca Onion examines the rise of informal children's science education in the twentieth century, from the proliferation of home chemistry sets after World War I to the century-long boom in child-centered science museums. Onion looks at how the United States has increasingly focused its energies over the last century into producing young scientists outside of the classroom. She shows that although Americans profess to believe that success in the sciences is synonymous with good citizenship, this idea is deeply complicated in an era when scientific data is hotly contested and many Americans have a conflicted view of science itself. These contradictions, Onion explains, can be understood by examining the histories of popular science and the development of ideas about American childhood. She shows how the idealized concept of "science" has moved through the public consciousness and how the drive to make child scientists has deeply influenced American culture.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2006 |
| Genre | : Medicine |
| ISBN | : |
| Author | : Daniel Patrick Thurs |
| Publisher | : Rutgers University Press |
| Total Pages | : 254 |
| Release | : 2007 |
| Genre | : Science |
| ISBN | : 0813540739 |
Science news is met by the public with a mixture of fascination and disengagement. On the one hand, Americans are inflamed by topics ranging from the question of whether or not Pluto is a planet to the ethics of stem-cell research. But the complexity of scientific research can also be confusing and overwhelming, causing many to divert their attentions elsewhere and leave science to the "experts." Whether they follow science news closely or not, Americans take for granted that discoveries in the sciences are occurring constantly. Few, however, stop to consider how these advances--and the debates they sometimes lead to--contribute to the changing definition of the term "science" itself. Going beyond the issue-centered debates, Daniel Patrick Thurs examines what these controversies say about how we understand science now and in the future. Drawing on his analysis of magazines, newspapers, journals and other forms of public discourse, Thurs describes how science--originally used as a synonym for general knowledge--became a term to distinguish particular subjects as elite forms of study accessible only to the highly educated.
| Author | : Jens P. Flanding |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 224 |
| Release | : 2018-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1787694658 |
Digital-era technologies lead organizations to become technology takers, the equivalent of economic 'price takers'.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era's strategic opportunities.
| Author | : Jackie Matsuki |
| Publisher | : |
| Total Pages | : 122 |
| Release | : 2021-06-02 |
| Genre | : |
| ISBN | : |
Technology is so popular in these days. They are all pervasive in all corner or area. Want To know more about the digital and their purpose? This book will make up your mind.In the Digital Era, technology is pervasive in all areas of our lives. Professionally, tech anxiety and poor habits around technology can make the difference between struggling to make ends meet with no free time and having a business that feeds our desired lifestyle. Personally those anxieties and behaviors can impact our relationships with friends and family, our sense of self and our general. Digital Self Mastery integrates human development and behavior science with tech-savvy strategic business and systems thinking. As the digital becomes more integrated in our lives and work, our relationship with it becomes ever more critical to manage. This Across Generations edition presents new solutions for the rising challenges of the digital era across the generations in the workforce and at home. Weaving real life stories from leaders and practitioners around the globe, Digital Self Mastery(tm) is essential for the entrepreneur and their business to thrive.
| Author | : Michael S. Lubell |
| Publisher | : Academic Press |
| Total Pages | : 353 |
| Release | : 2019-04-06 |
| Genre | : Political Science |
| ISBN | : 0128147113 |
Navigating the Maze: How Science and Technology Policies Shape America and the World offers a captivating deep dive into the inner workings of the world of public policy. Written by prominent science advocate and renowned physics researcher and educator, Michael S. Lubell, this valuable book provides insights and real-world examples for anyone looking to understand how policy works in reality: for students, scientists, and the public. Well-organized and featuring a compelling historical narrative, this unique resource will enable researchers, educators, elected officials, industrialists, financial managers, science lobbyists, and readers in general to easily navigate the complex world of science and technology (S&T) policy. As science communication and STEM policy occupy rapidly growing areas of interest and provide important career paths, this book provides invaluable insights into the public policy arena, as well as lessons for effective science advocacy. Presents compelling narratives about Climate Change, the Internet, the Human Genome, the BRAIN Initiative, the Manhattan Project, the Science Stimulus, the origin of the National Institutes of Health and the National Science Foundation, and more. Provides insights into the future of S&T through a 225-year American policy retrospective, highlighting impacts on health and medicine, STEM education, economic growth, energy, defense, innovation, and industrial competitiveness. Illuminates the role of S&T on the global stage, from diplomatic engagement to military intervention and from scientific collaboration to technological competition.
| Author | : New Scientist |
| Publisher | : The Experiment |
| Total Pages | : 290 |
| Release | : 2015-02-24 |
| Genre | : Science |
| ISBN | : 1615192395 |
A joy for science lovers, Know It All is your ticket to a grand meeting of curious minds! New Scientist magazine’s beloved “Last Word” column is a rare forum for “un-Google-able” queries: Readers write in, and readers respond! Know It All collects 132 of the column’s very best Q&As. The often-wacky questions cover physics, chemistry, zoology and beyond: When will Mount Everest cease to be the tallest mountain on the planet?If a thermometer was in space, what would it read?Why do some oranges have seeds, and some not?Many people suffer some kind of back pain. Is it because humans haven’t yet perfected the art of walking upright? And the unpredictable answers showcase the brainpower of New Scientist’s readers, like the anatomist who chimes in about back pain (“Evolution is not in the business of perfecting anything.”) and the vet who responds, “Quadrupeds can get backache too!”
| Author | : Brian W. Kernighan |
| Publisher | : Princeton University Press |
| Total Pages | : 301 |
| Release | : 2021-03-30 |
| Genre | : Computers |
| ISBN | : 069121896X |
A brand-new edition of the popular introductory textbook that explores how computer hardware, software, and networks work Computers are everywhere. Some are highly visible, in laptops, tablets, cell phones, and smart watches. But most are invisible, like those in appliances, cars, medical equipment, transportation systems, power grids, and weapons. We never see the myriad computers that quietly collect, share, and sometimes leak personal data about us. Governments and companies increasingly use computers to monitor what we do. Social networks and advertisers know more about us than we should be comfortable with. Criminals have all-too-easy access to our data. Do we truly understand the power of computers in our world? In this updated edition of Understanding the Digital World, Brian Kernighan explains how computer hardware, software, and networks work. Topics include how computers are built and how they compute; what programming is; how the Internet and web operate; and how all of these affect security, privacy, property, and other important social, political, and economic issues. Kernighan touches on fundamental ideas from computer science and some of the inherent limitations of computers, and new sections in the book explore Python programming, big data, machine learning, and much more. Numerous color illustrations, notes on sources for further exploration, and a glossary explaining technical terms and buzzwords are included. Understanding the Digital World is a must-read for readers of all backgrounds who want to know more about computers and communications.
