Political Advertising In Australia
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Author | : Andrew Hughes |
Publisher | : Springer |
Total Pages | : 144 |
Release | : 2018-06-14 |
Genre | : Business & Economics |
ISBN | : 3319777300 |
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Author | : Lynda Lee Kaid |
Publisher | : SAGE Publications |
Total Pages | : 505 |
Release | : 2006-06-14 |
Genre | : Political Science |
ISBN | : 1452261547 |
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author | : Glenn Kefford |
Publisher | : Springer Nature |
Total Pages | : 224 |
Release | : 2021-02-15 |
Genre | : Political Science |
ISBN | : 303068234X |
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
Author | : Lorann Downer |
Publisher | : Springer |
Total Pages | : 157 |
Release | : 2015-12-03 |
Genre | : Business & Economics |
ISBN | : 1137580291 |
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Author | : Peter John Chen |
Publisher | : ANU E Press |
Total Pages | : 286 |
Release | : 2013-02-01 |
Genre | : Political Science |
ISBN | : 1922144401 |
The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
Author | : Lisa Hill |
Publisher | : Springer Nature |
Total Pages | : 174 |
Release | : 2022-07-12 |
Genre | : Political Science |
ISBN | : 9811921237 |
This open access book represents the first comprehensive, Australia-focused treatment of the problem of false election information disseminated for the purpose of gaining an electoral advantage. It explores cautious legal regulation as the most effective and decisive approach to the issue. In doing so, the book demonstrates that, although experiments with such remedies have met with mixed success elsewhere, they are nevertheless viable, especially in Australia where they have strong public support and are able to withstand constitutional challenge.
Author | : Carol Johnson |
Publisher | : ANU Press |
Total Pages | : 456 |
Release | : 2015-01-21 |
Genre | : Political Science |
ISBN | : 1925022099 |
This book provides a truly comprehensive analysis of the 2013 federal election in Australia, which brought the conservative Abbott government to power, consigned the fractious Labor Party to the Opposition benches and ended the ‘hung parliament’ experiment of 2010–13 in which the Greens and three independents lent their support to form a minority Labor government. It charts the dynamics of this significant election and the twists and turns of the campaign itself against a backdrop of a very tumultuous period in Australian politics. Like the earlier federal election of 2010, the election of 2013 was an exercise in bipolar adversarial politics and was bitterly fought by the main protagonists. It was also characterised (again) by leadership changes on Labor’s side as well as the entry of new political parties anxious to deny the major parties a clear mandate. Moreover, the 2013 election continued the trend whereby an increasing proportion of the electorate has chosen not to vote for one of the main two political parties. While the 2013 election delivered a clear victory to the Coalition in the Lower House, it simultaneously produced a much more mixed outcome in the Senate, where the Greens managed to record their largest ever representation and a new party, the Palmer United Party, initially secured three Senate positions at its first attempt (together with the election of Clive Palmer to a Queensland seat in the House of Representatives). With minor and micro parties also winning Senate seats amounting to a total of 18 Senators on the cross-benches, the Abbott government’s ability to govern and pass legislation was placed in some doubt. The 2013 election result suggested that far from ending the preceding tumultuous period of Australian politics, it merely served to prolong this era indefinitely. The 2013 campaign was one of the longest on record, arguably commencing when the besieged Prime Minister Julia Gillard announced the date for the election in late January 2013 – then over seven months away. This unconventional tactic overshadowed the election from that date onwards – providing a definite timeline for Labor infighting, influencing the largely negative tactics of the Opposition, and encouraging new parties to proliferate to contest the election. This volume traces these formative influences on the campaign dynamics and explains the electoral outcome that occurred (including the 2014 re-election for the Western Australian Senate seats ordered by the High Court). Abbott’s Gambit includes insightful contributions from academic experts, campaign directors and electoral watchers, political advisers and professional psephologists. Contributors utilise a wide range of sources and approaches, including the Australian Election Survey, to provide a detailed analysis of this important federal election.
Author | : Christina Holtz-Bacha |
Publisher | : Routledge |
Total Pages | : 574 |
Release | : 2017-02-24 |
Genre | : Political Science |
ISBN | : 1317439775 |
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author | : Axel Bruns |
Publisher | : Routledge |
Total Pages | : 560 |
Release | : 2015-12-22 |
Genre | : Social Science |
ISBN | : 1317506561 |
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Author | : Erika Franklin Fowler |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2018-05-04 |
Genre | : Political Science |
ISBN | : 0429977905 |
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.