Planning and Running Your Exhibition Stand
Author | : Nathan Hoshen |
Publisher | : |
Total Pages | : 128 |
Release | : 1988 |
Genre | : Advertising |
ISBN | : 9780946679294 |
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Author | : Nathan Hoshen |
Publisher | : |
Total Pages | : 128 |
Release | : 1988 |
Genre | : Advertising |
ISBN | : 9780946679294 |
Author | : P J Alexander |
Publisher | : eBook Partnership |
Total Pages | : 211 |
Release | : 2012-10-11 |
Genre | : Business & Economics |
ISBN | : 1908886676 |
The Smartest Route to New Customers!Whatever your product, service or industry, whatever the size of your company, if you are not participating in exhibitions (also called trade fairs or trade shows), you may be missing out on one of the smartest, most overlooked and yet most rapidly developing routes to new customers and markets.How to Work an Exhibition Stand teaches you how to organize your participation at an exhibition, including how to manage your exhibition stand (exhibition booth), how to train your staff in-house, how to set clear marketing goals, and how to design a coherent marketing, promotion and follow-up strategy.Your Secret Weapon in a Crowded MarketplaceIn today's crowded marketplace with its multiple and expensive marketing channels, many companies are turning to exhibitions to get their products and services in front of targeted buyers; people who want to talk to them; people who will travel to see, hear, touch, taste and experience their products or services.How to Work an Exhibition Stand reveals insider secrets on how to get the most from your appearance at any exhibition.Train Your Staff to Act like ProfessionalsAs well as fees for outsourced exhibitor training, when you add travel and accommodation costs, this can be a sizeable expenditure. How to Work an Exhibition Stand shows you how to prepare your staff in-house for an exhibition.Here's just some of the critical information you will discover inside: - 15 reasons why visitors come to exhibitions.- 26 good reasons to exhibit.- Select the right exhibition; UK or overseas.- Select your exhibition manager.- Select your exhibition team.- Select the right team for a given show.- People you don't want on your team - 3 basic types.- Exhibition team skills and competencies. - Attract visitors to your stand. - The 2 essential truths every exhibitor must know.- Why visitors don't care about you, your products or your company.- How to speak with visitors - on and off your stand.- 3 small words that help you sell.- How to make the first move.- The bitter truth of why people buy.- Four words you must never say to a visitor.- Qualify a visitor in 30 seconds.- 22 examples of stand behaviour to avoid.- Deal with visitors who are of no interest to you.- Why you should never assume you know why someone is buying.- 4 key steps to help a prospect arrive at a buying decision.- Key questions to 'break the ice' with visitors to your stand.- Deal with objections, misunderstandings, dislike, suspicion, indifference.- Deal with rejection; the secret of understanding and handling rejection.- The difference between personal and concept rejection.- Three little words to make you laugh at rejection.- The story of the Buddha and the apple; it could change your world-view!- 'In-house' games that overcome rejection.- Understand that rejection is not failure.- Using Social Media for promotion. - Uncover visitors' real issues.- Use the 'party' technique to get visitors to trust and like you.- 7 techniques to extract maximum information from visitors.- 34 questions to focus the conversation with visitors.- Use 'flimsies' to say "e;no"e; politely.- Deal with salesmen and students.- Deal with unidentified visitors.- 10 tips on how one person can deal with several visitors at a time.- Deal with troublesome visitors.- 33 tips for individual exhibitors, includes: dress, grooming, attitude.- Understand the mind of the visitor.- Identify visitors' real issues.- Use reverse-focus, open questions to keep you in control.- Why people never buy something for what it is.- Appeal to visitors' emotional buying instincts.- Why people are not interested in saving time.- Why saving money is not a major issue.- Why price is not always the main consideration.- Close the conversation: summarize; propose a plan of action; get agreement.- Take the initiative and get an appointment.- Examples of closing statements.- Use reduced eye contact to end a conversation.- Why last impressions are important.
Author | : Pam Locker |
Publisher | : Bloomsbury Publishing |
Total Pages | : 186 |
Release | : 2017-09-07 |
Genre | : Architecture |
ISBN | : 1350034428 |
Basics Interior Design 02: Exhibition Design explores the role of the exhibition designer as a creative practitioner, and seeks to communicate a better understanding of exhibition design as a discipline. This umbrella term incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Millions of people visit exhibitions of one sort or another every year, constituting a multi-billion dollar global industry. This book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other disciplines, such as graphic design.
Author | : Leslie Rae |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 346 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780566076299 |
Leslie Rae reviews the main methods used in training and development. He describes each one briefly, sets out its advantages and drawbacks and where and how to deploy it to best effect. In this edition the text has been thoroughly revised to reflect such developments as Training and Development NVQs and the changing role of the practitioner.
Author | : Marketing Knowledge |
Publisher | : Routledge |
Total Pages | : 125 |
Release | : 2008-03-17 |
Genre | : Business & Economics |
ISBN | : 1136419284 |
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
Author | : Mike Beard |
Publisher | : Kogan Page Publishers |
Total Pages | : 180 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780749434243 |
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
Author | : John Williams |
Publisher | : Routledge |
Total Pages | : 155 |
Release | : 2006-10 |
Genre | : Business & Economics |
ISBN | : 0750682868 |
These cards are designed to be used in conjunction with the CIM Coursebooks and have been written specifically with revision in mind. Learning outcomes at the start of each chapter identify the main points, key topics are summarized and examination and revision tips are provided to give extra guidance.
Author | : Philip Henslowe |
Publisher | : Kogan Page Publishers |
Total Pages | : 164 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780749440725 |
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Author | : Garip, Ervin |
Publisher | : IGI Global |
Total Pages | : 534 |
Release | : 2020-11-20 |
Genre | : Architecture |
ISBN | : 1799872564 |
Studio environments can be defined as multi-dimensional integrated production spaces where basic design trainings take place and where design issues including theoretical notions such as sociological, political, phenomenological, and other dimensions are discussed. Present approaches within the literature and social media on this topic gives cause for students to evaluate their future professions over finished and pictorial products rather than ontological and processual means. While there are many resources available on the present approaches of aesthetics and visuality of interior spaces, there is not much research available on new design methodologies, related design processes, and new applied methods in interior arcitecture. Based on different contexts, these methods of design practice have the potential to enrich design processes and create multiple discussion platforms within project studios as well as other design media. These different representations and narration methods for research in the context of interior architecture can be effectively used in design processes. The Handbook of Research on Methodologies for Design and Production Practices in Interior Architecture proposes new design methodologies and related design processes and introduces new applied method approaches while presenting alternative methods that have been used within design studios in the field of interior architecture. The chapters deal with four major sections: the design process and interdiciplinary approaches; then scenario development and content; followed by material, texture, and atmosphere; and concluding with new approaches to design. While highlighting topics such as spatial perception, design strategies, architectural atmosphere, and design-thinking, this book is of interest to architects, interior designers, practitioners, stakeholders, researchers, academicians, and students looking for advanced research on the new design metholodologies and processes for interior architecture.