Planning And Managing The Experience Economy In Tourism
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| Author | : Augusto Costa, Rui |
| Publisher | : IGI Global |
| Total Pages | : 407 |
| Release | : 2021-12-03 |
| Genre | : Business & Economics |
| ISBN | : 1799887774 |
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
| Author | : B. Joseph Pine |
| Publisher | : Harvard Business Press |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780875848198 |
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
| Author | : Jon Sundbo |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 491 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1781004226 |
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
| Author | : Marios Sotiriadis |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 579 |
| Release | : 2016-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1786352893 |
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
| Author | : Xiang Ying Mei |
| Publisher | : Taylor & Francis |
| Total Pages | : 227 |
| Release | : 2023-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1000968375 |
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the ‘new’ technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
| Author | : B. Joseph Pine II |
| Publisher | : Harvard Business Press |
| Total Pages | : 412 |
| Release | : 2019-12-10 |
| Genre | : Business & Economics |
| ISBN | : 1633697983 |
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
| Author | : Tunio, Raza Ali |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2024-07-22 |
| Genre | : Business & Economics |
| ISBN | : |
In today's global landscape, the need for environmental sustainability is increasing than ever. Organizations find themselves at a crossroads, navigating the intricate web of economic viability, social responsibility, and ecological integrity. The nexus of Human Resource Management (HRM) and Organizational Culture emerges as a critical juncture where transformative change can take root. As businesses grapple with the multifaceted challenges posed by sustainability, a solution-oriented guide is needed to help them reimagine their roles and foster a culture that places environmental well-being at its core. The urgent need for organizations to align HRM practices with environmental sustainability and cultivate a purpose-driven culture is palpable. In this complex terrain, a lack of guidance leaves stakeholders grappling with the intricacies of weaving sustainability into the fabric of their operations. The consequences of overlooking this critical intersection are direenvironmental degradation, disengaged employees, and a missed opportunity for businesses to lead the charge in building a sustainable future. The need for a comprehensive resource that addresses these challenges head-on, providing actionable insights and strategies, is paramount.
| Author | : Jelincic Daniela Angelina |
| Publisher | : World Scientific |
| Total Pages | : 380 |
| Release | : 2019-06-17 |
| Genre | : Business & Economics |
| ISBN | : 9813233699 |
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
| Author | : M. Mariani |
| Publisher | : Springer |
| Total Pages | : 266 |
| Release | : 2014-09-04 |
| Genre | : Business & Economics |
| ISBN | : 1137354356 |
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
| Author | : Marcello M. Mariani |
| Publisher | : Springer |
| Total Pages | : 292 |
| Release | : 2016-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1137401850 |
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
