Persuasive Signs
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| Author | : Ron Beasley |
| Publisher | : Walter de Gruyter |
| Total Pages | : 209 |
| Release | : 2010-12-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110888009 |
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
| Author | : Charles W. Morris |
| Publisher | : Walter de Gruyter |
| Total Pages | : 488 |
| Release | : 2014-01-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 311081059X |
| Author | : J. Donald Ragsdale |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 190 |
| Release | : 2009-01-14 |
| Genre | : Art |
| ISBN | : 1443803928 |
In American Museums and the Persuasive Impulse, Professor Ragsdale assesses American museums as means of visual persuasion. He demonstrates that museums, their contents, and their manners of display are as capable of influencing visitors as speeches or advertisements and that an awareness of their social influence provides an insight into the cultural roles of museums. The book considers a diverse array of museums ranging from such national cultural icons as the Metropolitan Museum of Art and the Art Institute to such city museums as the Philadelphia Museum of Art and the Los Angeles Country Museum of Art, and includes separate chapters on museums devoted to modern and contemporary art and to the specialized collections of individual connoisseurs. In addition to these primarily art museums, Professor Ragsdale assesses museums devoted to collections, such as the National Air and Space Museum, and to commemoration and remembrance, such as the National World War II Museum and the US Holocaust Memorial Museum. American Museums and the Persuasive Impulse makes an important contribution to the theory of persuasion and to visual communication, art history, and museology. It utilizes a theory of visual signs based on the semiotic theory of C. S. Peirce. In so doing, it demonstrates that museum buildings, the art and other objects contained within them, and the spaces used for display may all be thought of in terms of means of social influence.
| Author | : Timothy Borchers |
| Publisher | : Waveland Press |
| Total Pages | : 494 |
| Release | : 2012-11-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1478608080 |
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
| Author | : Parreno, Jose Marti |
| Publisher | : IGI Global |
| Total Pages | : 374 |
| Release | : 2015-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1466683430 |
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
| Author | : J. Donald Ragsdale |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 205 |
| Release | : 2020-07-13 |
| Genre | : Architecture |
| ISBN | : 1527556697 |
Western European Museums and Visual Persuasion is an assessment of the visual persuasiveness of art museums. It demonstrates that museums are as capable of influence as speeches or advertisements are and that an awareness of this influence provides an insight into museums’ cultural roles. The book considers a diverse array of institutions ranging from such national cultural icons as the Louvre, the British Museum, and the Prado to museums of partisan advocacy such as the Centre Georges Pompidou, the Tate Modern, and the Museo Nacional Centro Arte de Reina Sofia. The museums’ architectural significance, the importance of their collections, and the persuasiveness of their exhibition designs are the bases for assessment. Western European Museums and Visual Persuasion is an important extension of theories of persuasion and visual communication to art, art history, and museology. It utilizes a theory of visual signs based on the semiotics of C. S. Peirce to demonstrate that museum buildings, the art within them, and the spaces used for display all may be thought as ways of influencing society.
| Author | : Brian Backman |
| Publisher | : Maupin House Publishing, Inc. |
| Total Pages | : 250 |
| Release | : 2013 |
| Genre | : Education |
| ISBN | : 193433877X |
Persuasion Points answers those questions for secondary teachers, helping you seamlessly teach the explicit elements of high-scoring persuasive essays, which are so important for end-of-course writing examinations, state assessments, advanced courses, and national college-entrance tests. These 82 ready-to-go strategic exercises save you time and make writing instruction easy to incorporate in your instructional hour. Author Brian Backman includes: writing exercises for students, with teacher notes and reference sheets; tools to help students practice drafting, revising, and editing their essays while infusing elements of style; practice essays for students to score against a rubric; and skill-sharpening games and activities for the whole class; questions for close reading; a glossary of terms; and 101 writing prompts. With Persuasion Points, your students will be able to tackle any persuasive writing task with confidence!
| Author | : Tony Jappy |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 227 |
| Release | : 2016-12-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1474264840 |
This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it. Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation. Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.
| Author | : Marcel Danesi |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 193 |
| Release | : 2021-12-16 |
| Genre | : Literary Criticism |
| ISBN | : 1350178314 |
Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.
| Author | : Shawn T. Wahl |
| Publisher | : Routledge |
| Total Pages | : 403 |
| Release | : 2021-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1000442373 |
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
