Persuasion In Specialised Discourses
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| Author | : Olga Dontcheva-Navratilova |
| Publisher | : Springer Nature |
| Total Pages | : 366 |
| Release | : 2020-12-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3030581632 |
This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
| Author | : Olga Dontcheva-Navratilova |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 356 |
| Release | : 2020-12-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9783030581626 |
This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
| Author | : Jana Pelclová |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 342 |
| Release | : 2018-08-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027263590 |
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
| Author | : Chiara Degano |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 280 |
| Release | : 2024-10-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027246513 |
The volume aims to advance understanding of argumentative practices in different communicative contexts, with special regard for those with heightened public resonance: politics, media, and public debate in general. Furthermore, it intends to explore the linguistic aspects of argumentation, including both explicit codification, with the related issue of indicators, and the activation of implicit meanings. Bringing together different paradigms to account for the relations between contextual factors and discourse realizations, the contributions articulate around three foci, placing emphasis on one or more of them: the communicative purpose within a given genre or activity type; the argumentative and linguistic features of the investigated discourses, among which prototypical patterns, argumentative styles, and implicit meanings; the assessment of argumentation quality and strategies to cope with illegitimate practices.
| Author | : Helena Halmari |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 280 |
| Release | : 2005 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789027253736 |
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
| Author | : Luz Gil-Salom |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 245 |
| Release | : 2014-07-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027269823 |
Dialogicity in Written Specialised Genres analyses how human beings intentionally establish a network of relations that contribute to the construction of discourse in different genres in academic, promotional and professional domains in English, Spanish and Italian. The chapters in the present volume investigate individual voices, both those assumed by the writer and those attributed to others, and how they act interpersonally and become explicit in the discourse. From a number of different research approaches, contributing authors focus on various textual components: self-mention, impersonation, attribution markers, engagement markers, attitude markers, boosters, hedges, reporting verbs, politeness strategies and citations. The collection is unusual in that it addresses these issues not only from the perspective of English, but also from that of Spanish and Italian. It thus represents a refreshing reassessment of the contrastive dimension in the study of voice and dialogic relations, taking into consideration language, specialised fields and genre. The volume will appeal to researchers interested in language as multidimensional dialogue, particularly with regard to different written specialised texts from different linguistic backgrounds. Novice writers may also find it of help in order to attain a greater understanding of the dialogic nature of writing.
| Author | : Ken Hyland |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2019-07-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0429783566 |
Academic Discourse and Global Publishing offers a coherent argument for changes in published academic writing over the past 50 years. Demonstrating how published writing represents academics’ decisions about how best to present their work, their readers and themselves in the global context of a rapidly shifting university system, this book provides: An up-to-date reference on contemporary topics in specialist discourse analysis, current research methodologies and innovative approaches to the study of writing; New insights into conceptual and theoretical issues related to the analysis of academic writing; An accessible introduction to diachronic research in EAP and a case for the value of the diachronic study of texts using corpus techniques; A clear overview of how texts work in interaction and how they relate to evolving institutional and political contexts; Links between the practices of different disciplines and the environments in which they operate, as well as observations on the ways in which they differ. This volume is essential reading for students and researchers of EAP/ESP and Applied Linguistics and will also be of significant interest to academics and students looking to have their work published.
| Author | : María Ángeles Orts Llopis |
| Publisher | : Linguistic Insights |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Persuasion (Rhetoric) |
| ISBN | : 9783034330107 |
This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, bringing forth studies on the language of various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media.
| Author | : Elena Manca |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 196 |
| Release | : 2016-12-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1443855588 |
Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.
| Author | : María de los Ángeles Gómez González |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 312 |
| Release | : 2018-09-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027263566 |
This edited volume showcases new work on discourse analysis by big names in the field and promising early-career researchers. Arising from the latest in the series of IWoDA workshops in Santiago de Compostela, it provides novel insights into both the explicit and the implicit characteristics of discourse as used in verbal interaction. Discourse markers, as their name indicates, are among the explicit signals of coherence, while discourse relations may be either explicit or implicit. Similarly, the discourse used for purposes of evaluation, stance-taking and interpersonal engagement is either overt or covert, as is also true of the expression of emotions and empathy. This, in general terms, is the challenging terrain into which the contributors to this volume have ventured. The book combines theoretical issues with a practical orientation, comparing languages, analysing different registers, studying the openings of Skype conversations, and much more besides; it will prove highly relevant for postgraduate and advanced practitioners of discourse analysis, interaction studies, semantics and pragmatics.
