Persuasion 101
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| Author | : Kevin Hogan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 2006-09-18 |
| Genre | : Business & Economics |
| ISBN | : 0470051418 |
Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
| Author | : Byron B. Renz |
| Publisher | : University Press of America |
| Total Pages | : 179 |
| Release | : 2010-02-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0761847057 |
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
| Author | : John O'Shaughnessy |
| Publisher | : Psychology Press |
| Total Pages | : 246 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780415322232 |
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
| Author | : Donna Dale Carnegie |
| Publisher | : Simon and Schuster |
| Total Pages | : 214 |
| Release | : 2008-06-17 |
| Genre | : Self-Help |
| ISBN | : 1439104867 |
Based on the bestselling, timeless classic, How to Win Friends and Influence People for Teen Girls is the essential guide for a new generation of teenage girls on their way to becoming empowered, savvy, and self-confident young women. How to Win Friends and Influence People for Teen Girls, based on the beloved classic by Dale Carnegie, has become the go-to guidebook for girls during the difficult teenage years. Presented by Donna Dale Carnegie, daughter of the late motivational author and teacher Dale Carnegie, this new edition brings her father’s time-tested lessons to the newest generation of young women on their way to becoming self-assured friends and leaders. In these pages, teen girls get invaluable, concrete advice about the most powerful ways to influence others, defuse arguments, admit mistakes, and make self-defining choices. The Carnegie techniques promote clear and constructive communication, praise rather than criticism, emotional sensitivity, empathy, tolerance, and an optimistic outlook in every situation. Written in an empowering, relatable voice and filled with anecdotes, quizzes, reality check sections, and questionnaires, this new and fully revised edition of How to Win Friends and Influence People for Teen Girls is required reading for a new generation of strong female leaders.
| Author | : Nga-Ki Mavis Ho |
| Publisher | : Taylor & Francis |
| Total Pages | : 213 |
| Release | : 2024-01-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000984001 |
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.
| Author | : Paul A M Van Lange |
| Publisher | : SAGE |
| Total Pages | : 910 |
| Release | : 2011-08-03 |
| Genre | : Psychology |
| ISBN | : 1473971586 |
This innovative two-volume handbook provides a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, culminating in a state of the art overview of the primary theories and models that have been developed in this vast and fascinating field. Authored by leading international experts, each chapter represents a personal and historical narrative of the theory′s development including the inspirations, critical junctures, and problem-solving efforts that have effected the choices made in each theory′s evolution as well as the impact each has had on the canon of social psychology. Unique to this handbook, these narratives provide a rich background for understanding how theories are created more generally; how they′re nurtured and shaped over time: and how through examination we can better understand their unique contribution to society as a whole. The Handbook also illustrates how the various theories contribute to understanding and solving critical social issues and problems. The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.
| Author | : Eric S. Knowles |
| Publisher | : Psychology Press |
| Total Pages | : 350 |
| Release | : 2004-02-26 |
| Genre | : Psychology |
| ISBN | : 1135626383 |
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
| Author | : Susan Petrilli |
| Publisher | : Taylor & Francis |
| Total Pages | : 299 |
| Release | : 2024-10-28 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1040132944 |
This collection brings together perspectives on the interplay of communication, dialogue, and responsibility, exploring communicative acts of disruption toward a social environment attuned to short-sighted individualism. Semioethics highlights the condition of inevitable entanglement with the other at the origin of sociality, which demands a response to the other based on listening and accountability. The volume introduces readers to the theoretical foundations of semioethics, an emergent direction within sign and language studies which relies upon a commitment to otherness, unindifference, and dialogue. Building on the dialogic approaches of Mikhail Bakhtin and Emmanuel Levinas, chapters, grouped into five sections, are all guided by the notion of responsibility toward the other outside do ut des logic and greedy exchange. This collection highlights the ways in which semioethics considers the ethical implications of the signs that mediate dialogue among persons in the social sphere, public and private, sacred and profane. It presupposes the notion that signs are only meaningful in their relation to other signs and the intersubjectivity among persons in dialogue. Chapters also variously examine how the interplay of semioethics and dialogue underpins public life and the existential gifts that sustain a healthy polis. This book will be of interest to scholars in semiotics, dialogue research, communication ethics, and philosophy of communication.
| Author | : Timothy Borchers |
| Publisher | : Waveland Press |
| Total Pages | : 494 |
| Release | : 2012-11-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1478608080 |
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
| Author | : Edwin Black |
| Publisher | : Univ of Wisconsin Press |
| Total Pages | : 204 |
| Release | : 1978 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780299075545 |
Winner, Speech Communication Association Award for Distinguished Scholarship This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.
