The Personalization Paradox

The Personalization Paradox
Author: Val Swisher
Publisher: XML Press
Total Pages: 280
Release: 2021-03-08
Genre: Computers
ISBN: 1937434737

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

The Visible Expert

The Visible Expert
Author: Lee W. Frederiksen
Publisher:
Total Pages: 150
Release: 2014-09-02
Genre: Business & Economics
ISBN: 9780990445906

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Marketing Strategy: A Study Guide

Marketing Strategy: A Study Guide
Author:
Publisher: YouGuide Ltd
Total Pages: 225
Release: 2024-10-26
Genre:
ISBN: 1836797036

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Digital Marketing Strategy

Digital Marketing Strategy
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
Total Pages: 344
Release: 2016-05-03
Genre: Business & Economics
ISBN: 0749474718

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Marketing Made Simple

Marketing Made Simple
Author: Donald Miller
Publisher: HarperCollins Leadership
Total Pages: 208
Release: 2020-03-17
Genre: Business & Economics
ISBN: 1400203805

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Author's Guide to Marketing

The Author's Guide to Marketing
Author: Beth Jusino
Publisher:
Total Pages: 152
Release: 2014-07-01
Genre: Language Arts & Disciplines
ISBN: 9780990335108

Like it or not, marketing has become part of every author's job. But believe it or not, marketing doesn't have to make you miserable. In The Author's Guide to Marketing, publishing insider Beth Jusino guides you past the one-size-fits-all formulas and over-hyped fads, and shows you how to build a strategy that works with your unique time, talents, and resources. You'll find dozens of ideas that will help you launch and sell your book both online and off. There's even a template for you to organize your own personalized marketing plan. Whether you're self publishing, traditionally publishing, e-publishing, or are just thinking about publishing at some point in the future, this is the resource that will help you take your career to the next level. You might even find some things that you'll enjoy.

Wasted Words

Wasted Words
Author: Staci Hart
Publisher: Createspace Independent Publishing Platform
Total Pages: 348
Release: 2016-05-14
Genre: Man-woman relationships
ISBN: 9781533201577

Guys like Tyler Knight don't go for girls like Cam Emerson. She knew from the second she met him that he didn't belong on her bookshelf, the six-foot-six ex-tight end with a face so all-American, it could have sold apple pie. So she shelved him next to the supermodels and rock stars and took her place on her own shelf -- the one with the flannel-clad, pasty-faced comic book nerds.

Current Catalog

Current Catalog
Author: National Library of Medicine (U.S.)
Publisher:
Total Pages: 1442
Release: 1983
Genre: Medicine
ISBN:

First multi-year cumulation covers six years: 1965-70.