Partnering With The Frenemy
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| Author | : Sandy Jap |
| Publisher | : FT Press |
| Total Pages | : 315 |
| Release | : 2015-11-28 |
| Genre | : Business & Economics |
| ISBN | : 0134386930 |
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
| Author | : Sandy D. Jap |
| Publisher | : |
| Total Pages | : |
| Release | : 2016 |
| Genre | : Industrial management |
| ISBN | : 9780134386928 |
| Author | : Kristi Wientge |
| Publisher | : Simon & Schuster Books for Young Readers |
| Total Pages | : 256 |
| Release | : 2019-06-04 |
| Genre | : Juvenile Fiction |
| ISBN | : 1534438157 |
Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey in this “sweet and satisfying read about friendship, sisterhood, and change” (Kirkus Reviews). It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.
| Author | : Ken Auletta |
| Publisher | : Penguin |
| Total Pages | : 386 |
| Release | : 2019-06-04 |
| Genre | : Social Science |
| ISBN | : 0735220883 |
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
| Author | : Mark L. Haas |
| Publisher | : Cornell University Press |
| Total Pages | : 307 |
| Release | : 2022-01-15 |
| Genre | : Political Science |
| ISBN | : 1501761242 |
In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.
| Author | : Jeffrey W. Taliaferro |
| Publisher | : |
| Total Pages | : 313 |
| Release | : 2019 |
| Genre | : History |
| ISBN | : 0190939303 |
The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.
| Author | : Piper Rayne |
| Publisher | : Piper Rayne, Inc. |
| Total Pages | : 251 |
| Release | : 2022-01-25 |
| Genre | : Fiction |
| ISBN | : |
Hollywood heartthrob, Gavin Price invaded our small town, Sunrise Bay, like he owned it. Gavin was my biggest celebrity crush when I was young. He bears the charisma of an easygoing boy-next-door mixed with a rule-breaker personality both in person and on screen. For a moment, I thought maybe my fairy godmother sent him to me. Until he decided to run against my mother for mayor. Everyone in our town knows my mom’s happiness comes before my own, so I take it as my personal mission to show him who really runs this town. I just didn’t realize that being my mom’s right-hand woman would put me in such close proximity to him. Very quickly, I question whether he wants to win the mayoral race or me.
| Author | : Lilien, Gary L. |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 713 |
| Release | : 2022-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1800376871 |
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
| Author | : Ronald Paul Hill |
| Publisher | : Routledge |
| Total Pages | : 272 |
| Release | : 2018-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1351622528 |
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
| Author | : Anne T. Coughlan |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 206 |
| Release | : 2016-11-16 |
| Genre | : Marketing channels |
| ISBN | : 9781539987741 |
Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
