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| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 628 |
| Release | : 1996 |
| Genre | : Social Science |
| ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 632 |
| Release | : 1987 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
| Author | : John Durham Peters |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 556 |
| Release | : 2004 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780742528390 |
This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
| Author | : Uma Narula |
| Publisher | : Atlantic Publishers & Dist |
| Total Pages | : 324 |
| Release | : 2006 |
| Genre | : Communication |
| ISBN | : 9788126906369 |
The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.
| Author | : Dennis F. Herrick |
| Publisher | : UNM Press |
| Total Pages | : 416 |
| Release | : 2012 |
| Genre | : Journalism |
| ISBN | : 0826351638 |
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
| Author | : Vincent F. Filak |
| Publisher | : SAGE Publications |
| Total Pages | : 517 |
| Release | : 2021-07-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1544385668 |
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
| Author | : Vincent F. Filak |
| Publisher | : CQ Press |
| Total Pages | : 354 |
| Release | : 2018-07-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506381456 |
This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help students hone their media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help students both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow students to try out the skills outlined. Bundle the new edition with the student workbook and save! Your students save when you bundle this text with a corresponding student workbook. Order using bundle ISBN 9781544361970. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/filakmedia2e.
| Author | : Richard M. Perloff |
| Publisher | : Routledge |
| Total Pages | : 489 |
| Release | : 2013-12-04 |
| Genre | : Computers |
| ISBN | : 1136294600 |
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
| Author | : Marshall McLuhan |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 396 |
| Release | : 2016-09-04 |
| Genre | : |
| ISBN | : 9781537430058 |
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
| Author | : Vincent F. Filak |
| Publisher | : CQ Press |
| Total Pages | : 391 |
| Release | : 2019-01-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506379125 |
As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms. Key Features The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. "Helpful Hints" boxes provide easy-to-consult lists of dos and don’ts for good writing. "Thoughts From a Pro" boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
