Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Bumped

Bumped
Author: Megan McCafferty
Publisher: Harper Collins
Total Pages: 239
Release: 2011-04-26
Genre: Young Adult Fiction
ISBN: 0062076973

When a virus makes everyone over the age of eighteen infertile, would-be parents pay teen girls to conceive and give birth to their children, making teens the most prized members of society. Girls sport fake baby bumps and the school cafeteria stocks folic-acid-infused food. Sixteen-year-old identical twins Melody and Harmony were separated at birth and have never met until the day Harmony shows up on Melody’s doorstep. Up to now, the twins have followed completely opposite paths. Melody has scored an enviable conception contract with a couple called the Jaydens. While they are searching for the perfect partner for Melody to bump with, she is fighting her attraction to her best friend, Zen, who is way too short for the job. Harmony has spent her whole life in Goodside, a religious community, preparing to be a wife and mother. She believes her calling is to convince Melody that pregging for profit is a sin. But Harmony has secrets of her own that she is running from. When Melody is finally matched with the world-famous, genetically flawless Jondoe, both girls’ lives are changed forever. A case of mistaken identity takes them on a journey neither could have ever imagined, one that makes Melody and Harmony realize they have so much more than just DNA in common. From New York Times bestselling author Megan McCafferty comes a strikingly original look at friendship, love, and sisterhood—in a future that is eerily believable.

Something Like Normal

Something Like Normal
Author: Trish Doller
Publisher: Bloomsbury Publishing USA
Total Pages: 225
Release: 2012-06-19
Genre: Juvenile Fiction
ISBN: 1599908441

When Travis returns home from Afghanistan, he finds that his parents are splitting up, his brother has stolen his girlfriend and car, and he's haunted by nightmares of his best friend's death, so when he runs into Harper, a girl who has despised him since middle school, life actually starts looking up.

Thumped

Thumped
Author: Megan McCafferty
Publisher: Harper Collins
Total Pages: 201
Release: 2012-04-24
Genre: Young Adult Fiction
ISBN: 0062114603

Megan McCafferty’s Bumped series of books are must-read teen dystopian fiction, along with Ally Condie’s Matched series and Veronica Roth’s Divergent trilogy. Thumped, the sequel to Bumped, manages to be satiric, scary, and romantic at the same time. It continues the story of separated-at-birth twins, Melody and Harmony, girls as engaging as McCafferty’s Jessica Darling. These sisters are the most popular teen girls on the planet. To their fans, they seem to be living ideal lives. Harmony is married to Ram and living in Goodside, the religious community that once meant everything to her. Melody has the genetically flawless Jondoe as her coupling partner, which means money and status—and a bright future. But both girls are hiding secrets. And they are each pining for the only guys they can’t have…. The biggest risk of all could be to finally tell the truth.

High Latitude Sailing

High Latitude Sailing
Author: Jon Amtrup
Publisher: Bloomsbury Publishing
Total Pages: 209
Release: 2020-11-24
Genre: Sports & Recreation
ISBN: 1472973275

Sailing in cold waters is challenging, but hugely rewarding. And when you venture into the high latitudes you find yourself in some of the world's last real wildernesses. In recent years climate change has made these regions more accessible to small boats, and it is now possible to venture further afield in search of adventure. With practical advice, stunning photography and first-hand accounts of voyages from world-renowned experts, this book offers hard-won wisdom on all aspects of sailing in cold waters: · Preparing yourself: good routines, assessing risk and preparing your crew · Preparing your boat: design, heating, engine, steering, anchors and electrics · Sailing in ice: instrumentation, charts, and what to do when you get stuck · Safety: MOB, polar bears, glaciers and dinghy procedure · Communication: VHF, satellite and SSB · Weather: interpreting GRIB files and reading ice charts · Anchoring and mooring: types and numbers of anchors and mooring lines · Clothes: hiking and skiwear; the three-layer principle · Cruising areas: Svalbard, Antarctica, South Georgia and many more Whether it's tackling the North-West Passage aboard your own yacht or a more modest voyage, heading to Antarctica or keeping your boat in the water for the quieter and often more beautiful winter season, this book is essential reading for all sailors preparing for enjoyable and safe sailing in cold waters.

Stealing Parker

Stealing Parker
Author: Miranda Kenneally
Publisher: Sourcebooks, Inc.
Total Pages: 251
Release: 2012-10-01
Genre: Juvenile Fiction
ISBN: 1402271875

"A hero who will melt your heart."—Jennifer Echols, national award-winning author of Such a Rush Parker Shelton pretty much has the perfect life. She's on her way to becoming valedictorian at Hundred Oaks High, she's made the all-star softball team, and she has plenty of friends. Then her mother's scandal rocks their small town and suddenly no one will talk to her. Now Parker wants a new life. So she quits softball. Drops twenty pounds. And she figures why kiss one guy when she can kiss three. Or four. Why limit herself to high school boys when the majorly cute new baseball coach seems especially flirty? But how far is too far before she loses herself completely? Praise for Catching Jordan: "A must-read for teens! I couldn't put it down!"—Simon Elkeles, New York Times bestselling author of the Perfect Chemistry series "With a clever, authentic voice, Kenneally proves once and for all that when it comes to making life's toughest calls-on and off the field-girls rule!"—Sara Ockler, bestselling author of Fixing Delilah

Jane

Jane
Author: April Lindner
Publisher: Poppy
Total Pages: 238
Release: 2010-10-11
Genre: Young Adult Fiction
ISBN: 0316122343

Forced to drop out of an esteemed East Coast college after the sudden death of her parents, Jane Moore takes a nanny job at Thornfield Park, the estate of Nico Rathburn, a world-famous rock star on the brink of a huge comeback. Practical and independent, Jane reluctantly becomes entranced by her magnetic and brooding employer and finds herself in the midst of a forbidden romance. But there's a mystery at Thornfield, and Jane's much-envied relationship with Nico is soon tested by an agonizing secret from his past. Torn between her feelings for Nico and his fateful secret, Jane must decide: Does being true to herself mean giving up on true love? An irresistible romance interwoven with a darkly engrossing mystery, this contemporary retelling of the beloved classic Jane Eyre promises to enchant a new generation of readers.

Oliver VII

Oliver VII
Author: Antal Szerb
Publisher: Pushkin Press
Total Pages: 209
Release: 2007-07-31
Genre: Fiction
ISBN: 1906548536

The restless King Oliver VII of Alturia, an obscure Central European state whose only notable exports are wine and sardines, wants nothing more than an easy life: so, plotting a coup against himself, King Oliver VII escapes to Venice in search of ‘real’ experience. There he falls in with a team of con-men and ends up, to his own surprise, impersonating himself. His journey through successive levels of illusion and reality teaches him much about the world, about his own nature and the paradoxes of the human condition. Szerb offered Oliver VII as a translation from a non-existent English writer, A H Redcliff — typical Szerb humor, or a reflection of the fact that as a ‘rootless cosmopolitan’ his own work was banned by the Nazi regime?

Christie Malry's Own Double-entry

Christie Malry's Own Double-entry
Author: Bryan Stanley Johnson
Publisher: New Directions Publishing
Total Pages: 196
Release: 1985
Genre: Fiction
ISBN: 9780811209540

A disaffected young man, Christie Malry, is a simple man who learns the principles of double-entry book-keeping while taking an evening class in accountancy and working in the local bank. He begins to apply these principles to his own life, revenging himself against society in an increasingly violent manner for perceived 'debits'. Debit: the unpleasantness of the bank manager is the first on an ever-growing list; Credit: scratching the façade of the office block. All accounts are settled in the most alarming way.

What We Lost

What We Lost
Author: Sara Zarr
Publisher: Hachette UK
Total Pages: 224
Release: 2013-04-02
Genre: Young Adult Fiction
ISBN: 0316244023

Hope can be hard to hold on to. When thirteen-year-old Jody goes missing, the national spotlight turns to Samara Taylor's small town of Pineview. With few clues for investigators to follow, everyone is a suspect, including Jody's older brother, Nick. But even as the town rallies in solidarity, Sam feels more alone than ever. Her mother is drifting farther and farther away while her father grows increasingly preoccupied as he steps in to help Jody's family in the wake of the disappearance. During the tense, uncomfortable days that follow, Sam draws closer to Nick as the local tragedy intersects with her personal one. National Book Award finalist Sara Zarr delivers a powerful novel (originally published under the title Once Was Lost) about community, family, faith, and one girl's realization that sometimes you have to lose everything to find what's been missing all along.