Kleppner's Advertising Procedure
Author | : Thomas Russell |
Publisher | : |
Total Pages | : 792 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Thomas Russell |
Publisher | : |
Total Pages | : 792 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Author | : Nogid |
Publisher | : Ginn Press |
Total Pages | : 696 |
Release | : 1996-12 |
Genre | : Business & Economics |
ISBN | : 9780536595935 |
Author | : Bertrand Russell |
Publisher | : |
Total Pages | : 460 |
Release | : 2004-09 |
Genre | : Advertising |
ISBN | : 9780131404144 |
Author | : Harry Tipper |
Publisher | : Facsimiles-Garl |
Total Pages | : 616 |
Release | : 1915 |
Genre | : Business & Economics |
ISBN | : |
Author | : Pieter Jacobus Fourie |
Publisher | : Juta and Company Ltd |
Total Pages | : 620 |
Release | : 2001 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780702156564 |
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Author | : Harry Lewis Bird |
Publisher | : Wildside Press LLC |
Total Pages | : 442 |
Release | : 2008-08-01 |
Genre | : Fiction |
ISBN | : 1434475530 |
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author | : Floyd Y. Keeler |
Publisher | : Routledge |
Total Pages | : 319 |
Release | : 2014-09-19 |
Genre | : Business & Economics |
ISBN | : 1317638565 |
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.