Online Social Media Content Delivery

Online Social Media Content Delivery
Author: Zhi Wang
Publisher: Springer
Total Pages: 117
Release: 2018-07-31
Genre: Computers
ISBN: 9811027749

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Video Content Delivery

Social Video Content Delivery
Author: Zhi Wang
Publisher: Springer
Total Pages: 61
Release: 2016-06-02
Genre: Technology & Engineering
ISBN: 3319336525

This brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.

Speedy Concise Content Delivery with Social Media Marketing

Speedy Concise Content Delivery with Social Media Marketing
Author: Kristy Jenkins
Publisher: Estalontech
Total Pages: 132
Release: 2019-01-12
Genre: Business & Economics
ISBN: 8829594709

Fast Content delivery is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content. When just starting out in content marketing in order to do effective delivery , you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales. If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors , rather than those who only wish to read text-based content. So, what do you need to do? You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you. Makes sense, right? The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

Advanced Content Delivery, Streaming, and Cloud Services

Advanced Content Delivery, Streaming, and Cloud Services
Author: Mukaddim Pathan
Publisher: John Wiley & Sons
Total Pages: 517
Release: 2014-09-19
Genre: Technology & Engineering
ISBN: 111890964X

While other books on the market provide limited coverage of advanced CDNs and streaming technologies, concentrating solely on the fundamentals, this book provides an up-to-date comprehensive coverage of the state-of-the-art advancements in CDNs, with a special focus on Cloud-based CDNs. The book includes CDN and media streaming basics, performance models, practical applications, and business analysis. It features industry case studies, CDN applications, and open research issues to aid practitioners and researchers, and a market analysis to provide a reference point for commercial entities. The book covers Adaptive Bitrate Streaming (ABR), Content Delivery Cloud (CDC), Web Acceleration, Front End Optimization (FEO), Transparent Caching, Next Generation CDNs, CDN Business Intelligence and more. Provides an in-depth look at Cloud-based CDNs Includes CDN and streaming media basics and tutorials Aimed to instruct systems architects, practitioners, product developers, and researchers Material is divided into introductory subjects, advanced content, and specialist areas

Content Delivery Networks

Content Delivery Networks
Author: Dom Robinson
Publisher: John Wiley & Sons
Total Pages: 239
Release: 2017-06-20
Genre: Computers
ISBN: 1119249899

The definitive guide to developing robust content delivery networks This book examines the real-world engineering challenges of developing robust content delivery networks (CDNs) and provides the tools required to overcome those challenges and to ensure high-quality content delivery that fully satisfies operators’ and consumers' commercial objectives. It is informed by the author’s two decades of experience building and delivering large, mission-critical live video, webcasts, and radio streaming, online and over private IP networks. Following an overview of the field, the book cuts to the chase with in-depth discussions—laced with good-natured humor—of a wide range of design considerations for different network topologies. It begins with a description of the author's own requirement filtration processes. From there it moves on to initial sketches, through considerations of stakeholder roles and responsibilities, to the complex challenges of managing change in established teams. Agile versus waterfall considerations within large blue chip companies, security, commercial models, and value chain alignment are explored in detail. Featured throughout the book are numerous "what if" scenarios that help provide a clear picture of the wide spectrum of practical contexts for which readers may be tasked with building and implementing a CDN. In addition, the book: Discusses delivery of live, catch-up, scheduled on-demand, TVOD and SVOD Offers insights into the decisions that can to be made when architecting a content distribution system over IP-based networks Covers CDN topologies, including Edge-Caching, Streaming-Splitting, Pure-Play, Operator, Satellite, and Hybrid Examines computer hosting and orchestration for dedicated appliances and virtualization Includes real-world cases covering everything from IETF, regulatory considerations, and policy formation, to coding, hardware vendors, and network operators Considers the future of CDN technologies and the market forces driving its evolution Written by a back-room engineer for back-room engineers, Content Delivery Networks gets readers up to speed on the real-world challenges they can face as well as tried-and-true strategies for addressing those challenges in order to ensure the delivery of the high-quality content delivery networks that clients demand and users expect.

Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1
Author: Artur Lugmayr
Publisher: Springer
Total Pages: 430
Release: 2015-11-20
Genre: Business & Economics
ISBN: 3642544843

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Design Innovation and Network Architecture for the Future Internet

Design Innovation and Network Architecture for the Future Internet
Author: Boucadair, Mohamed
Publisher: IGI Global
Total Pages: 478
Release: 2021-04-16
Genre: Computers
ISBN: 1799876470

For the past couple of years, network automation techniques that include software-defined networking (SDN) and dynamic resource allocation schemes have been the subject of a significant research and development effort. Likewise, network functions virtualization (NFV) and the foreseeable usage of a set of artificial intelligence techniques to facilitate the processing of customers’ requirements and the subsequent design, delivery, and operation of the corresponding services are very likely to dramatically distort the conception and the management of networking infrastructures. Some of these techniques are being specified within standards developing organizations while others remain perceived as a “buzz” without any concrete deployment plans disclosed by service providers. An in-depth understanding and analysis of these approaches should be conducted to help internet players in making appropriate design choices that would meet their requirements as well as their customers. This is an important area of research as these new developments and approaches will inevitably reshape the internet and the future of technology. Design Innovation and Network Architecture for the Future Internet sheds light on the foreseeable yet dramatic evolution of internet design principles and offers a comprehensive overview on the recent advances in networking techniques that are likely to shape the future internet. The chapters provide a rigorous in-depth analysis of the promises, pitfalls, and other challenges raised by these initiatives, while avoiding any speculation on their expected outcomes and technical benefits. This book covers essential topics such as content delivery networks, network functions virtualization, security, cloud computing, automation, and more. This book will be useful for network engineers, software designers, computer networking professionals, practitioners, researchers, academicians, and students looking for a comprehensive research book on the latest advancements in internet design principles and networking techniques.

Social Media and Politics

Social Media and Politics
Author: Glenn W. Richardson Jr.
Publisher: Bloomsbury Publishing USA
Total Pages: 504
Release: 2016-11-21
Genre: Social Science
ISBN:

This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

Social Media Marketing Algorithms

Social Media Marketing Algorithms
Author: Jordan Connery
Publisher: Jordan Connery
Total Pages: 77
Release: 2021-02-21
Genre: Business & Economics
ISBN:

Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence. By adding links to your social media accounts on your company website, you are encouraging people to follow you online in order to get the most up to date information as soon as you release it. When you put your company website on your social media profile, it gives your clients a way to go directly to your website. This will allow your customers to contact your company for more information, and it is more likely to create online buyers. Social media is the main way that companies are beginning to show involvement with their customers and community by promoting events they are sponsoring or releasing news to their clients. Real-time communication has become extremely important for customer satisfaction in today’s businesses. People don’t want to wait for answers to their questions or for help resolving any issue they might have. With social media, people have direct access to comments and post feedback for companies, making any kind of wait-time for results obsolete. Press releases are a thing of the past and take more time to be processed out to customers. By using social media, your company is able to deliver news and updates to clients in real time, while also allowing them to share the news with others and encouraging a faster spread of communication. By letting customers share your company’s posts and information, it also allows new people to follow your company page and learn more about your business. Businesses are turning to Instagram and Facebook, among other social media platforms, to better communicate with their customers and spread the word about their business and future plans. To go about doing this, companies first have to understand the best ways to create brand awareness online and how to draw in new followers. Building a successful online following will take time. However, there are techniques and skills that will help you build an online following and create a popular social media site, while still promoting your business and keeping in contact with your customers.