Online Identity An Essential Guide
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| Author | : Alina Wheeler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 338 |
| Release | : 2012-10-11 |
| Genre | : Design |
| ISBN | : 1118418743 |
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
| Author | : Rohit Raja |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 280 |
| Release | : 2024-04-10 |
| Genre | : Computers |
| ISBN | : 0854661492 |
In today's digital age, having a strong online identity has become more important than ever. This book aims to explore the many facets of this topic, from the importance of building a positive digital presence to managing one's online reputation and privacy. We want to cover different aspects of online identity. This book will focus on the importance of online identity and how it can affect our personal and professional lives. We also want to provide strategies for building a strong and authentic online identity, including tips on how to curate social media profiles and manage privacy settings. The book will also delve into the concept of digital footprints and the implications of our online actions, explore online reputation management and how to maintain a positive online image, and analyze the impact of online identity on mental health, including the effects of cyberbullying and social comparison. Finally, the book will look into the future of online identity, exploring emerging technologies such as blockchain-based identity solutions and virtual reality environments. With practical tips and insightful analysis, this book hopes to become an essential guide for anyone looking to navigate the complexities of online identity in the digital age.
| Author | : Phillip J. Windley |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 254 |
| Release | : 2005-08 |
| Genre | : Computers |
| ISBN | : 0596008783 |
Some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. This book explains how to go about it. It details an important concept known as "identity management architecture" (IMA): a method to provide ample protection.
| Author | : Topor, F. Sigmund |
| Publisher | : IGI Global |
| Total Pages | : 672 |
| Release | : 2016-08-15 |
| Genre | : Computers |
| ISBN | : 1522505237 |
Globalization has shifted perspectives on individualism and identity as cultural exchange occurs more rapidly in an age of heightened connectivity. As technology connects those around the world, it too helps to provoke a shift in the autonomy of individuals. The Handbook of Research on Individualism and Identity in the Globalized Digital Age is an essential resource for researchers, professionals, and graduate-level students. This book explores and explains how globalization has impacted humans with specific emphasis on education and human development. This research-based publication presents critical perspectives on universal changes that are occurring due to globalization.
| Author | : Nev Schulman |
| Publisher | : Grand Central Publishing |
| Total Pages | : 214 |
| Release | : 2014-09-02 |
| Genre | : Family & Relationships |
| ISBN | : 1455584282 |
From the host of MTV's #1 show Catfish comes the definitive guide about how to connect with people authentically in today's increasingly digital world. As the host of the wildly popular TV series Catfish,which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction), Nev has become the Dr. Drew of online relationships. His clout in this area springs from his own experience with a deceptive online romance, about which he made a critically acclaimed 2010 documentary (also called Catfish). In that film Nev coined the term "catfish" to refer to someone who creates a false online persona to reel someone into a romantic relationship. The meme spread rapidly. Now Nev brings his expertise to the page, sharing insider secrets about: -what motivates catfish -why people fall for catfish -how you can avoid being deceived -rules for dating -- both online and off -how to connect authentically with others over the internet -how to turn an online relationship into a real-life relationship ...and much, much more. Peppered throughout with Nev's personal stories, this book delves deeply into the complexities of online identity. Nev shows us how our digital lives are affecting our real lives, and provides essential advice about how we should all be living and loving in the era of social media.
| Author | : Kevin Budelmann |
| Publisher | : Rockport Publishers |
| Total Pages | : 235 |
| Release | : 2019-04-16 |
| Genre | : Design |
| ISBN | : 1631597094 |
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
| Author | : Steve Burghardt |
| Publisher | : |
| Total Pages | : 302 |
| Release | : 2017-08-21 |
| Genre | : Social Science |
| ISBN | : 9781516557028 |
A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.
| Author | : Alina Wheeler |
| Publisher | : Wiley |
| Total Pages | : 288 |
| Release | : 2006-03-10 |
| Genre | : Design |
| ISBN | : 9780471746843 |
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
| Author | : Ilan Sharoni |
| Publisher | : MC Press |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 9781583470930 |
Identity Management, or IDM, refers to how humans are identified and authorized across computer networks. It encompasses issues such as the way users are given an identity, the protection of that identity, and the technologies supporting that protection, such as network protocols, digital certificates, passwords, and so on. Proper identity management is, of course, an essential component of any security strategy. Identity Management: A Primer provides a complete and comprehensive overview of the elements required for a properly planned identity environment.
| Author | : Ted Claypoole |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 227 |
| Release | : 2012 |
| Genre | : Computers |
| ISBN | : 1442212209 |
Protecting Your Internet Identity: Are You Naked Online? helps readers, young and old alike, understand the implications of their online personas and reputations. The authors offer a guide to the many pitfalls and risks of certain online activities and provide a roadmap to taking charge of your own online reputation for personal and professional success.
