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| Author | : Andrew Billings |
| Publisher | : Routledge |
| Total Pages | : 199 |
| Release | : 2008-01-24 |
| Genre | : Business & Economics |
| ISBN | : 1135980659 |
This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals.
| Author | : Andrew C. Billings |
| Publisher | : Routledge |
| Total Pages | : 98 |
| Release | : 2016-01-13 |
| Genre | : Sports & Recreation |
| ISBN | : 131765434X |
This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.
| Author | : Andy Miah |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2012-12-20 |
| Genre | : Sports & Recreation |
| ISBN | : 1136472908 |
The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror and activism the rise of human enhancement ethics and environmentalism. This book explores the controversy and the legacy of the Olympics, drawing attention to the deeper values of Olympism, as the Olympic movement’s most valuable intellectual property. This engaging, lively, and often challenging book, is essential reading for newcomers to Olympic studies and offers new insights for Olympic scholars.
| Author | : Matthew P Llewellyn |
| Publisher | : University of Illinois Press |
| Total Pages | : 371 |
| Release | : 2016-08-15 |
| Genre | : Sports & Recreation |
| ISBN | : 0252098773 |
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
| Author | : Helen Lenskyj |
| Publisher | : SUNY Press |
| Total Pages | : 248 |
| Release | : 2000-07-14 |
| Genre | : Sports & Recreation |
| ISBN | : 9780791447550 |
Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.
| Author | : Andrew C. Billings |
| Publisher | : Routledge |
| Total Pages | : 387 |
| Release | : 2017-07-31 |
| Genre | : Social Science |
| ISBN | : 1317397673 |
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
| Author | : John Horne |
| Publisher | : Routledge |
| Total Pages | : 414 |
| Release | : 2020-04-08 |
| Genre | : History |
| ISBN | : 1000049396 |
How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.
| Author | : Monroe Price |
| Publisher | : University of Michigan Press |
| Total Pages | : 424 |
| Release | : 2008-02-22 |
| Genre | : History |
| ISBN | : 0472900498 |
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
| Author | : Mike Weed |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0750681616 |
The first book to examine Olympic Tourism, this timely, breakthrough text offers a fascinating insight into the world's most famous mega-event.
| Author | : Edwin Cano |
| Publisher | : Edwin Cano |
| Total Pages | : 143 |
| Release | : |
| Genre | : Biography & Autobiography |
| ISBN | : |
Discover the rich history, profound impact, and future of the Olympic Games in this detailed and insightful book by Edwin Cano. "The Olympics: A Comprehensive History and Analysis", offers an in-depth exploration of one of the world's most celebrated traditions, providing readers with a thorough understanding of its origins, evolution, and lasting significance. Key Features: Historical Foundations: Dive into the ancient origins of the Olympic Games in Greece and learn about their cultural and religious significance. Follow the journey to the modern era, spearheaded by Pierre de Coubertin and the formation of the International Olympic Committee (IOC). Modern Olympic Movement: Trace the transformation of the Olympics from the first modern Games in 1896 to the present day. Understand the major milestones, the introduction of new sports, and the impact of global events like the World Wars and the Cold War. Notable Figures and Performances: Get acquainted with iconic Olympic athletes and their groundbreaking achievements. Delve into historic performances and world records that have defined the Games. Economic and Political Dimensions: Analyze the economic aspects of hosting the Olympics, including costs, funding, and the impact on host cities and countries. Examine the political controversies, boycotts, and the influence of politics on the Olympic movement. Media and Cultural Significance: Explore the evolution of media coverage from early reports to modern television and social media. Reflect on the cultural impact of the Olympics and their legacy in host cities and countries. Future of the Olympics: Stay informed about emerging trends, innovations, and future challenges facing the Olympics. Consider potential changes and directions for the Games. In-Depth Case Studies: Gain insights from detailed analyses of key Olympic Games, such as Berlin 1936, Tokyo 1964, and Sydney 2000, highlighting their unique aspects and historical significance. Additional Resources: Appendices with lists of all Olympic Games and host cities, medal tables, and records. A glossary of Olympic terms for quick reference. An extensive bibliography for further reading and research. A detailed index for easy navigation of key terms and topics.
