American Automobile Advertising, 1930-1980

American Automobile Advertising, 1930-1980
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 295
Release: 2008-11-24
Genre: Transportation
ISBN: 0786452315

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

My Dad Had That Car

My Dad Had That Car
Author: Tad Burness
Publisher: Black Dog & Leventhal
Total Pages: 1377
Release: 2017-05-09
Genre: Transportation
ISBN: 0316506958

This one-of-a-kind, massive illustrated history of more than 10,000 American automobiles is perfect for the millions of classic car enthusiasts. With more than 1,300 pages and 12,500 illustrations covering 70 years, this may be the most complete visual history of the American automobile ever published. Nowhere else are there so many collector, luxury, sporting and every day cars assembled with fascinating information about original prices, engine sizes, horsepower, and other specifications. The pages are packed with genuine, factory-fresh photographs and drawings taken from contemporary advertisements, catalogs, and brochures. More than 250 manufacturers and hundreds of individual models trace the evolution of the American automobile, from the millions of Model Ts that rolled off Ford's assembly line through the art deco streamliners of the '30s, to the tail-finned land yachts of the '50s and muscle cars of the '60s and '70s up to the early SUVs of the '90s. Throughout author Tad Burness adds handwritten details not found anywhere else, including pointing out unusual options and differences found within a model. Automotive journalist Matt Stone provides a new general introduction and one to each era within the book.

Oldsmobile 4-4-2 and W-Machine : Restoration Guide

Oldsmobile 4-4-2 and W-Machine : Restoration Guide
Author: T. Patrick Sullivan
Publisher:
Total Pages: 196
Release:
Genre: Oldsmobile automobile
ISBN: 9781610591225

These value-packed guides feature hundreds of photographs and a wealth of information necessary to restore interiors, exteriors, wiring, engines, transmissions, and accessories to factory-original condition.

Northeast American Sports Car Races 1950-1959

Northeast American Sports Car Races 1950-1959
Author: Terry O'Neil
Publisher: David and Charles
Total Pages: 432
Release: 2022-02-02
Genre:
ISBN: 178711841X

This book focuses on the different aspects that contributed to the development of Northeast American sports car racing during the 1950s. The evolution from amateur drivers racing on public roads in 1950, to both professional and amateur drivers racing at private, purpose-built tracks in 1959, demanded huge leaps of faith, trust and understanding. The transition was neither easy nor uneventful for drivers, clubs or track owners, and the tragedy, politics and intrigue that came to characterise the period are covered here in fascinating detail.